Victoria Online launched 2003. The site is currently undertaking a rebranding exercise with a new name and redesign to vic.gov.au.
This has been done to maximise discoverability and recognition, improve usability and loyalty, incorporate the latest web technologies and present Victorian Government information and services in a way that visitors to the site prefer.
The site is schedule to launch in January 2013.
2. PROJECT BACKGROUND
• Victoria Online launched 2003
• Name, rebrand and redesign vic.gov.au
to maximise discoverability and recognition
• Improve usability, loyalty
• Incorporate latest web technologies
• Present vic gov information and services
in a way that end users prefer
• Launching January 2013
4. MOBILE TRAFFIC
Access to vic.gov.au from mobile devices
(VIEWS PER MILLION)
1.5
1.125
0.75
0.375
0
2010 2nd Qtr 2010 4th Qtr 2011 2nd Qtr 2011 4th Qtr
5. MOBILE TRAFFIC
Access to mobile site m.vic.gov.au from mobile devices
(VIEWS PER HUNDRED THOUSAND)
400
300
200
100
0
2012 1st Qtr 2012 2nd Qtr 2012 3rd Qtr 2012 4th Qtr
12. “
Responsive design should be
[an] approach that delivers
elegant visual experiences
regardless of display size and
the limitations or capabilities
of the device.
-—JEFFREY ZELDMAN
18. LESSONS LEARNT
• Realistic project scheduling
• Allow plenty of time for testing
(different browsers and platforms)
• Regular communication between stakeholders
19. “
The web’s moved beyond the
desktop, and it’s not looking
back. The number of devices
we’re designing for is growing
just as quickly as mobile
traffic. —ETHAN MARCOTTE