Quoted from http://en.wikipedia.org/wiki/List_of_cognitive_biases
42* decision-making biases 42* decision-making biases
Selective perception The formation of beliefs and the
The tendency for expectations to making of decisions according to what
affect perception. is pleasing to imagine instead of by
appeal to evidence or rationality.
The tendency to overestimate
one's ability to show restraint
in the face of temptation.
0 Zero-risk bias
Preference for reducing a small risk to zero
over a greater reduction in a larger risk.
Von Restorff effect The urge to do the opposite of what
The tendency for an item that "stands someone wants you to do out of a need
out like a sore thumb" to be more likely to resist a perceived attempt to constrain
to be remembered than other items. your freedom of choice.
Pseudocertainty effect Status quo bias
The tendency to make risk-averse The tendency for people to like things to stay
choices if the expected outcome is relatively the same (see also loss aversion,
positive, but make risk-seeking endowment effect, and system justiﬁcation).
choices to avoid negative outcomes.
Need for Closure
Money illusion The need to reach a verdict in important
The tendency of people to matters; to have an answer and to escape
concentrate on the nominal (face the feeling of doubt and uncertainty. The
value) of money rather than its personal context (time or social pressure)
value in terms of purchasing power. might increase this bias.
*number listed here is not an academic fact, it is simply listed to aid the memorization process.