Have you ever thought of building your own professional services business? Executives Online has spent many years developing one of the most robust executive recruitment and interim management methods in the industry – one that harnesses the power of online channels, yet retains the human touch that ensures the best fit between candidate, client and role. We are now offering the Executives Online recruitment system for sale as a franchise to entrepreneurs interested in very quickly starting and building their own executive recruitment

1. EXECUTIVES
ONLINE
Transforming how the world sources executive talent
FRANCHISE PROSPECTUS 2013

2. Have you ever thought of building your own
professional services business rather than
building a business for someone else? If you are
thinking about establishing something for
yourself then perhaps we can work together.
You are now being offered the exciting opportunity to be
among those who wish to leverage a proven Interim
Management and Executive Recruitment franchised
system for setting up and growing your own profitable
interim management and executive recruitment business.

3. WE BELIEVE THAT THIS
IS NOT A JOB, THIS IS
WHAT YOU DO.

4. Executives Online (EO) leverages
technology to access a proprietary Global
Talent Bank of skilled resources to supply
appropriate talent to business clients. The
candidates can be utilised either on an
Interim Management or Permanent
Executive placement basis.
THINK GLOBAL
Why be involved in
the Interim
Management and
Executive
Recruitment industry?

5. Interim Management is defined as:
“The provision of a mature, professional manager, well qualified by relevant practical experience, either
to fill a gap in permanent staffing or to deliver a specific business result within a limited time period.”
Permanent Executive Recruitment is defined as:
“The provision of a senior executive or manager, well qualified by relevant practical experience, to fill a
gap in permanent staffing requirements on a permanent or fixed contract basis.”
The aim of Executives Online as the Franchisor is to build a global network of professional services
offices operated by business owners (franchisees). In order to do this we have partnered with
organisations and individuals in territories and sectors where there is a strong market for Fast-Track
Executive Resourcing. These services are unique in that they have harnessed the power of the Internet
and world class technology, coupled with highly professional practices to make the service one that is
valued by Clients and Executives globally.
Most senior level recruitment is undertaken by individuals or organisations with traditional ties and/or
relationships to the recruiting company. EO is challenging this approach and completes challenging
briefs by leveraging their Global Talent Bank.

6. DESIGNED FOR
Why choose an Executives Online franchise?
Executives Online provides fast-track executive resourcing that
harnesses the power of the internet to accelerate the search process.
Our revolutionary, award winning online candidate acquisition engine
operates globally and incorporates the most innovative, current
methods to deliver best-fit candidates for our clients’ executive
resourcing requirements in the areas of Interim Management and
Permanent Executive Recruitment.
We will continually invest – in partnership with our network of
Executives Online business owners – to evolve and adapt our services
and tools, to maintain and extend our unique competitive position.
Our Values
• Accountable: Professional, auditable, transparent, backed by
firm process, say what we’ll do / do what we say, consistent,
treat others as we’d want to be treated
• Energetic: Short-lists fast, face-to-face interviews,
responsiveness, fast growing international franchise,
entrepreneurial spirit, results focussed, ambitious
• Effective: Precisely the right people for the job, success against
very difficult briefs, a truly Global Talent Bank, client service by
senior business people and recruitment professionals
• Intelligent: Accuracy in briefing, discerning, perceptive,
innovative candidate acquisition platform, articulate,
communicative
• Mutuality: Treating others how we’d wish to be treated,
respectfully communicating news whether good or bad,
honesty and transparency in pricing, procuring shared
successes which endure where one-sided ones don’t
Our core focus is to provide Fast-Track Executive Resourcing to
International, National and Local clients. We succeed with the
most challenging of briefs by combining various key
performance areas:
• The best of conventional recruitment practice
• The reach of the web
• The speed of e-mail
• Proprietary talent management system, enabling rapid and
accurate identification of the best candidates for a particular
role
Through our distinct brand
values Executives Online will
develop new local, national
and global client
relationships. These
partnerships will generate
substantive new revenue
streams to maintain the
profitability of our expanding
network.
Executives Online will
continue to provide
opportunities for individuals
and organisations to operate
in partnership with
Executives Online to develop
new territories and new
business initiatives.
Executives Online is the world’s fastest growing Interim Management
and Executive Recruitment franchise system and we now have over 30
offices in 11 countries with further expansion planned.

