SlideShare une entreprise Scribd logo
1  sur  50
Télécharger pour lire hors ligne
Designing a Personal Network Strategy:
Using Network Analysis Concepts to Build Your Social Capital



                                 Rick Fowler, Principal
                              Kahler Leadership Group
                                    Rick@kahlerleadership.com
Agenda
1. Introduction to Networks
     1.     Exercise with Formal and Informal Network Structures

     2.     Network Analysis Fundamentals



2. Personal Networks: Applying Network Knowledge to Build
   Your Network Strategy




© Kahler Leadership Group        www.kahlerleadership.com          2
INTRODUCTION TO NETWORKS


© Kahler Leadership Group   www.kahlerleadership.com   3
Exercise: Formal and Informal Structures Tell Us
       Different Things about an Organization
  Activity: Examine the formal and informal structures of
  relationships among the 20 executives.
  Background for the Exercise
  You’ve done a survey in an organization and now have the formal and informal
  structures of 20 executives in the exploration and production division of a
  petroleum company. The client’s goals and the diagrams are in your handout.
  Questions to consider
  • What can the formal and informal structures tell us about an organization or
  the individuals?
  • If you were consulting this organization, what you want to know before you
  meet the people?
  • What would you want to investigate further?
Adapted from Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). A bird’s-eye view: Using social network analysis to improve
knowledge creation and sharing. IBM Institute for Knowledge-Based Organizations. Retrieved August 22, 2008, from http://www.ibm.com

   © Kahler Leadership Group                        www.kahlerleadership.com                                                  4
Exercise: Formal and Informal Relationships of
              20 Oil Company Executives




Adapted from Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). A bird’s-eye view: Using social network analysis to improve
knowledge creation and sharing. IBM Institute for Knowledge-Based Organizations. Retrieved August 22, 2008, from http://www.ibm.com

   © Kahler Leadership Group                        www.kahlerleadership.com                                                  5
Informal Structure Reveals Things Not Visible in
               Formal Structure
Informal Structure Shows Us

Cole is a Hub
• Central source of information
• Bridge between groups
• One of two connections to SVP
(Jones)



Leads Us to Learn and Consider

• He is overloaded with information requests.
• He has reputation for expertise and responsiveness.
• His overload has increased his stress and slowed the group down.
© Kahler Leadership Group         www.kahlerleadership.com           6
Informal Structure Reveals Things Not Visible in
               Formal Structure
Informal Structure Shows Us

Jones is on the periphery
• Only two connections = periphery
• No direct connection to Production




Leads Us to Learn and Consider
• His poor responsiveness delayed important decisions, holding the group back.
• He has underutilized expertise.
• The network diagram grounds a potentially difficult conversation.
© Kahler Leadership Group        www.kahlerleadership.com                   7
Informal Structure Reveals Things Not Visible in
               Formal Structure
Informal Structure Shows Us

Production is separated from the
rest
• Cole is the only bridge between
Production and the rest of the
functions




Leads Us to Learn and Consider

• Production had been relocated which caused a loss of serendipitous meetings.
• Cole’s singular importance as a bridge is also a risk to the organization.

© Kahler Leadership Group        www.kahlerleadership.com                      8
What Does Network Analysis Reveal?
Network analysis            This knowledge may be useful because
reveals
Bottlenecks                 Central nodes provide the only connection between parts of a
                            network
Number of links             Insufficient or excessive links between coordinating groups
Average Distance            Degrees of distance between pairs; affects accuracy and speed of
                            information flows
Isolation                   People who are not integrated; underutilized expertise and higher
                            likelihood of turnover
Experts                     People who may not be utilized effectively
Subgroups and               Groups that may develop subcultures and attitudes toward other
cliques                     groups

Many possible insights: What could you do if you had access to them?

© Kahler Leadership Group                www.kahlerleadership.com                              9
How Network Analysis Helps – Summary of
                    Exercise
Network Analysis produces an X-ray on organizational relationships
• See hidden relationships and state of connectivity
• Identify how information flows
• Learn which people carry and sustain the culture


And this view allows you to…
• Make better decisions
• Give better advice
• Design more effective interventions
• Improve knowledge creation and sharing
• Evolve or transform cultures
• Use data and analysis to ground potentially difficult conversations

© Kahler Leadership Group       www.kahlerleadership.com                10
Network Analysis Fundamentals:
                     Networks Have Structure
Networks are sets of nodes (similar things) and ties (relationships)
                                                   Reading a Sociogram
                                                   • Dots are nodes, individual people
                                                   • Lines are ties between two people
                                                   • Arrows indicate tie direction (one-
                                                   way, both ways or symmetrical.)




Sociogram of Rick’s network in 2007
© Kahler Leadership Group       www.kahlerleadership.com                            11
Network Analysis Fundamentals:
      Define a Network by Choosing Basis of Ties
Kind of        Basis for Relationship                                   What can we learn about this
Network                                                                 network?
Work           With whom do you exchange                                Habitual, mundane routines; resting
Network        information in daily routines?                           pulse of the culture
Social         With whom do you “check in” inside                       Indicator of trust in a culture;
Network        and outside of work to find out what’s                   enough to withstand stress but not
               going on?                                                too demanding



                                Context Matters:
                  What if the individuals don’t know their ties?


Kleiner, Art, “Karen Stephenson’s Quantum Theory of Trust,” Strategy+Business, 4th Quarter, 2002.
 © Kahler Leadership Group                      www.kahlerleadership.com                                12
Network Analysis Fundamentals:
                       Many kinds of networks
Typical bases are information flow, affect (friendship, trust), goods and services,
and influence (advice), many other kinds of networks are possible.

Kind of Network              Basis for Relationship
Knowledge Networks           Multiple network views:
                             Work, Social, Innovation, Expert, Advice, Learning

Global Action Networks       Countries, companies, and NGOs who have different
                             interests in a treaty

Supply networks              Distribution centers that ship products

Professional networks        • People who seek career advice from each other
                             • People who share ideas with each other at a conference

Leadership networks          • Connections to well-connected others.
                             • Connections to diverse contacts.


 © Kahler Leadership Group        www.kahlerleadership.com                         13
Network Analysis Fundamentals:
     What if some ties are stronger than others?
We choose a basis for determining the strength of ties
• Simplest ties are either present or absent
• Example: Co-authors of mathematics research papers.


One approach to framing the strength of a tie1
Component of Tie Strength                Explanation
Time and Frequency                       How long have you known a person?
Depth (emotional intensity)              How do you know this person?
Intimacy                                 How much mutual confiding do you have with this person?
Reciprocal services                      What do you exchange with each other?



1Mark S. Granovetter, “The Strength of Weak Ties,” American Journal of Sociology, Volume 78, Issue 6 (May, 1973),
1360-1380.
© Kahler Leadership Group                      www.kahlerleadership.com                                             14
Applying Network Knowledge to Build Your Network Strategy

   PERSONAL NETWORKS


© Kahler Leadership Group   www.kahlerleadership.com           15
What is Social Capital?

                                                            “…social capital is productive, making
  “…’social capital’ refers to features of                  possible the achievement of certain
  social organization such as networks,                     ends that would not be attainable in its
  norms, and social trust that facilitate                   absence.” (Coleman, 1990)
  coordination and cooperation for mutual
  benefit. (Putnam, 1995)


                   “…define social capital                              Social capital is at once
                   as the sum of the actual                             the resources contacts
                   and potential resources                              hold and the structure of
                   embedded within,                                     contacts in a network.
                   available through, and                               The first term describes
                   derived from the                                     whom you reach. The
                   network of relationships                             second describes how
                   possessed by an                                      you reach. (Burt, 1992)
                   individual or social unit.
                   (Burt, 1992)

© Kahler Leadership Group                 www.kahlerleadership.com                                     16
Lin View of Social Capital
                            Therefore, social capital can be defined as resources
                            embedded in a social structure which are accessed and/or
                            mobilized in purposive actions. By this definition, the
                            notion of social capital contains three ingredients:
                            • Resources embedded in a social structure;
                            • Accessibility to such social resources by individuals; and
                            • Use or mobilization of such social resources by
                            individuals in purposive actions. (Lin, 1999)




© Kahler Leadership Group              www.kahlerleadership.com                       17
Ron Burt View of Social Capital
Social capital predicts that returns to intelligence,
education and seniority depend in some part on a
person's location in the social structure of a market or
hierarchy. While human capital refers to individual
ability, social capital refers to opportunity. (Burt, 1997)




                                            “Managers with more social capital get
                                            higher returns to their human capital
                                            because they are positioned to identify and
                                            develop more rewarding opportunities.”
© Kahler Leadership Group        www.kahlerleadership.com                        18
Bridging and Bonding: Types of Networks
                     Understood by Constraint



                       Bridging: Efficient Networks                  Bonding: Cohesive Networks
                       Low Constraint                                High Constraint
Description            Efficient = Brokerage                         Dense = Closure
                       Connections waiting to be made                Everyone is connected
Information            Diversity; different ideas and                Depth; redundancy; resilience
                       opportunities
Control                Leverage; Tertius Gaudens                     Enforcement; constraint; stability
Efficiency             High efficiency; low redundancy               Low – All know the same things
Trust                  Less – good for new ideas,                    More – good for teams, affiliation,
                       innovation (Strength of weak ties)            reinforcement of group norms
Communication Spread in diverse contacts and                         Frequent, easier, more depth
              networks; may be shallow
  © Kahler Leadership Group               www.kahlerleadership.com                                    19
Roles in Network Structure:
              Insiders, Outsiders, and Entrepreneurs




          Sparse                Dense = Bonding            Efficient = Bridging
          Outsider, Periphery   Insider                    Entrepreneur


Sparse – not enough information and opportunities; Outsider, Periphery
Dense – redundancy; trust; large effort to maintain; constraint; Insider
Efficient – diverse networks; no redundancy; Entrepreneur
© Kahler Leadership Group       www.kahlerleadership.com                          20
Example: A Mathematician with an Exceptional
         Network (and Social Capital)
                       The Erdös Number Project
                       Erdös was known for traveling the world and collaborating with
                       mathematicians on problems and proofs he found interesting. He
                       would actually live with his collaborators for a week or two while they
                       worked out the proofs. Then he would travel on to the next
                       collaboration. These collaborations became so famous that soon
                       mathematicians were keeping track of their Erdõs Numbers.

