A presentation on what's the magic in LinkedIn? LinkedIn's DNA & recipe, tips, tricks and examples. Presented at Sosa Tel Aviv, on 1/3/16 at the Israeli Marketing Innovation Forum conference - a LinkedIn event, with Tal Shmueli, Linkedin Marketing Solutions Account Manager, Tsur Shraibman, Linkedin Marketing Solutions Account Executive and Efrat Fenigson, Senior Director of Marketing Communications at Viaccess-Orca (Orange group)