This document provides guidance for marketers on selecting a web content management system (CMS). It covers topics such as product strategy, technology considerations, content production and management, content delivery, marketing automation and analytics, content migration, costs of launching a site, and implementation considerations. The goal is to help every marketer understand what they need to know to choose the right CMS.

1. 1
eDynamic, Tuesday, August 5, 2014eDynamic, Tuesday, August 5, 2014
1
How to Select a
Web Content Management System
What every marketer needs to know!

2. 2
Introduction

3. 3
Background

4. 4
Product Strategy

5. 5
Product Strategy (contd.)

6. 6
Technology

7. 7
Technology

8. 8
Content Production

9. 9
Content Management

10. 10
Content Delivery

11. 11
Marketing Automation and Analytics

12. 12
Content Migration

13. 13
The “True” Costs of Launching a Site

14. 14
Implementation Considerations

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