• Co-author an article with Erdös = you have an Erdös number of 1
• Co-author a paper with a direct collaborator = your Erdös Number is 2
• and so on.
It is very prestigious in the mathematics community to have a low Erdös Number.

Erdös' network shows both patterns, a densely connected core [bonding]
with loosely coupled radial branches reaching out from the core [bridging].
Adapted from case example written by Valdis Krebs, http://www.orgnet.com/Erdos.html
Erdös Number Project - http://www.oakland.edu/enp
© Kahler Leadership Group               www.kahlerleadership.com                            21
Network Strategy: Great Networks Have Both
      Bridging and Bonding Social Capital



Network Entrepreneurs create and          Network Insiders are more able to
discover more opportunities               realize the value from opportunities




      You may need both bridging and bonding social capital!



© Kahler Leadership Group   www.kahlerleadership.com                        22
Network Strategy:
Suggestions for Building Bridging Social Capital

•   Continually seek more diversity
• Build relationships with hubs and
  gatekeepers
• Resist the temptation to spend
  more time than necessary with
  people and groups you already
  know well
•   Prepare for the identity (roles) you want to portray in each network
•   Reserve capacity to realize opportunities through your cohesive networks




© Kahler Leadership Group       www.kahlerleadership.com                       23
Network Strategy:
Suggestions for Building Bonding Social Capital

•   Contribute to the network
•   Build relationships and trust
•   Build your reputation
•   Follow and enforce the norms
•   Carefully select and invest in some networks
•   Reserve capacity to generate opportunities through diverse networks, too




© Kahler Leadership Group           www.kahlerleadership.com                   24
Network Strategy:
        Process for Building the Strategy and Plan

                                             Ideal
                                            Network




                             Take                               Current
                            Action           Learn              Network




                                             Make
                                             Plan




© Kahler Leadership Group            www.kahlerleadership.com             25
Network Strategy:
                            Your Ideal Network
What information and opportunities do you want your networks to provide?
• Information
• Opportunities
• Affiliation
• Reputation
• What else?

Which networks could generate or provide these ideas and opportunities?

Where will you serve roles to generate opportunities? (Network entrepreneur)

Where will you serve roles to turn opportunities into value? (Network insider)


© Kahler Leadership Group      www.kahlerleadership.com                    26
Network Strategy:
            Current Network Assessment Example
Bobbi’s Network in 2005
• Colors reflect actual roles : bridging (entrepreneurial) or bonding (insider)
• Weight of ties reflects level of Bobbi’s involvement
• Size of shape reflects size of network
• Kind of shape reflects kind of opportunity anticipated




I used NetDraw to generate the diagram. This step is not necessary, just fun for network geeks!
© Kahler Leadership Group              www.kahlerleadership.com                                   27
Review Your Current Network: Rules for
              Understanding Your Network Roles
Role in Your Network (currently)            Redundancy          Density     Constraint
Bridging social capital (for you)                Low             Low             Low
(Network Entrepreneur)                           Low             Low             High
                                                 Low             High            Low
Bonding social capital (for you)                 Low             High            High
(Network Insider)                                High            Low             High
                                                 High            High            High
Questionable social capital (for you)            High            Low             Low
                                                 High            High            Low

Definitions – (not exactly the same as in social network analysis but similar)
Redundancy – Degree to which people in one network are in your other networks.
Density – Degree to which people in one network are already inter-connected.
Constraint – Degree to which you are strongly connected within the network.
 © Kahler Leadership Group           www.kahlerleadership.com                            28
Network Strategy:
                                    Bobbi’s Network Data
  Data Used to Build Bobbi’s Network Diagram: (1, 2, 3) = (Low, Medium, High)
Network Name           Redundancy   Density   Constraint    Role           Effort   Size   Opportunity   Accessibility
WEO                    1            1         1             Entrepreneur   1        1      1             1
GreshamCh              1            3         1             Entrepreneur   3        3      1             3
BeavCh                 2            2         3             Insider        2        3      2             3
Cindys                 3            3         3             Insider        1        2      1             1
Portlandia             1            1         1             Entrepreneur   1        2      1             2
BAGS                   3            3         3             Insider        3        1      1             3
HillsboroCh            1            1         1             Entrepreneur   1        2      1             3
BNI                    1            2         3             Insider        3        3      1             3
PABA                   1            3         1             Entrepreneur   1        3      1             3
CrProf                 1            3         1             Entrepreneur   1        1      1             3
ASTRA                  1            2         1             Entrepreneur   1        2      2             1
NSA                    1            2         2             Entrepreneur   3        2      2             1
ASTD                   1            1         1             Entrepreneur   1        3      2             3
CREW                   1            3         1             Entrepreneur   1        2      2             3
MSN                    1            3         1             Entrepreneur   1        2      1             3
IBI                    1            1         1             Entrepreneur   1        1      1             2




Current Role (Entrepreneur or Insider) is calculated using the table on previous slide.
   © Kahler Leadership Group                  www.kahlerleadership.com                                           29
Network Strategy:
                           Review Your Current Network
Your      Size          Redundancy   Density    Constraint         Effort   Opportunity   Accessibility
Connected
Networks
Network A
Network B
Network C
Network D
   Rate each network High, Medium or Low in each category.
   Determine how you treat the network: Bridging, Bonding, or ???
   • Redundancy – What percent of people belong to other networks on your list?
   • Density – What percent of people have strong ties together?
   • Constraint – With what percent of the people do you have strong ties?
   Determine the nature of opportunities available (discover or generate)
   • Size (of network), Opportunity (size, type, other criteria), Accessibility
   © Kahler Leadership Group            www.kahlerleadership.com                                  30
Review Your Current Network:
                     Assessing Bridging Opportunity
Assessing Opportunities to Make Bridging Connections
    Redundancy=Low always; High constraint only if you are a go-to person in
    this network and you have non-redundant networks for making connections.
    Relationships do not have to be weak– just not both numerous and strong.

• Is the network big enough and with low enough density that you can make
connections amongst members? Small networks with high density = few
bridging opportunities.

• Are the members connected to other networks that are not redundant with
yours? If most members are in only a few networks, this opportunity is small.

• Are you connected to other networks with low redundancy so you can make
valuable bridges between your networks?
© Kahler Leadership Group     www.kahlerleadership.com                     31
Review Your Current Network:
                     Assessing Bonding Opportunity
Assessing Opportunities for Bonding Social Capital
    Constraint = High always to be a Network Insider;
    Density is usually high at least for an important core of the group

• Is the density or redundancy high enough because members want to be
around each other?

• Are the members accessible to you?

• Are you able and willing to embrace the norms?

• Are you willing to build relationships and make an important contribution?

• Will you be able to build trust and reputation within and because of this
network?

© Kahler Leadership Group       www.kahlerleadership.com                      32
Assessing a Network:
      Example Network Assessment and Strategy
This section contains the assessment and strategy using Bobbi’s network.



When assessing networks…
• We are not evaluating the quality or value of the network or the people.
• We are looking at network characteristics.
• We are saying, “If I become involved in this network…”
   • “How would it contribute to my bridging and bonding social capital?”
   • “What roles and commitments make sense for me here?”