7. SUCCESS
OUR VISION
TO
TRANSFORM
EXECUTIVE
RECRUITMENT
• Tapping into one of the largest pools of independent and active
executive job seekers
• For permanent roles, we utilise effective tools and process for
reaching additional networks of executive jobseekers
Our ‘Accelerated Search Process’ for executive permanent
recruitment delivers definite benefits:
• Fully briefed and interviewed candidate short-list in 2-4 weeks,
rather than months
• Candidates who can start on short notice, often immediately
• Access to candidates with diverse and impressive track records
Marketing Affiliations – both online and offline. Additionally EO has
published:
• “Executive Talent” – on challenges, methods and priorities in
permanent executive recruitment
• “The Interim Report” – a comprehensive report on the market for
Interim Management
• “The Social Executive” report – Research on the Use of Social
Media and Networking Sites in Executive Recruitment
• “Contact” – a series of expert articles on Call Centre Management
• “Business Exposure” – about the opportunity cost of an unfilled
executive vacancy
• “Bounceback” – a report on resourcing in a global downturn
To download any of these free reports please visit our website.

8. WE KNOW OUR
BUSINESS
What makes Executives Online
different?

9. We operate one centralised recruitment system, deployed
globally. This gives each of our franchisees complete, unfettered
access to our CRM system and Global Talent Bank. From day
one you will have access to over 100,000 senior executives and
access to all of our client records globally to assist you in
developing your local relationships with potential clients.
We initiate centralised marketing campaigns and market
research reports in the local economy that are focused on
delivering new clients and candidates to your business.
We have a demonstrable track record with clients to deliver
resource to the most challenging opportunities. We deliver
EXACTLY the right candidate each and every time. Our success
rate with clients is exceptional and we believe that this is
because of our unique processes and systems that enable us to
do this.
We will demonstrate our capabilities to you during your review of
our business model and you will have complete access to our
system from the very first day that your franchise is awarded.
EO is not like any other
franchised recruitment
system available.
We offer professional
services in two areas:
•Interim Management
•Permanent Executive
Recruitment

10. An Executives Online franchisee can be
either an individual or entrepreneurial team
looking to build their own interim
management and executive recruitment
company, or an existing recruitment
business looking to add executive
recruitment and/or interim management to
its portfolio of services.
RIGHT FIT?
What is the ideal
profile of an
Executives Online
franchisee?

11. The ideal franchisee will have the following characteristics:
• Driven by success
• Sales oriented mindset
• Assertive yet professional
• Cooperation and communication skills
• Willingness for ongoing development
The ideal franchisee will possess:
• Excellent networking skills
• A wide network of contacts or existing customers, including people likely to hire roles at the higher
levels
• Ability to generate own leads through hands-on business development activities
• Track record in sales and marketing leading to growth of a business
• Entrepreneurial outlook: you’ll be in a start-up company, yet backed by proven systems
• Financial resources to pay the initial fee + six months working capital (living expenses)
• Ability to focus 100% on building your Executives Online business (this is not a part-time opportunity)
• Intention to embrace and live the Executives Online brand and the “EO Way”
As a franchisee you operate independently and you will be an integral partner of the Executives Online
global network, enjoying access to support, systems and facilities across the UK and internationally
whilst collaborating with other Executives Online partners. You will relish the opportunity to network,
build your brand and sell. You are driven to succeed and you will have an innate business
development habit and understanding of what makes the difference when building a business.

12. WINNINGWhat kind of support will you receive?
The franchise package includes:
• Full access to our Global Talent Bank of over 100,000
senior executives and other freelance professionals
selected from 200,000 applications
• Use and visibility of all prior customer relationships,
globally.
• Training, documented business processes and market-
leading recruitment technology infrastructure over a six
week programme at our UK head office in Winchester.
• Localised content on Executives Online’s country website
at www.executivesonline.xx
• Search engine marketing programs which expand the
Global Talent Bank and produce a significant flow of client
leads.
Roles and Responsibilities of the Franchisor/Master Franchisee:EO has created a superb
franchise system to support
you in your desire to develop
and build a sustainable
business over the coming
months and years. EO
specialises in offering its
franchisees the very best of
options when it comes to
choosing an interim
management & executive
recruitment franchise to
operate in a variety of market
conditions. In this regard EO
is a far-sighted and
progressive Franchisor
offering its franchises
throughout the world, either
through sub-franchising or
master franchise
opportunities.
The Executives Online approach attracts both the best
candidates and the most challenging opportunities, and
enables our recruiters and franchise owners to rapidly and
effectively match them together in successful placements.
Training – initial and ongoing training
Assistance with
getting ready
• Launch (Plan)
• Location (Office)
• Operational hours
• Data Protection
• Insurance
• Business Plan
Business
Development
• Managing Candidates
• Managing Clients
• Sales Process
• Hints and Tips
Ongoing
Support
• Sales performance
• Process review
• Financial review
• Brand protection
• Action plan
• Back Office Support – Sales and
Invoicing

