1. Linking, Friending, Tweeting, Oh My!
[365‐day Holiday newsletter]
[Instant Messaging on steroids]
[The yearbook of life]
[Family vacation videos]
http://www.linkedin.com/in/carolmcmanus
http://twitter.com/Carol_McManus
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carol@ywait4success.com

2. Oh, My! – “I don’t get it?”
• What is Social Networking?
– Mass two‐way communication
– Viral by nature
– FREE
– An idea whose time has come
• Common Objections
– I don’t have TIME
– Isn’t is just for kids?
– I don’t want to have to learn it all
– I want to protect my privacy
– I want to protect my content
– I don’t know where to start
– I don’t know how to measure results
– I think Social Media is just a FAD…
• So where do you begin?
– Start with the end in mind
– If you’re obsessive/compulsive by nature – watch out!
– Be authentic and transparent
– Allow your personality to shine through
– Be generous
– Understand the psychology – we moved from the water cooler and the TGIF haunts to
cyberspace
http://www.linkedin.com/in/carolmcmanus
http://twitter.com/Carol_McManus
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carol@ywait4success.com

3. Oh, Why? – “I wanna get it ?!?”
• Twitter – the basics
– It’s all about strategy
– Position yourself as the expert or source of information
– No elaborate profile required
– Limited to 140 characters/tweet
– Hyperlinks are the key
– Is becoming a substitute for email
– Can be the FUSE that explodes all your social media efforts
– Everything happens in real time
• Twitter – just the facts
– It’s really a micro‐blog
– 343% growth 9/07 to 9/08
– 53% female – 47% male users
– Dominate age groups
• 47% ‐ 18 to 34
• 31% ‐ 35‐49
• 21% ‐ 50+ (fastest growing)
– Household income is split almost into quarters ($0‐30K, $30‐60K, $60‐100K, and $100K+)
– Viral by nature – 100% deliverability
• Build Your Twitter List
– Follow the RIGHT people
– Become a valued Tweeter
• Be a source of information
• Be a champion of your followers
– Leverage the power of retweets
• Shrink your URL (budurl.com, tinyurl.com)
– Ask lots of open‐ended questions
• Stimulate thought and conversation
– Synergize your network
• Tie it to your other networks/sites
• What to Tweet About
– Help people make their lives better
– Keep your people informed
– Make your people laugh
– Compliment and praise OFTEN
– Be authentic and sincere
http://www.linkedin.com/in/carolmcmanus
http://twitter.com/Carol_McManus
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carol@ywait4success.com

4. Oh, Why? – “I wanna get it ?!?”
• LinkedIn – the basics
– No longer just about job hunting
– Complete profile is critical
– Invite at least one person every day to join your network
– Search out old friends and colleagues
– Join groups – alumni, corporate, conference, networking, non‐profit, professional (work‐
related, special interest)
– Participate in the discussions
– Your profile can be viewed prior to you accepting an invitation to link
• LinkedIn – just the facts
– 21 million experienced professionals worldwide, representing 150 industries
– Users tend to be more senior
– Majority (66%) are decision makers or have influence in purchasing decisions
– The greater the number of connections – the great the likelihood of higher personal income
($250‐350K were 7X more likely to have over 150 connections)
• Facebook – the basics
– No longer just for kids
– Facebook page or Fan page?
– Limited to 5,000 friends (unlimited # of fans)
– Your profile cannot be viewed until you accept a friend invitation
– Many people separate their personal page (friends & family) from their professional page
(business associates)
• Facebook – just the facts
– 200 million active users worldwide
– More than 100 million log on at least once a day
– Over 35 – fastest growing demographic
– 70% of users are outside the U.S.
– 56% women 42% men 2% unknown
– Excellent mobile interface
– Rigorous enforcement of rules
http://www.linkedin.com/in/carolmcmanus
http://twitter.com/Carol_McManus
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carol@ywait4success.com

5. Oh, Boy ☺ – “I gotta get it!!!”
• Your Action Plan
– Identify your objective(s)
– Choose one site to start
– Build your profile (use good photo)
– Begin building network
– Limit the time per day to social networking
– Have fun…but be careful
• Whatever you put on the Internet is there forever!
Your Website
Other
YouTube
Websites
Facebook LinkedIn
Twitter
Cool Articles Other Blogs
Your Blog
http://www.linkedin.com/in/carolmcmanus
http://twitter.com/Carol_McManus
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carol@ywait4success.com

6. Some Interesting Trends to Watch
Rank Site Unique Monthly Visits Previous
Visitors Rank
1 Facebook 68,557,534 1,191,373,339 2
2 MySpace 58,555,800 810,153,536 1
3 Twitter 5,979,052 54,218,731 22
4 Flixster 7,645,423 53,389,974 16
5 LinkedIn 11,274,160 42,744,438 9
6 Tagged 4,448,915 39,630,927 10
7 Classmates 17,296,524 35,219,210 3
8 MyYearbook 3,312,898 33,121,821 4
9 Livejournal 4,720,720 25,221,354 6
10 Imeem 9,047,491 22,993,608 13
11 Reunion 13,704,990 20,278,100 11
(MyLife)
12 Ning 5,673,549 19,511,682 23
Top 12 Sites Primary Focus
1. Facebook 1. All around player
2. MySpace 2. Playground for kids
3. Twitter 3. Communicate fast
4. Flixster 4. Movie reviews
5. LinkedIn 5. Professional
6. Tagged 6. Social discovery
7. Classmates 7. HS & College
8. MyYearbook 8. MySpace II
9. LiveJournal 9. Blog / Journal
10. Imeem 10. Music playlist
11. Reunion (MyLife) 11. People search
12. Ning 12. Create your own SN
http://www.linkedin.com/in/carolmcmanus
http://twitter.com/Carol_McManus
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carol@ywait4success.com