© Kahler Leadership Group     www.kahlerleadership.com                     33
Assessing a Network:
           Example Network Assessment and Strategy
ID    Network Name       Redundancy   Density   Constraint   Role           Effort   Size   Opportunity   Accessibility   Role/Action
1     WEO                1            1         1            Entrepreneur   1        1      1             1               Eliminate
2     GreshamCh          1            3         1            Entrepreneur   3        3      1             3               Bridging
3     BeavCh             2            2         3            Insider        2        3      2             3               Bonding
4     Cindys             3            3         3            Insider        1        2      1             1               Eliminate
5     Portlandia         1            1         1            Entrepreneur   1        2      1             2               Bridging
6     BAGS               3            3         3            Insider        3        1      1             3               Eliminate
7     HillsboroCh        1            1         1            Entrepreneur   1        2      1             3               Eliminate
8     BNI                1            2         3            Insider        3        3      1             3               Bonding
9     PABA               1            3         1            Entrepreneur   1        3      1             3               Bridging
10    CrProf             1            3         1            Entrepreneur   1        1      1             3               Eliminate
11    ASTRA              1            2         1            Entrepreneur   1        2      2             1               Bridging
12    NSA                1            2         2            Entrepreneur   3        2      2             1               Bridging/Bonding
13    ASTD               1            1         1            Entrepreneur   1        3      2             3               Bridging
14    CREW               1            3         1            Entrepreneur   1        2      2             3               Bridging
15    MSN                1            3         1            Entrepreneur   1        2      1             3               Bridging
16    IBI                1            1         1            Entrepreneur   1        1      1             2               Bridging




     The table values came from interviews with Bobbi except
     • Role: applied the rules for Entrepreneur (bridging) and Insider (Bonding).
     • Action: decided based on assessment and what Bobbi knows about context.
     © Kahler Leadership Group                     www.kahlerleadership.com                                                      34
Designing Your Network Strategy:
                Pillars of the Network Strategy Process
      1. Define desired opportunities
      You want more social capital
      •    Bridging social capital
      •    Bonding social capital                         Ideal                         2. Assess your network
                                                         Network                        Determine roles of networks
                                                                                        •    Bridging
                                                                                        •    Bonding
                                                                                        •    Networks to eliminate
                                           Take                           Current
                                          Action
                                                          Learn           Network




                                                          Make
                                                          Plan

4. Follow your plan and learn                                              3. Decide how to implement
Are networks fulfilling expected roles?                                    How to participate in bridging networks?
Do you have enough bridging?                                               How to participate in bonding networks?
Do you have enough bonding?                                                How to eliminate rejected networks?
Are you getting desired opportunities?                                     How to find, explore, add new networks?

    © Kahler Leadership Group                  www.kahlerleadership.com                                        35
Designing Your Network Strategy:
                           Managing Bridging Networks
     Bridging Networks               What to add to your plan
     Managing Redundancy             Change participation if redundancy in a network increases too much
     Reducing Constraint             Make only essential and high-impact commitments
     Bridges to be Made              Identify possible bridges you can make and plan how to make them
     Essential Relationships         Identify essential, strategic people:Hubs, Gatekeepers, and Pulsetakers


 Example from Bobbi’s Network
Networks for Bridging   Managing        Reducing Constraint (if too   Bridges I Can Build           Important Relationships (hubs,
Opportunities           Redundancy      High)                                                       gatekeepers, pulse takers)
GreshamCh                               Reduce to 1 project           Between networks              Buffy, Pauline
Portlandia                              Add 1 committee               Within and between networks
PABA                                    No committees                 Between networks
ASTRA                                   Add 1 committee or project    Within and between networks
ASTD                    Watch NSA       Add 1 committee               Within and between networks   Larry
CREW                                    No committees                 Between networks
MSN                                     No committees                 Between networks              Chuck
IBI                                     No committees                 Within and between networks   Eric
NSA                     Watch ASTD                                    Between networks              David, Shawna



    © Kahler Leadership Group                     www.kahlerleadership.com                                                    36
Designing Your Network Strategy:
                           Managing Bonding Networks
       Bonding Networks                    What to add to your plan
       Managing Constraint                 Make sure you are well-connected with important people,
       (Increasing Trust)                  committees, and initiatives. Become a go-to person.
       Building Redundancy                 Facilitate connections, meetings, projects, activities, etc. amongst the
       and Density                         network to get them to connect with each other more and more.
                                           Make sure culture, norms, rules are defined and enforced.
       Commitments                         Make commitments to the network that matter, not just to be visible
                                           but to invest in the network and to build trust and reputation.
       Key Relationships                   Identify essential, strategic people:Hubs, Gatekeepers, and Pulsetakers
 Example from Bobbi’s Network
Networks for Bonding   Managing Constraint      Building Redundancy and       Important Commitments and      Important Relationships
Opportunities          (Building                Density (Building             Projects
                       Relationships and        relationships and making
                       Trust)                   intra-group connections.)
BeavCh                 Add 1 committee                                        Publish articles, speak
                       Speak, workshops,        Plan networking at            Leadership training program;   Robin, Chuck, Sharon, Chris;
BNI                    leadership role; I’m a   conference                    Member success program;        Chapters: Southwest, Downtown
                       hub, gatekeeper                                        Advanced education program
NSA                    Seek leadership role;    Facilitate networking ideas                                  David, Shawna



      © Kahler Leadership Group                            www.kahlerleadership.com                                                    37
Designing Your Network Strategy:
         Managing Your Exit from Eliminated Networks
       Eliminated Networks                         What to add to your plan
       Why not bridging?                           What makes this network a poor bridging opportunity?
       Why not bonding?                            What makes this network a poor bonding opportunity?
       Why inadequate opportunity?                 What makes the opportunities not worth the effort?
       Key Relationships                           Maintain key relationships.


 Example from Bobbi’s Network
Networks to Minimize    Why? – Not enough      Why? – Not enough bonding       Why? – Inadequate                  Important Relationships to Keep
or Eliminate from the   bridging opportunity   opportunity                     opportunity or accessibility for
Strategy                                                                       effort required
                                                                               Too small; sparse; poor
WEO
                                                                               opportunities
Cindys                  Too redundant          High, but available elsewhere   Low accessibility
                        Too redundant          High; I’m a hub and             Too small; sparse; low-quality
BAGS
                                               gatekeeper                      opportunities
                        Maybe                  Maybe, but effort is high,      Low-quality opportunities; high    Susan
HillsboroCh
                                               inconvenient; relevance?        effort (inconvenient)
                                               Not relevant                    Too small; sparse; low-quality
CrProf
                                                                               opportunities



    © Kahler Leadership Group                            www.kahlerleadership.com                                                           38
Designing Your Network Strategy:
              Finding and Assessing New Networks
1. Find new networks to determine how they may fit in your strategy.

2. Determine whether the network can provide desired opportunities.
• Size, Opportunity, Accessibility

3. Determine who the key people are.
• Hubs, Gatekeepers, Pulse-takers

4. Learn about the network characteristics:
• Redundancy, Density, Constraint

5. Use the assessment tool to track what you learn and add it to your strategy

© Kahler Leadership Group      www.kahlerleadership.com                      39
Rick Fowler
                      rick@kahlerleadership.com
                      www.kahlerleadership.com




Please connect with us via LinkedIn
    for updates to the resources
APPENDICES


© Kahler Leadership Group   www.kahlerleadership.com   41
Network Basics: We Define a Network by
                 Choosing Basis of Ties
Kind of               Basis for Relationship              What can we learn about this network?
Network
The Work              With whom do you exchange           Habitual, mundane routines; resting pulse of the culture
Network               information in daily routines?
The Social            With whom do you “check in”         Indicator of trust in a culture; enough to withstand stress
Network               inside and outside of work to       but not too demanding
                      find out what’s going on?
The Innovation        With whom do you collaborate        Talk openly about perceptions, ideas, experiments; may
Network               or kick around new ideas?           dismiss keepers of corporate lore as relics
The Expert            To whom do you turn for             Keeps of established critical and tacit knowledge; may
Knowledge             expertise or advice?                clash with innovators.
Network
The Advice or         Whom do you go to for advice        With enough trust in the organization, this network can
Strategy Network      about the future?                   influence business strategy and careers – focused on the
                                                          future.
The Learning          Whom do you work with to            Key people are bridges between hubs; between expert
Network               improve existing processes or       and innovation networks; Dormant until change awakens
                      methods?                            sense of trust.
Kleiner, Art, “Karen Stephenson’s Quantum Theory of Trust,” Strategy+Business, 4th Quarter, 2002.

 © Kahler Leadership Group                    www.kahlerleadership.com                                           42
Curiosity: Are LinkedIn and Facebook Really
                  Social Networks?
How do LinkedIn and Facebook fit with our understanding of social networks?
• They are tools that support network activity and store network data.
• They allow the creation of nodes (invitation to create a profile on Facebook?)
• They facilitate creation of links between nodes (invitation to link?)
• They facilitate communication and other network activity.

What’s the basis for a connection on LinkedIn or Facebook?

What’s the difference between a link and a relationship?

How does a social networking site change your networking activities?

What implications are there to your networks?

