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Introduction to UX

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Introduction to UX provides an overview of user experience design including what it encompasses and how the process works, the goal and principles of UX design, how to measure and improve UX, and the role of a UX agency. Presented by Ari Weissman, lead experience architect at EffectiveUI.

Publié dans : Design, Internet
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Introduction to UX

  1. 1. INTRODUCTION TO UX
  2. 2. AGENDA 1. Intro 2. What is UX 3. A UX agency 4. The UX design process 5. What’s the point 6. Principles in practice 7. Measuring & improving
  3. 3. ABOUT ME Ari Weissman Lead Experience Architect @ EffectiveUI • 10+ years global experience • Responsible for all things UX, from research through experience design • Currently leading projects for TimeWarner Cable, AMEX, and FreemanCo
  4. 4. 1 2 3 4Double click to edit Header TITLE TEXT Double click to edit A UX technology agency that creates transformational digital product
  5. 5. Rochester NYC Denver
  6. 6. Our Clients
  7. 7. What is User Experience?
  8. 8. USER The central premise of user centered design is that the best designed products and services result from understanding the needs of the people who will use them. 
 —Design Council
  9. 9. “UX design is a commitment to building products with the customer in mind” -Marieke McCloskey Director of Research at UserTesting
  10. 10. “UX design is the art and science of generating positive emotions through product interactions” -Tomer Sharon Senior UX Researcher at Google
  11. 11. “the design of anything independent of medium or across [device] with human experience as an explicit outcome and human engagement as an explicit goal” -Jesse James Garrett Founder of Adaptive Path and a UXD
  12. 12. “It is so much more than just designing for a screen. The user experience is impacted by decisions made across an organization from the boardroom to the way a developer codes for performance.” -Paul Boag UX Consultant of Boagworks
  13. 13. THESPECTRUMOFUX
  14. 14. BEHAVIORS NEEDS GOALS
  15. 15. UX IS NOT…
  16. 16. USER EXPERIENCE IS NOT… • Focus groups and aspirations • A task or a phase • Expert Design • Usability
  17. 17. UX IS… • Research based • Analytical and probing • A process • Cross-departmental
  18. 18. WHO OWNS THE UX?
  19. 19. A UX Agency
  20. 20. We are passionate about adapting technology and systems to human behavior, not the other way around.
  21. 21. Insight from everyone
  22. 22. EffectiveUI Teams DESIGN & STRATEGY • ACCOUNT MGMT ACCOUNT MGMT CUSTOMER INSIGHT ENGAGEMENT MGMT DESIGN & STRATEGY DEVELOPMENT TECHNOLOGY
  23. 23. HAVE YOU WORKED WITH A UX AGENCY?
  24. 24. The UX Design Process
  25. 25. THE WAY IT WAS
  26. 26. THEDESIGNPROCESS
  27. 27. THEDESIGNPROCESS
  28. 28. THEDESIGNPROCESS
  29. 29. THEDESIGNPROCESS
  30. 30. THEDESIGNPROCESS
  31. 31. THEDESIGNPROCESS
  32. 32. What’s The Point
  33. 33. #1 OUTCOMES We have a common understanding of people and their needs so that we can define an experience that meets those needs
  34. 34. #2 OUTCOMES We have organizational alignment on a vision so that we can plan and craft the details of the experience
  35. 35. #3 OUTCOMES We have created alignment with users tech and biz on a detailed definition of the experience so that the experience can be implemented
  36. 36. #4 OUTCOMES We have delivered useful usable desirable experience so that user engagement is optimized
  37. 37. #5 OUTCOMES We have created the infrastructure so that clients can measure adoption and continuously improve the experience
  38. 38. THE OUTCOMEFORYOU
  39. 39. Principles In Practice
  40. 40. TALK AMONGST YOURSELVES What are common experience issues you face?
  41. 41. http://uxchecklist.github.io/
  42. 42. 5 PRINCIPLES OF UX Learnability Efficiency Memorability Error Management Satisfaction
  43. 43. LEARNABILITY Ease for users to accomplish basic tasks the first time they encounter the design. Usability over time. Improvement of task performance after repeated trials. How many features do you have? It’s the difference between a basic and advanced search Are you targeting the right users? Novices vs experts. Young vs. Old?
  44. 44. LEARNABILITY
  45. 45. WEDDING PLANNING
  46. 46. EFFICIENCY Once users have learned the design, how quickly can they perform tasks? Depth of interactions and organizational structure Simple structure for navigation and tasks. Easy in and easy out. Appropriate and timely feedback and labelling Direct users and show them their interactions are being accepted. Reduce hesitation and confusion. Appropriate affordance for the context Known interaction templates.
  47. 47. EFFICIENCY:CONTEXT
  48. 48. MEMORABILITY When users return to the design after a period of not using it, how easily can they reestablish proficiency? Do you remember the shortcuts? - If the site is complex, will users remember core functionality over peripheral? - Do users remember task pathways? Recall vs recognition - Don’t make me think. - Structure for introducing new patterns as a site evolves Pattern consistency
  49. 49. ERROR MANAGEMENT How many errors do users make, how severe are these errors, and how easily can they recover from the errors? Prevention is better than remediation -Find and correct areas with errors -Clear and descriptive error messages Opportunities abound - Turn empty sets and dead ends into opportunities to avoid errors
  50. 50. SATISFACTION How do you keep users coming back? What is a meaningful experience for the users? How can you find out?
  51. 51. SATISFACTION How do you keep users coming back? What is a meaningful experience for the users? How can you find out? Thoughts?
  52. 52. Measuring & Improving
  53. 53. THE ONGOING UX PROCESS • Design for Beta • Track the metrics and changes over time • Why do things change? • Continue to research and test • Have assumptions? Get the facts • Use UX tools to identify opportunities, not just pain
  54. 54. Questions? Vragen Preguntas Des questions ‫שאלות‬ вопросов คำถาม frågor
  55. 55. A SHOUT OUT
  56. 56. SHAMELESS SELF PROMOTION 1. The UX Design Process 2. Discovery Outcomes 3. Kick-Off Workshops 4. Planning Contextual Research 5. Conducting Contextual Research 6. Customer Research Insights 7. Heuristic Evaluations 8. UX Personas 9. Customer Journeys 10.Creativity & Ideating Solutions 11.User Flows 12.Task Models 13.Defining the MVP 14.Design Sketching 15.Effective Design Feedback 16.5 Myths of Concept Testing 17.Collaborative Design Workshops 18.Observing User Testing WHAT CLIENTS NEED TO KNOW
  57. 57. SHAMELESS SELF PROMOTION WHAT CLIENTS NEED TO KNOW http://www.effectiveui.com/blog
  58. 58. THANK YOU Ari Weissman @travelingre P.S. We’re hiring! http://www.effectiveui.com/company/careers/

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