13. TEAM
Marketing Areas
of Focus
• An Online Channel Unparalleled in the Industry – generates both Candidates
and Clients
• Search Engine Marketing
- Search Engine Optimisation (SEO)
- Pay-per-Click Advertising (PPC)
• Social Media
• Other Online Marketing
Market Research • Communication program, tightly integrated with online initiatives:
• Market Research publications position Executives Online as a thought leader
• Case studies written and promoted in media, on web site and in Executives
Online e-mail campaigns
• Market research reports bolster Executives Online’s expert position and act as
lead generation offer
• E-Newsletters
IF YOU HAVE NEVER
OPERATED INDEPENDENTLY
BEFORE WE WILL BE THERE
TO SUPPORT YOU.

14. STAGE 3STAGE 1
FORGING AHEAD
The franchisee selection
process flow
Initial Contact
• Information and introductory
presentation provided to
prospective franchisee
• Prospective franchisee
provides detailed personal
information
• Initial Meeting arranged
locally or via web
conference/call
STAGE 2
Presentation and
Information Exchange
• Provide Confidentiality
Agreement
• Meeting with EO to
discuss business plan
• Template business plans
provided
• Disclosure Document if
relevant
Business Plan Review
• Review of Business Plan
and Sales Projections
• Meet/contact existing
franchisees
• Revise Business Plan and
sign off Key Performance
Indicators
30 OFFICES.
11 COUNTRIES.

15. STAGE 4 STAGE 5 STAGE 6
Contract Review
• Review of Franchise
Contract
• Franchisee to obtain
independent legal advice
Heads of Agreement
• Sign Heads of
Agreement
• Payment of Deposit Fee
• Website development
commences
• Undertake induction
training prior to launch
Franchise Award
• Franchise Agreement
Awarded, contracts
signed and balance of
Initial Franchise Fee
paid.
• Country/Regional
website launched
• Marketing campaigns
commence
WE ARE THE WORLD’S FASTEST
GROWING INTERIM MANAGEMENT
AND EXECUTIVE RECRUITMENT
FRANCHISE SYSTEM.

16. OPPORTUNITYInvestment in an Executives Online Franchise
Investing in an Executives Online Franchise requires the preparation of a detailed
business plan. The costs involved include the set-up and maintenance of a local
office, the hiring of an executive recruitment team (after an initial period if planned)
and payment of fees to EO. Of course you will need guidance on the costs and
also the predicted sales forecast and these are discussed during our selection
process.
To be awarded the franchise you will pay an Initial Franchise Fee and this is
payable in two instalments:
1. The Deposit Fee is 25% of the Initial Franchise Fee and payment of the Deposit
Fee exclusively secures your territory for a period of three months. The Deposit
Fee is non-refundable but it is allocated towards the Initial Franchise Fee.
2. The balance (75%) of the Initial Franchise Fee is payable on the execution of the
franchise agreement.
The scale of the fees payable is dependent on the scale of the opportunity, the
economic wealth of the country and the global economy. If you decide to
progress to request further information we will of course advise you specifically for
costs in your country.
In addition to the Initial Franchise Fee there are ongoing monthly management and
marketing fees payable by the Franchisee to EO.
EXECUTIVES
ONLINE

17. Next steps
If you are interested in discussing the
opportunity to franchise with Executives Online
please make contact with James O’Brien,
Managing Director. James can be contacted
via email at jobrien@executivesonline.com or
you can call him in the UK on +44 845 053
1188.
We look forward to discussing your interest
further and presenting the facts to support our
superb business opportunity.

18. EXECUTIVES
ONLINE
www.executivesonline.co.uk