© Kahler Leadership Group      www.kahlerleadership.com                      43
Network Analysis Experts and Blogs
Verna Allee - http://valuenetworks.com/
Patti Anklam - http://www.pattianklam.com
Steve Borgatti - http://www.steveborgatti.com/, http://www.analytictech.com/
Ron Burt - http://faculty.chicagobooth.edu/ronald.burt
Rob Cross - http://www.robcross.org/
Bruce Hoppe - http://www.connectiveassociates.com/
David Krackhardt - http://www.andrew.cmu.edu/user/krack/krackplot.shtml
Valdis Krebs - http://www.orgnet.com/
Nan Lin - http://fds.duke.edu/db/aas/Sociology/faculty/nanlin/
Karen Stephenson - http://www.netform.com/
Steve Waddell - http://networkingaction.net/
© Kahler Leadership Group      www.kahlerleadership.com                   44
Social Networks Reading Lists

Leadership Networks Bibliography
http://leadernetwork.pbworks.com/

Annotated Bibliography of Social Network Analysis
http://connectedness.blogspot.com/2005/05/annotated-bibliography-of-
social.html




© Kahler Leadership Group      www.kahlerleadership.com                45
Social Networks Resources
International Network for Social Network Analysis - http://www.insna.org/
The Journal of Social Structure (JoSS) - http://www.cmu.edu/joss/
Managerial Network Analysis - http://www.socialnetworkanalysis.com/
Organizational Network Analysis Surveys - http://onasurveys.com/
Organizational Network Analysis Yahoo Group -
http://finance.groups.yahoo.com/group/ona-prac/
Organizational Network Analysis Wiki - http://ona-prac.wikispaces.com/
Open Value Networks Community - http://www.openvaluenetworks.com/
Value Networks - http://valuenetworks.com/




© Kahler Leadership Group          www.kahlerleadership.com                 46
Bibliography
          Brass, Daniel and David Krackhardt, “Social Capital for 21st Century Leaders,” In
J.G. Hunt and R.L. Phillips (eds.) Out-of-box Leadership Challenges for the 21st Century
Army, 179-194.
          Burt, R. (2004). Structural holes and good ideas. American Journal of Sociology.
110(2), 349-399.
            Burt, R. (2005). Brokerage and Closure. London: Oxford University press.
          Burt, R. and Ronchi, D. (2007). Teaching Executives to See Social Capital:
Results from a Field Experiment. Social Science Research, 36(3), 1156-1183.
         Casciaro, Tiziana and Miguel Sousa Lobo, “Competent Jerks, Lovable Fools, and
the Formation of Social Networks,” Harvard Business Review, June 2005, pp. 92-99.
            Cialdini, Robert. Influence: Science and Practice. Boston, MA : Allyn and Bacon,
2001.
          Cross, Rob, Nitin Nohria & Andrew Parker, “Six Myths About Informal Networks
— and How To Overcome Them,” MIT Sloan Management Review, Spring 2002, Vol. 43,
No. 3, pp.66-75.
© Kahler Leadership Group            www.kahlerleadership.com                            47
Bibliography (cont’d)
          Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). A bird’s-eye view: Using
social network analysis to improve knowledge creation and sharing. IBM Institute for
Knowledge-Based Organizations. Retrieved August 22, 2008, from http://www.ibm.com.
           Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). Making invisible work
visible: Using social network analysis to support strategic collaboration. California
Management Review, 44(2), 25-46. Retrieved August 22, 2008, from ABI/INFORM
Complete database. (Document ID: 110636653).
          Granovetter, Mark S., “The Strength of Weak Ties,” American Journal of
Sociology, Volume 78, Issue 6 (May, 1973), 1360-1380.
           Hanneman, Robert A. and Mark Riddle. (2005). Introduction to Social Network
Methods. Retrieved March 20, 2008, from the University of California, Riverside Web
site: http://faculty.ucr.edu/~hanneman/ [free online manual for social network analysis]
          Hoppe, Bruce and Claire Reinelt, “Social Network Analysis and the Evaluation
of Leadership Networks,” Draft submission to Leadership Quarterly, January 19, 2009.


© Kahler Leadership Group          www.kahlerleadership.com                           48
Bibliography (cont’d)
         Kleiner, Art, “Karen Stephenson’s Quantum Theory of Trust,”
Strategy+Business, 4th Quarter, 2002.
           Katz, Nancy, David Lazer. Building effective intra-organizational networks: The
role of teams. Working Paper. Center for Public Leadership. Retrieved August 22, 2008,
from hks.harvard.edu.
          Krackhardt, David. (2006). Sample network questionnaire 2. Retrieved August
22, 2008, from http://www.andrew.cmu.edu.
          Krackhardt, D. and Hanson, J. (1993). Informal Networks: The Company Behind
the Chart. Harvard Business Review. 71(4): 104-111.
         Krebs, V. and Holley, J. (2002). Building Smart Communities through Network
Weaving. Retrieved April 30, 2007 from Orgnet.com:
http://www.orgnet.com/BuildingNetworks.pdf
         Pfeffer, Jeffrey. Managing with Power: Politics and Influence in Organizations.
Boston, MA: Harvard Business School Press. 1992.

© Kahler Leadership Group           www.kahlerleadership.com                            49
Rick Fowler
                      rick@kahlerleadership.com
                      www.kahlerleadership.com




Please connect with us via LinkedIn
    for updates to the resources

Contenu connexe

Tendances

Business Networking Basics
Business Networking BasicsBusiness Networking Basics
Business Networking BasicsDavid Bozward
 
Strategic Networking for Business
Strategic Networking for BusinessStrategic Networking for Business
Strategic Networking for BusinessHandyElephant.com
 
Introduction To Networking
Introduction To NetworkingIntroduction To Networking
Introduction To NetworkingRaul Rupsingh
 
Internal Networking Workshop Slides
Internal Networking Workshop SlidesInternal Networking Workshop Slides
Internal Networking Workshop SlidesJeff Richardson
 
Building Relationships Building Success
Building Relationships Building SuccessBuilding Relationships Building Success
Building Relationships Building SuccessMichelle Shaeffer
 
The Future of Organization
The Future of OrganizationThe Future of Organization
The Future of OrganizationPhilip Sheldrake
 
Ethics at workplace
Ethics at workplaceEthics at workplace
Ethics at workplaceAbhijeet2509
 
Business ethics ppt for students (1)
Business ethics ppt for students (1)Business ethics ppt for students (1)
Business ethics ppt for students (1)pratham tayal
 

Tendances (14)

Business Networking Basics
Business Networking BasicsBusiness Networking Basics
Business Networking Basics
 
Strategic Networking for Business
Strategic Networking for BusinessStrategic Networking for Business
Strategic Networking for Business
 
Introduction To Networking
Introduction To NetworkingIntroduction To Networking
Introduction To Networking
 
Ethics and CSR
Ethics and CSREthics and CSR
Ethics and CSR
 
Understanding: The Bigger Picture
Understanding: The Bigger PictureUnderstanding: The Bigger Picture
Understanding: The Bigger Picture
 
Internal Networking Workshop Slides
Internal Networking Workshop SlidesInternal Networking Workshop Slides
Internal Networking Workshop Slides
 
Building Relationships Building Success
Building Relationships Building SuccessBuilding Relationships Building Success
Building Relationships Building Success
 
Networking within company power point
Networking within company power pointNetworking within company power point
Networking within company power point
 
The Future of Organization
The Future of OrganizationThe Future of Organization
The Future of Organization
 
Building online communities 101
Building online communities 101Building online communities 101
Building online communities 101
 
Ethics at workplace
Ethics at workplaceEthics at workplace
Ethics at workplace
 
How to Innovate like start-ups!
How to Innovate like start-ups!How to Innovate like start-ups!
How to Innovate like start-ups!
 
Business ethics ppt for students (1)
Business ethics ppt for students (1)Business ethics ppt for students (1)
Business ethics ppt for students (1)
 
Creativity & innovation
Creativity & innovationCreativity & innovation
Creativity & innovation
 

En vedette

Strategic Networking for Entrepreneurs
Strategic Networking for EntrepreneursStrategic Networking for Entrepreneurs
Strategic Networking for EntrepreneursHandyElephant.com
 
Methodological network and strategy
Methodological network and strategy Methodological network and strategy
Methodological network and strategy Dario Buono
 
Job Search Strategy
Job Search StrategyJob Search Strategy
Job Search StrategyMohamed Usif
 
Building your network strategy
Building your network strategy Building your network strategy
Building your network strategy City Women Network
 
Social Network Strategy
Social Network StrategySocial Network Strategy
Social Network StrategyBogdana Butnar
 
Influencing skills
Influencing skillsInfluencing skills
Influencing skillsMohit Singla
 
Introduction to influencing skills
Introduction to influencing skillsIntroduction to influencing skills
Introduction to influencing skillsAndrew Styles
 
Essence of compensation management.
Essence of compensation management.Essence of compensation management.
Essence of compensation management.ganeshdigitaldutta
 
Social Media Strategy and advocacy network Cyprus
Social Media Strategy and advocacy network CyprusSocial Media Strategy and advocacy network Cyprus
Social Media Strategy and advocacy network CyprusAnima Slides
 
Negotiation and Influencing Skills
Negotiation and Influencing SkillsNegotiation and Influencing Skills
Negotiation and Influencing SkillsEmily Robinson
 
Networking Skills Presentation Dec09
Networking Skills Presentation Dec09Networking Skills Presentation Dec09
Networking Skills Presentation Dec09tkarg
 
One Door Ngo Alliance3
One Door Ngo Alliance3One Door Ngo Alliance3
One Door Ngo Alliance3Elmer Soriano
 

En vedette (20)

Strategic Networking for Entrepreneurs
Strategic Networking for EntrepreneursStrategic Networking for Entrepreneurs
Strategic Networking for Entrepreneurs
 
Methodological network and strategy
Methodological network and strategy Methodological network and strategy
Methodological network and strategy
 
Masque prez 2011
Masque prez 2011Masque prez 2011
Masque prez 2011
 
Job Search Strategies
Job Search StrategiesJob Search Strategies
Job Search Strategies
 
Job Search Strategy
Job Search StrategyJob Search Strategy
Job Search Strategy
 
Building your network strategy
Building your network strategy Building your network strategy
Building your network strategy
 
Referentie
ReferentieReferentie
Referentie
 
Social Network Strategy
Social Network StrategySocial Network Strategy
Social Network Strategy
 
Influencing skills
Influencing skillsInfluencing skills
Influencing skills
 
Introduction to influencing skills
Introduction to influencing skillsIntroduction to influencing skills
Introduction to influencing skills
 
Essence of compensation management.
Essence of compensation management.Essence of compensation management.
Essence of compensation management.
 
