1. ORM
UPENDRA SHARMA,
DIGITAL MARKETER
9555058752
ONLINE REPUTATION
MANAGEMENT

2. What is ORM?
Why ORM is Important?
What are the benefits of Online Reputation Management?
How to improve your Online Reputation
Tools to monitor ORM
Agenda

3. It is the practice of monitoring a person's business',
individual or brands' online image and perception ( both
positive and negative).
The primary goal is to promote positive OR and address
negative OR (decrease its visibility).
It is based on "Social Proof" and readily available online.
It involves managing and responding to customer reviews,
comments, and other online content in order to maintain or
improve reputation
WHAT IS ORM?

4. WHY OR IS IMPORTANT?
Your online reputation is the overall perception of you or
your business that is formed based on the information and
opinions that are available online. A positive online
reputation can help attract new customers, build trust and
credibility, and improve your overall brand image
Online Reputation Management is important because it can
have a significant impact on the success of a business or
brand. In the digital age, people are increasingly turning to
the internet to research and make purchasing decisions.

5. WHY OR IS IMPORTANT?
A positive online reputation can be a key factor in attracting
and retaining customers.
On the other hand, a negative online reputation can have a
detrimental effect on a business or brand, driving customers
away and damaging its reputation.

6. BENEFITS OF ORM?
INCREASED CUSTOMER TRUST.
INCREASED CUSTOMER LOYALTY.
By managing and responding to customer reviews and comments,
businesses can build their trust with their customers and establish
themselves as reputable brand
By demonstrating a commitment to customer satisfaction and by
addressing any concerns or issues that may arise, businesses can
increase customer loyalty and retention.

7. BENEFITS OF ORM?
INCREASED SALES.
INCREASED SEARCH ENGINE VISIBILITY.
By maintaining a positive online reputation, businesses can attract
and retain customers, which can lead to increased sales and revenue.
By managing and responding to online content, businesses can improve
their search engine ranking and visibility, which can lead to increased
traffic and conversions.

8. MONITORING YOUR ONLINE REPUTATION
Important to search regularly for your business or name on
the internet.
keeping track of what is said about you and understanding
in which track the market is putting you.
Identifying negative or false information that needs to be
addressed.
Use Google rating also to improve your overall rating.
Use online tools to analyse more.

9. HOW TO IMPROVE YOUR OR?
Asking your customers to write reviews.
Removing ads from your website or reducing them.
Publicly responding to your customers complaints in
comments, social media, google my business page or
website.
Encouraging customers to upload images/videos of their
purchase product and services and their good experiences.
Create positive content about your business online

10. HOW TO IMPROVE YOUR OR?
Make a Google My Business Page, post its link on social
media or your ecommerce website to let customers roll out
reviews.
Write blogs and articles on various websites about how
good your product or services are of a particular business.
Delete unrelated negative comments or content about your
brand from social media from your pages, if not on your
page you can report content on social media which is
spreading hate about your brand.

11. RESPONDING TO NEGATIVE
REVIEW OR COMMENTS
Important to respond in a proffessional and courteous
manner whatsoever.
It helps diffusing the situation and showing that you care
about your customers
Thanking customers for positive reviews and comments.

12. TOOLS WE WILL TALK ABOUT
GOOGLE MY BUSINESS PAGE
BLOGGER.COM
BRANDS24.COM