WTO
WTOWTO
WTO
 
Social Media Strategy and advocacy network Cyprus
Social Media Strategy and advocacy network CyprusSocial Media Strategy and advocacy network Cyprus
Social Media Strategy and advocacy network Cyprus
 
Negotiation and Influencing Skills
Negotiation and Influencing SkillsNegotiation and Influencing Skills
Negotiation and Influencing Skills
 
CMI CQI Influencing Skills 27 Jan2011
CMI CQI Influencing Skills 27 Jan2011CMI CQI Influencing Skills 27 Jan2011
CMI CQI Influencing Skills 27 Jan2011
 
Skills Academy_Networking Skills
Skills Academy_Networking SkillsSkills Academy_Networking Skills
Skills Academy_Networking Skills
 
Networking Skills Presentation Dec09
Networking Skills Presentation Dec09Networking Skills Presentation Dec09
Networking Skills Presentation Dec09
 
TIAS LinkedIn Training and Online Networking Skills
TIAS LinkedIn Training and Online Networking SkillsTIAS LinkedIn Training and Online Networking Skills
TIAS LinkedIn Training and Online Networking Skills
 
Compensation
CompensationCompensation
Compensation
 
One Door Ngo Alliance3
One Door Ngo Alliance3One Door Ngo Alliance3
One Door Ngo Alliance3
 

Similaire à Developing Your Personal Network Strategy

Network effectiveness Surfrider
Network effectiveness SurfriderNetwork effectiveness Surfrider
Network effectiveness SurfriderChad Nelsen
 
Recognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network ImpactRecognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network Impact4Good.org
 
What network stage is your community?
What network stage is your community?What network stage is your community?
What network stage is your community?WiserEarth .
 
Basic networkconceptsnewfoundland
Basic networkconceptsnewfoundlandBasic networkconceptsnewfoundland
Basic networkconceptsnewfoundlandJune Holley
 
Basic networkconceptsnewfoundland
Basic networkconceptsnewfoundlandBasic networkconceptsnewfoundland
Basic networkconceptsnewfoundlandJune Holley
 
Network Weaving: URJ Social Media Boot Camp
Network Weaving: URJ Social Media Boot CampNetwork Weaving: URJ Social Media Boot Camp
Network Weaving: URJ Social Media Boot CampLisa Colton
 
Net Work Shop For Network Creation
Net Work Shop For Network CreationNet Work Shop For Network Creation
Net Work Shop For Network CreationPatti Anklam
 
Social networks for managers
Social networks for managersSocial networks for managers
Social networks for managersPatti Anklam
 
How To Be a Thought Leader - Online
How To Be a Thought Leader - OnlineHow To Be a Thought Leader - Online
How To Be a Thought Leader - OnlineLeader Networks
 
Social Network Analysis & an Introduction to Tools
Social Network Analysis & an Introduction to ToolsSocial Network Analysis & an Introduction to Tools
Social Network Analysis & an Introduction to ToolsPatti Anklam
 
Net Effectiveness April7
Net Effectiveness April7Net Effectiveness April7
Net Effectiveness April7dianascearce
 
Network effectiveness presentation materials
Network effectiveness presentation materialsNetwork effectiveness presentation materials
Network effectiveness presentation materialsguestb12b087
 
Leadership Learning Community Bay Area Learning Circle with June Holley - Net...
Leadership Learning Community Bay Area Learning Circle with June Holley - Net...Leadership Learning Community Bay Area Learning Circle with June Holley - Net...
Leadership Learning Community Bay Area Learning Circle with June Holley - Net...Leadership Learning Community
 
2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...
2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...
2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...NUI Galway
 

Similaire à Developing Your Personal Network Strategy (20)

Network effectiveness Surfrider
Network effectiveness SurfriderNetwork effectiveness Surfrider
Network effectiveness Surfrider
 
Recognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network ImpactRecognizing and Cultivating Trust: The Primary Driver of Network Impact
Recognizing and Cultivating Trust: The Primary Driver of Network Impact
 
What network stage is your community?
What network stage is your community?What network stage is your community?
What network stage is your community?
 
Basic networkconceptsnewfoundland
Basic networkconceptsnewfoundlandBasic networkconceptsnewfoundland
Basic networkconceptsnewfoundland
 
Basic networkconceptsnewfoundland
Basic networkconceptsnewfoundlandBasic networkconceptsnewfoundland
Basic networkconceptsnewfoundland
 
Network Weaving: URJ Social Media Boot Camp
Network Weaving: URJ Social Media Boot CampNetwork Weaving: URJ Social Media Boot Camp
Network Weaving: URJ Social Media Boot Camp
 
MT116network2013
MT116network2013MT116network2013
MT116network2013
 
LLC Webinar on Networks 2.14.2012
LLC Webinar on Networks 2.14.2012LLC Webinar on Networks 2.14.2012
LLC Webinar on Networks 2.14.2012
 
REDS guide to networking
REDS guide to networkingREDS guide to networking
REDS guide to networking
 
Net Work Shop For Network Creation
Net Work Shop For Network CreationNet Work Shop For Network Creation
Net Work Shop For Network Creation
 
Making Networks Work
Making Networks WorkMaking Networks Work
Making Networks Work
 
Social networks for managers
Social networks for managersSocial networks for managers
Social networks for managers
 
How To Be a Thought Leader - Online
How To Be a Thought Leader - OnlineHow To Be a Thought Leader - Online
How To Be a Thought Leader - Online
 
Social Network Analysis & an Introduction to Tools
Social Network Analysis & an Introduction to ToolsSocial Network Analysis & an Introduction to Tools
Social Network Analysis & an Introduction to Tools
 
Net Effectiveness April7
Net Effectiveness April7Net Effectiveness April7
Net Effectiveness April7
 
Baltimore 3
Baltimore 3Baltimore 3
Baltimore 3
 
Network effectiveness presentation materials
Network effectiveness presentation materialsNetwork effectiveness presentation materials
Network effectiveness presentation materials
 
Building Networks
Building NetworksBuilding Networks
Building Networks
 
Leadership Learning Community Bay Area Learning Circle with June Holley - Net...
Leadership Learning Community Bay Area Learning Circle with June Holley - Net...Leadership Learning Community Bay Area Learning Circle with June Holley - Net...
Leadership Learning Community Bay Area Learning Circle with June Holley - Net...
 
2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...
2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...
2014.02.26 Network Data Analytics ..Organizing intra-organizational networks ...
 

Dernier

GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsGOKUL JS
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxShruti Mittal
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Associazione Digital Days
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreNZSG
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 

Dernier (20)

GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Supercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebsSupercharge Your eCommerce Stores-acowebs
Supercharge Your eCommerce Stores-acowebs
 
business environment micro environment macro environment.pptx
business environment micro environment macro environment.pptxbusiness environment micro environment macro environment.pptx
business environment micro environment macro environment.pptx
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptxThe Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
The Bizz Quiz-E-Summit-E-Cell-IITPatna.pptx
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
Lucia Ferretti, Lead Business Designer; Matteo Meschini, Business Designer @T...
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Jewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource CentreJewish Resources in the Family Resource Centre
Jewish Resources in the Family Resource Centre
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 

Developing Your Personal Network Strategy

  • 1. Designing a Personal Network Strategy: Using Network Analysis Concepts to Build Your Social Capital Rick Fowler, Principal Kahler Leadership Group Rick@kahlerleadership.com
  • 2. Agenda 1. Introduction to Networks 1. Exercise with Formal and Informal Network Structures 2. Network Analysis Fundamentals 2. Personal Networks: Applying Network Knowledge to Build Your Network Strategy © Kahler Leadership Group www.kahlerleadership.com 2
  • 3. INTRODUCTION TO NETWORKS © Kahler Leadership Group www.kahlerleadership.com 3
  • 4. Exercise: Formal and Informal Structures Tell Us Different Things about an Organization Activity: Examine the formal and informal structures of relationships among the 20 executives. Background for the Exercise You’ve done a survey in an organization and now have the formal and informal structures of 20 executives in the exploration and production division of a petroleum company. The client’s goals and the diagrams are in your handout. Questions to consider • What can the formal and informal structures tell us about an organization or the individuals? • If you were consulting this organization, what you want to know before you meet the people? • What would you want to investigate further? Adapted from Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). A bird’s-eye view: Using social network analysis to improve knowledge creation and sharing. IBM Institute for Knowledge-Based Organizations. Retrieved August 22, 2008, from http://www.ibm.com © Kahler Leadership Group www.kahlerleadership.com 4
  • 5. Exercise: Formal and Informal Relationships of 20 Oil Company Executives Adapted from Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). A bird’s-eye view: Using social network analysis to improve knowledge creation and sharing. IBM Institute for Knowledge-Based Organizations. Retrieved August 22, 2008, from http://www.ibm.com © Kahler Leadership Group www.kahlerleadership.com 5
  • 6. Informal Structure Reveals Things Not Visible in Formal Structure Informal Structure Shows Us Cole is a Hub • Central source of information • Bridge between groups • One of two connections to SVP (Jones) Leads Us to Learn and Consider • He is overloaded with information requests. • He has reputation for expertise and responsiveness. • His overload has increased his stress and slowed the group down. © Kahler Leadership Group www.kahlerleadership.com 6
  • 7. Informal Structure Reveals Things Not Visible in Formal Structure Informal Structure Shows Us Jones is on the periphery • Only two connections = periphery • No direct connection to Production Leads Us to Learn and Consider • His poor responsiveness delayed important decisions, holding the group back. • He has underutilized expertise. • The network diagram grounds a potentially difficult conversation. © Kahler Leadership Group www.kahlerleadership.com 7
  • 8. Informal Structure Reveals Things Not Visible in Formal Structure Informal Structure Shows Us Production is separated from the rest • Cole is the only bridge between Production and the rest of the functions Leads Us to Learn and Consider • Production had been relocated which caused a loss of serendipitous meetings. • Cole’s singular importance as a bridge is also a risk to the organization. © Kahler Leadership Group www.kahlerleadership.com 8
  • 9. What Does Network Analysis Reveal? Network analysis This knowledge may be useful because reveals Bottlenecks Central nodes provide the only connection between parts of a network Number of links Insufficient or excessive links between coordinating groups Average Distance Degrees of distance between pairs; affects accuracy and speed of information flows Isolation People who are not integrated; underutilized expertise and higher likelihood of turnover Experts People who may not be utilized effectively Subgroups and Groups that may develop subcultures and attitudes toward other cliques groups Many possible insights: What could you do if you had access to them? © Kahler Leadership Group www.kahlerleadership.com 9
  • 10. How Network Analysis Helps – Summary of Exercise Network Analysis produces an X-ray on organizational relationships • See hidden relationships and state of connectivity • Identify how information flows • Learn which people carry and sustain the culture And this view allows you to… • Make better decisions • Give better advice • Design more effective interventions • Improve knowledge creation and sharing • Evolve or transform cultures • Use data and analysis to ground potentially difficult conversations © Kahler Leadership Group www.kahlerleadership.com 10
  • 11. Network Analysis Fundamentals: Networks Have Structure Networks are sets of nodes (similar things) and ties (relationships) Reading a Sociogram • Dots are nodes, individual people • Lines are ties between two people • Arrows indicate tie direction (one- way, both ways or symmetrical.) Sociogram of Rick’s network in 2007 © Kahler Leadership Group www.kahlerleadership.com 11
  • 12. Network Analysis Fundamentals: Define a Network by Choosing Basis of Ties Kind of Basis for Relationship What can we learn about this Network network? Work With whom do you exchange Habitual, mundane routines; resting Network information in daily routines? pulse of the culture Social With whom do you “check in” inside Indicator of trust in a culture; Network and outside of work to find out what’s enough to withstand stress but not going on? too demanding Context Matters: What if the individuals don’t know their ties? Kleiner, Art, “Karen Stephenson’s Quantum Theory of Trust,” Strategy+Business, 4th Quarter, 2002. © Kahler Leadership Group www.kahlerleadership.com 12
  • 13. Network Analysis Fundamentals: Many kinds of networks Typical bases are information flow, affect (friendship, trust), goods and services, and influence (advice), many other kinds of networks are possible. Kind of Network Basis for Relationship Knowledge Networks Multiple network views: Work, Social, Innovation, Expert, Advice, Learning Global Action Networks Countries, companies, and NGOs who have different interests in a treaty Supply networks Distribution centers that ship products Professional networks • People who seek career advice from each other • People who share ideas with each other at a conference Leadership networks • Connections to well-connected others. • Connections to diverse contacts. © Kahler Leadership Group www.kahlerleadership.com 13
  • 14. Network Analysis Fundamentals: What if some ties are stronger than others? We choose a basis for determining the strength of ties • Simplest ties are either present or absent • Example: Co-authors of mathematics research papers. One approach to framing the strength of a tie1 Component of Tie Strength Explanation Time and Frequency How long have you known a person? Depth (emotional intensity) How do you know this person? Intimacy How much mutual confiding do you have with this person? Reciprocal services What do you exchange with each other? 1Mark S. Granovetter, “The Strength of Weak Ties,” American Journal of Sociology, Volume 78, Issue 6 (May, 1973), 1360-1380. © Kahler Leadership Group www.kahlerleadership.com 14
  • 15. Applying Network Knowledge to Build Your Network Strategy PERSONAL NETWORKS © Kahler Leadership Group www.kahlerleadership.com 15
  • 16. What is Social Capital? “…social capital is productive, making “…’social capital’ refers to features of possible the achievement of certain social organization such as networks, ends that would not be attainable in its norms, and social trust that facilitate absence.” (Coleman, 1990) coordination and cooperation for mutual benefit. (Putnam, 1995) “…define social capital Social capital is at once as the sum of the actual the resources contacts and potential resources hold and the structure of embedded within, contacts in a network. available through, and The first term describes derived from the whom you reach. The network of relationships second describes how possessed by an you reach. (Burt, 1992) individual or social unit. (Burt, 1992) © Kahler Leadership Group www.kahlerleadership.com 16
  • 17. Lin View of Social Capital Therefore, social capital can be defined as resources embedded in a social structure which are accessed and/or mobilized in purposive actions. By this definition, the notion of social capital contains three ingredients: • Resources embedded in a social structure; • Accessibility to such social resources by individuals; and • Use or mobilization of such social resources by individuals in purposive actions. (Lin, 1999) © Kahler Leadership Group www.kahlerleadership.com 17
  • 18. Ron Burt View of Social Capital Social capital predicts that returns to intelligence, education and seniority depend in some part on a person's location in the social structure of a market or hierarchy. While human capital refers to individual ability, social capital refers to opportunity. (Burt, 1997) “Managers with more social capital get higher returns to their human capital because they are positioned to identify and develop more rewarding opportunities.” © Kahler Leadership Group www.kahlerleadership.com 18
  • 19. Bridging and Bonding: Types of Networks Understood by Constraint Bridging: Efficient Networks Bonding: Cohesive Networks Low Constraint High Constraint Description Efficient = Brokerage Dense = Closure Connections waiting to be made Everyone is connected Information Diversity; different ideas and Depth; redundancy; resilience opportunities Control Leverage; Tertius Gaudens Enforcement; constraint; stability Efficiency High efficiency; low redundancy Low – All know the same things Trust Less – good for new ideas, More – good for teams, affiliation, innovation (Strength of weak ties) reinforcement of group norms Communication Spread in diverse contacts and Frequent, easier, more depth networks; may be shallow © Kahler Leadership Group www.kahlerleadership.com 19
  • 20. Roles in Network Structure: Insiders, Outsiders, and Entrepreneurs Sparse Dense = Bonding Efficient = Bridging Outsider, Periphery Insider Entrepreneur Sparse – not enough information and opportunities; Outsider, Periphery Dense – redundancy; trust; large effort to maintain; constraint; Insider Efficient – diverse networks; no redundancy; Entrepreneur © Kahler Leadership Group www.kahlerleadership.com 20
  • 21. Example: A Mathematician with an Exceptional Network (and Social Capital) The Erdös Number Project Erdös was known for traveling the world and collaborating with mathematicians on problems and proofs he found interesting. He would actually live with his collaborators for a week or two while they worked out the proofs. Then he would travel on to the next collaboration. These collaborations became so famous that soon mathematicians were keeping track of their Erdõs Numbers. • Co-author an article with Erdös = you have an Erdös number of 1 • Co-author a paper with a direct collaborator = your Erdös Number is 2 • and so on. It is very prestigious in the mathematics community to have a low Erdös Number. Erdös' network shows both patterns, a densely connected core [bonding] with loosely coupled radial branches reaching out from the core [bridging]. Adapted from case example written by Valdis Krebs, http://www.orgnet.com/Erdos.html Erdös Number Project - http://www.oakland.edu/enp © Kahler Leadership Group www.kahlerleadership.com 21
  • 22. Network Strategy: Great Networks Have Both Bridging and Bonding Social Capital Network Entrepreneurs create and Network Insiders are more able to discover more opportunities realize the value from opportunities You may need both bridging and bonding social capital! © Kahler Leadership Group www.kahlerleadership.com 22
  • 23. Network Strategy: Suggestions for Building Bridging Social Capital • Continually seek more diversity • Build relationships with hubs and gatekeepers • Resist the temptation to spend more time than necessary with people and groups you already know well • Prepare for the identity (roles) you want to portray in each network • Reserve capacity to realize opportunities through your cohesive networks © Kahler Leadership Group www.kahlerleadership.com 23
  • 24. Network Strategy: Suggestions for Building Bonding Social Capital • Contribute to the network • Build relationships and trust • Build your reputation • Follow and enforce the norms • Carefully select and invest in some networks • Reserve capacity to generate opportunities through diverse networks, too © Kahler Leadership Group www.kahlerleadership.com 24
  • 25. Network Strategy: Process for Building the Strategy and Plan Ideal Network Take Current Action Learn Network Make Plan © Kahler Leadership Group www.kahlerleadership.com 25
  • 26. Network Strategy: Your Ideal Network What information and opportunities do you want your networks to provide? • Information • Opportunities • Affiliation • Reputation • What else? Which networks could generate or provide these ideas and opportunities? Where will you serve roles to generate opportunities? (Network entrepreneur) Where will you serve roles to turn opportunities into value? (Network insider) © Kahler Leadership Group www.kahlerleadership.com 26
  • 27. Network Strategy: Current Network Assessment Example Bobbi’s Network in 2005 • Colors reflect actual roles : bridging (entrepreneurial) or bonding (insider) • Weight of ties reflects level of Bobbi’s involvement • Size of shape reflects size of network • Kind of shape reflects kind of opportunity anticipated I used NetDraw to generate the diagram. This step is not necessary, just fun for network geeks! © Kahler Leadership Group www.kahlerleadership.com 27
  • 28. Review Your Current Network: Rules for Understanding Your Network Roles Role in Your Network (currently) Redundancy Density Constraint Bridging social capital (for you) Low Low Low (Network Entrepreneur) Low Low High Low High Low Bonding social capital (for you) Low High High (Network Insider) High Low High High High High Questionable social capital (for you) High Low Low High High Low Definitions – (not exactly the same as in social network analysis but similar) Redundancy – Degree to which people in one network are in your other networks. Density – Degree to which people in one network are already inter-connected. Constraint – Degree to which you are strongly connected within the network. © Kahler Leadership Group www.kahlerleadership.com 28
  • 29. Network Strategy: Bobbi’s Network Data Data Used to Build Bobbi’s Network Diagram: (1, 2, 3) = (Low, Medium, High) Network Name Redundancy Density Constraint Role Effort Size Opportunity Accessibility WEO 1 1 1 Entrepreneur 1 1 1 1 GreshamCh 1 3 1 Entrepreneur 3 3 1 3 BeavCh 2 2 3 Insider 2 3 2 3 Cindys 3 3 3 Insider 1 2 1 1 Portlandia 1 1 1 Entrepreneur 1 2 1 2 BAGS 3 3 3 Insider 3 1 1 3 HillsboroCh 1 1 1 Entrepreneur 1 2 1 3 BNI 1 2 3 Insider 3 3 1 3 PABA 1 3 1 Entrepreneur 1 3 1 3 CrProf 1 3 1 Entrepreneur 1 1 1 3 ASTRA 1 2 1 Entrepreneur 1 2 2 1 NSA 1 2 2 Entrepreneur 3 2 2 1 ASTD 1 1 1 Entrepreneur 1 3 2 3 CREW 1 3 1 Entrepreneur 1 2 2 3 MSN 1 3 1 Entrepreneur 1 2 1 3 IBI 1 1 1 Entrepreneur 1 1 1 2 Current Role (Entrepreneur or Insider) is calculated using the table on previous slide. © Kahler Leadership Group www.kahlerleadership.com 29
  • 30. Network Strategy: Review Your Current Network Your Size Redundancy Density Constraint Effort Opportunity Accessibility Connected Networks Network A Network B Network C Network D Rate each network High, Medium or Low in each category. Determine how you treat the network: Bridging, Bonding, or ??? • Redundancy – What percent of people belong to other networks on your list? • Density – What percent of people have strong ties together? • Constraint – With what percent of the people do you have strong ties? Determine the nature of opportunities available (discover or generate) • Size (of network), Opportunity (size, type, other criteria), Accessibility © Kahler Leadership Group www.kahlerleadership.com 30
  • 31. Review Your Current Network: Assessing Bridging Opportunity Assessing Opportunities to Make Bridging Connections Redundancy=Low always; High constraint only if you are a go-to person in this network and you have non-redundant networks for making connections. Relationships do not have to be weak– just not both numerous and strong. • Is the network big enough and with low enough density that you can make connections amongst members? Small networks with high density = few bridging opportunities. • Are the members connected to other networks that are not redundant with yours? If most members are in only a few networks, this opportunity is small. • Are you connected to other networks with low redundancy so you can make valuable bridges between your networks? © Kahler Leadership Group www.kahlerleadership.com 31
  • 32. Review Your Current Network: Assessing Bonding Opportunity Assessing Opportunities for Bonding Social Capital Constraint = High always to be a Network Insider; Density is usually high at least for an important core of the group • Is the density or redundancy high enough because members want to be around each other? • Are the members accessible to you? • Are you able and willing to embrace the norms? • Are you willing to build relationships and make an important contribution? • Will you be able to build trust and reputation within and because of this network? © Kahler Leadership Group www.kahlerleadership.com 32
  • 33. Assessing a Network: Example Network Assessment and Strategy This section contains the assessment and strategy using Bobbi’s network. When assessing networks… • We are not evaluating the quality or value of the network or the people. • We are looking at network characteristics. • We are saying, “If I become involved in this network…” • “How would it contribute to my bridging and bonding social capital?” • “What roles and commitments make sense for me here?” © Kahler Leadership Group www.kahlerleadership.com 33
  • 34. Assessing a Network: Example Network Assessment and Strategy ID Network Name Redundancy Density Constraint Role Effort Size Opportunity Accessibility Role/Action 1 WEO 1 1 1 Entrepreneur 1 1 1 1 Eliminate 2 GreshamCh 1 3 1 Entrepreneur 3 3 1 3 Bridging 3 BeavCh 2 2 3 Insider 2 3 2 3 Bonding 4 Cindys 3 3 3 Insider 1 2 1 1 Eliminate 5 Portlandia 1 1 1 Entrepreneur 1 2 1 2 Bridging 6 BAGS 3 3 3 Insider 3 1 1 3 Eliminate 7 HillsboroCh 1 1 1 Entrepreneur 1 2 1 3 Eliminate 8 BNI 1 2 3 Insider 3 3 1 3 Bonding 9 PABA 1 3 1 Entrepreneur 1 3 1 3 Bridging 10 CrProf 1 3 1 Entrepreneur 1 1 1 3 Eliminate 11 ASTRA 1 2 1 Entrepreneur 1 2 2 1 Bridging 12 NSA 1 2 2 Entrepreneur 3 2 2 1 Bridging/Bonding 13 ASTD 1 1 1 Entrepreneur 1 3 2 3 Bridging 14 CREW 1 3 1 Entrepreneur 1 2 2 3 Bridging 15 MSN 1 3 1 Entrepreneur 1 2 1 3 Bridging 16 IBI 1 1 1 Entrepreneur 1 1 1 2 Bridging The table values came from interviews with Bobbi except • Role: applied the rules for Entrepreneur (bridging) and Insider (Bonding). • Action: decided based on assessment and what Bobbi knows about context. © Kahler Leadership Group www.kahlerleadership.com 34
  • 35. Designing Your Network Strategy: Pillars of the Network Strategy Process 1. Define desired opportunities You want more social capital • Bridging social capital • Bonding social capital Ideal 2. Assess your network Network Determine roles of networks • Bridging • Bonding • Networks to eliminate Take Current Action Learn Network Make Plan 4. Follow your plan and learn 3. Decide how to implement Are networks fulfilling expected roles? How to participate in bridging networks? Do you have enough bridging? How to participate in bonding networks? Do you have enough bonding? How to eliminate rejected networks? Are you getting desired opportunities? How to find, explore, add new networks? © Kahler Leadership Group www.kahlerleadership.com 35
  • 36. Designing Your Network Strategy: Managing Bridging Networks Bridging Networks What to add to your plan Managing Redundancy Change participation if redundancy in a network increases too much Reducing Constraint Make only essential and high-impact commitments Bridges to be Made Identify possible bridges you can make and plan how to make them Essential Relationships Identify essential, strategic people:Hubs, Gatekeepers, and Pulsetakers Example from Bobbi’s Network Networks for Bridging Managing Reducing Constraint (if too Bridges I Can Build Important Relationships (hubs, Opportunities Redundancy High) gatekeepers, pulse takers) GreshamCh Reduce to 1 project Between networks Buffy, Pauline Portlandia Add 1 committee Within and between networks PABA No committees Between networks ASTRA Add 1 committee or project Within and between networks ASTD Watch NSA Add 1 committee Within and between networks Larry CREW No committees Between networks MSN No committees Between networks Chuck IBI No committees Within and between networks Eric NSA Watch ASTD Between networks David, Shawna © Kahler Leadership Group www.kahlerleadership.com 36
  • 37. Designing Your Network Strategy: Managing Bonding Networks Bonding Networks What to add to your plan Managing Constraint Make sure you are well-connected with important people, (Increasing Trust) committees, and initiatives. Become a go-to person. Building Redundancy Facilitate connections, meetings, projects, activities, etc. amongst the and Density network to get them to connect with each other more and more. Make sure culture, norms, rules are defined and enforced. Commitments Make commitments to the network that matter, not just to be visible but to invest in the network and to build trust and reputation. Key Relationships Identify essential, strategic people:Hubs, Gatekeepers, and Pulsetakers Example from Bobbi’s Network Networks for Bonding Managing Constraint Building Redundancy and Important Commitments and Important Relationships Opportunities (Building Density (Building Projects Relationships and relationships and making Trust) intra-group connections.) BeavCh Add 1 committee Publish articles, speak Speak, workshops, Plan networking at Leadership training program; Robin, Chuck, Sharon, Chris; BNI leadership role; I’m a conference Member success program; Chapters: Southwest, Downtown hub, gatekeeper Advanced education program NSA Seek leadership role; Facilitate networking ideas David, Shawna © Kahler Leadership Group www.kahlerleadership.com 37
  • 38. Designing Your Network Strategy: Managing Your Exit from Eliminated Networks Eliminated Networks What to add to your plan Why not bridging? What makes this network a poor bridging opportunity? Why not bonding? What makes this network a poor bonding opportunity? Why inadequate opportunity? What makes the opportunities not worth the effort? Key Relationships Maintain key relationships. Example from Bobbi’s Network Networks to Minimize Why? – Not enough Why? – Not enough bonding Why? – Inadequate Important Relationships to Keep or Eliminate from the bridging opportunity opportunity opportunity or accessibility for Strategy effort required Too small; sparse; poor WEO opportunities Cindys Too redundant High, but available elsewhere Low accessibility Too redundant High; I’m a hub and Too small; sparse; low-quality BAGS gatekeeper opportunities Maybe Maybe, but effort is high, Low-quality opportunities; high Susan HillsboroCh inconvenient; relevance? effort (inconvenient) Not relevant Too small; sparse; low-quality CrProf opportunities © Kahler Leadership Group www.kahlerleadership.com 38
  • 39. Designing Your Network Strategy: Finding and Assessing New Networks 1. Find new networks to determine how they may fit in your strategy. 2. Determine whether the network can provide desired opportunities. • Size, Opportunity, Accessibility 3. Determine who the key people are. • Hubs, Gatekeepers, Pulse-takers 4. Learn about the network characteristics: • Redundancy, Density, Constraint 5. Use the assessment tool to track what you learn and add it to your strategy © Kahler Leadership Group www.kahlerleadership.com 39
  • 40. Rick Fowler rick@kahlerleadership.com www.kahlerleadership.com Please connect with us via LinkedIn for updates to the resources
  • 41. APPENDICES © Kahler Leadership Group www.kahlerleadership.com 41
  • 42. Network Basics: We Define a Network by Choosing Basis of Ties Kind of Basis for Relationship What can we learn about this network? Network The Work With whom do you exchange Habitual, mundane routines; resting pulse of the culture Network information in daily routines? The Social With whom do you “check in” Indicator of trust in a culture; enough to withstand stress Network inside and outside of work to but not too demanding find out what’s going on? The Innovation With whom do you collaborate Talk openly about perceptions, ideas, experiments; may Network or kick around new ideas? dismiss keepers of corporate lore as relics The Expert To whom do you turn for Keeps of established critical and tacit knowledge; may Knowledge expertise or advice? clash with innovators. Network The Advice or Whom do you go to for advice With enough trust in the organization, this network can Strategy Network about the future? influence business strategy and careers – focused on the future. The Learning Whom do you work with to Key people are bridges between hubs; between expert Network improve existing processes or and innovation networks; Dormant until change awakens methods? sense of trust. Kleiner, Art, “Karen Stephenson’s Quantum Theory of Trust,” Strategy+Business, 4th Quarter, 2002. © Kahler Leadership Group www.kahlerleadership.com 42
  • 43. Curiosity: Are LinkedIn and Facebook Really Social Networks? How do LinkedIn and Facebook fit with our understanding of social networks? • They are tools that support network activity and store network data. • They allow the creation of nodes (invitation to create a profile on Facebook?) • They facilitate creation of links between nodes (invitation to link?) • They facilitate communication and other network activity. What’s the basis for a connection on LinkedIn or Facebook? What’s the difference between a link and a relationship? How does a social networking site change your networking activities? What implications are there to your networks? © Kahler Leadership Group www.kahlerleadership.com 43
  • 44. Network Analysis Experts and Blogs Verna Allee - http://valuenetworks.com/ Patti Anklam - http://www.pattianklam.com Steve Borgatti - http://www.steveborgatti.com/, http://www.analytictech.com/ Ron Burt - http://faculty.chicagobooth.edu/ronald.burt Rob Cross - http://www.robcross.org/ Bruce Hoppe - http://www.connectiveassociates.com/ David Krackhardt - http://www.andrew.cmu.edu/user/krack/krackplot.shtml Valdis Krebs - http://www.orgnet.com/ Nan Lin - http://fds.duke.edu/db/aas/Sociology/faculty/nanlin/ Karen Stephenson - http://www.netform.com/ Steve Waddell - http://networkingaction.net/ © Kahler Leadership Group www.kahlerleadership.com 44
  • 45. Social Networks Reading Lists Leadership Networks Bibliography http://leadernetwork.pbworks.com/ Annotated Bibliography of Social Network Analysis http://connectedness.blogspot.com/2005/05/annotated-bibliography-of- social.html © Kahler Leadership Group www.kahlerleadership.com 45
  • 46. Social Networks Resources International Network for Social Network Analysis - http://www.insna.org/ The Journal of Social Structure (JoSS) - http://www.cmu.edu/joss/ Managerial Network Analysis - http://www.socialnetworkanalysis.com/ Organizational Network Analysis Surveys - http://onasurveys.com/ Organizational Network Analysis Yahoo Group - http://finance.groups.yahoo.com/group/ona-prac/ Organizational Network Analysis Wiki - http://ona-prac.wikispaces.com/ Open Value Networks Community - http://www.openvaluenetworks.com/ Value Networks - http://valuenetworks.com/ © Kahler Leadership Group www.kahlerleadership.com 46
  • 47. Bibliography Brass, Daniel and David Krackhardt, “Social Capital for 21st Century Leaders,” In J.G. Hunt and R.L. Phillips (eds.) Out-of-box Leadership Challenges for the 21st Century Army, 179-194. Burt, R. (2004). Structural holes and good ideas. American Journal of Sociology. 110(2), 349-399. Burt, R. (2005). Brokerage and Closure. London: Oxford University press. Burt, R. and Ronchi, D. (2007). Teaching Executives to See Social Capital: Results from a Field Experiment. Social Science Research, 36(3), 1156-1183. Casciaro, Tiziana and Miguel Sousa Lobo, “Competent Jerks, Lovable Fools, and the Formation of Social Networks,” Harvard Business Review, June 2005, pp. 92-99. Cialdini, Robert. Influence: Science and Practice. Boston, MA : Allyn and Bacon, 2001. Cross, Rob, Nitin Nohria & Andrew Parker, “Six Myths About Informal Networks — and How To Overcome Them,” MIT Sloan Management Review, Spring 2002, Vol. 43, No. 3, pp.66-75. © Kahler Leadership Group www.kahlerleadership.com 47
  • 48. Bibliography (cont’d) Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). A bird’s-eye view: Using social network analysis to improve knowledge creation and sharing. IBM Institute for Knowledge-Based Organizations. Retrieved August 22, 2008, from http://www.ibm.com. Cross, Rob, Stephen P Borgatti, Andrew Parker. (2002). Making invisible work visible: Using social network analysis to support strategic collaboration. California Management Review, 44(2), 25-46. Retrieved August 22, 2008, from ABI/INFORM Complete database. (Document ID: 110636653). Granovetter, Mark S., “The Strength of Weak Ties,” American Journal of Sociology, Volume 78, Issue 6 (May, 1973), 1360-1380. Hanneman, Robert A. and Mark Riddle. (2005). Introduction to Social Network Methods. Retrieved March 20, 2008, from the University of California, Riverside Web site: http://faculty.ucr.edu/~hanneman/ [free online manual for social network analysis] Hoppe, Bruce and Claire Reinelt, “Social Network Analysis and the Evaluation of Leadership Networks,” Draft submission to Leadership Quarterly, January 19, 2009. © Kahler Leadership Group www.kahlerleadership.com 48
  • 49. Bibliography (cont’d) Kleiner, Art, “Karen Stephenson’s Quantum Theory of Trust,” Strategy+Business, 4th Quarter, 2002. Katz, Nancy, David Lazer. Building effective intra-organizational networks: The role of teams. Working Paper. Center for Public Leadership. Retrieved August 22, 2008, from hks.harvard.edu. Krackhardt, David. (2006). Sample network questionnaire 2. Retrieved August 22, 2008, from http://www.andrew.cmu.edu. Krackhardt, D. and Hanson, J. (1993). Informal Networks: The Company Behind the Chart. Harvard Business Review. 71(4): 104-111. Krebs, V. and Holley, J. (2002). Building Smart Communities through Network Weaving. Retrieved April 30, 2007 from Orgnet.com: http://www.orgnet.com/BuildingNetworks.pdf Pfeffer, Jeffrey. Managing with Power: Politics and Influence in Organizations. Boston, MA: Harvard Business School Press. 1992. © Kahler Leadership Group www.kahlerleadership.com 49
  • 50. Rick Fowler rick@kahlerleadership.com www.kahlerleadership.com Please connect with us via LinkedIn for updates to the resources