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COOKING WITH ANALYTICS
   A Recipe on How to Track What Matters on Your Blog
HELLO!
THE BROTH
Tracking Code
• Take your time to placing the analytics
  code... No one wants “Soup OK”
   • Follow analytic provider's instructions on
     implementing tracking
• Code is the basis for all of analytics
• Have Clear & Defined Goals
   • Allows for customized tracking
   • Provides metics to base success of site
      - Goal Examples
         - Qualitative Goal: At least 6 user
           comments per post
         - Quantitative Goal: Generate 200
           links to site over 6 months
12 CUPS BROTH




This is your secret ingredient
WHATS IN THE POT
•   2 1/2 Cups of Visitors
    • Number of times an individual interacted with your web site.
•   1 Cup PageViews
    • Number of pages visit equal to the number of visits
•   1/2 Teaspoon of Pages per Visit
    • Average number of pages consumed per visit
•   1 teaspoon Avg Time on Site
    • Time a user spends on a website
•   3 Cups Unique Visits
    • Counting each visitor only once in a time frame
NOT TO MUCH SALT
• 1 1/2 tablespoon Bounce Rate
     • Percent of visitors who enter site & immediately leave
• 1/3 Cup Social Visitors
     • Visitors resulting from Facebook, Twitter or any custom
       tracked social network
DOES IT TASTE GOOD?
•   Keyword Dimension
    • Gives you a sense relevancy
    • Pulls out what works on your site
    • Free SEO tool
DEMO TIME
ANALYTIC RESOURCES
•   Google Analytics Code Installation: http://goo.gl/Q5s3U

•   Google Analytics Setup Checklist: http://goo.gl/SVEfC

•   Installing Google Analytics in Wordpress: http://goo.gl/zXZIF

•   Installing Google Analytics in Blogger: http://goo.gl/D7Avp

•   Occam’s Razor “Blog Goals”: http://goo.gl/0Hkwh
GRANDMA’S CHICKEN SOUP
Ingredients


1    2 1/2 cups wide egg noodles
2    1 teaspoon vegetable oil
3    12 cups chicken broth
4    1 1/2 tablespoons salt
5    1 teaspoon poultry seasoning
6    1 cup chopped celery
7    1 cup chopped onion
8    1/3 cup cornstarch
9    1/4 cup water
10   3 cups diced, cooked chicken meat

Directions
1.   Bring a large pot of lightly salted water to a boil. Add egg noodles and oil, and boil for 8
     minutes, or until tender. Drain, and rinse under cool running water.
2.   In a large saucepan or Dutch oven, combine broth, salt, and poultry seasoning. Bring to
     a boil. Stir in celery and onion. Reduce heat, cover, and simmer 15 minutes.
3.   In a small bowl, mix cornstarch and water together until cornstarch is completely
     dissolved. Gradually add to soup, stirring constantly. Stir in noodles and chicken, and
     heat through.


http://goo.gl/REskE
FIND ME HERE

@egranning                     @socialmichigan
linkedin.com/in/erikgranning   facebook.com/socialmichigan
www.erikgranning.com           www.socialmichigan.com

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Cooking with Analytics

  • 1. COOKING WITH ANALYTICS A Recipe on How to Track What Matters on Your Blog
  • 3. THE BROTH Tracking Code • Take your time to placing the analytics code... No one wants “Soup OK” • Follow analytic provider's instructions on implementing tracking • Code is the basis for all of analytics • Have Clear & Defined Goals • Allows for customized tracking • Provides metics to base success of site - Goal Examples - Qualitative Goal: At least 6 user comments per post - Quantitative Goal: Generate 200 links to site over 6 months
  • 4. 12 CUPS BROTH This is your secret ingredient
  • 5. WHATS IN THE POT • 2 1/2 Cups of Visitors • Number of times an individual interacted with your web site. • 1 Cup PageViews • Number of pages visit equal to the number of visits • 1/2 Teaspoon of Pages per Visit • Average number of pages consumed per visit • 1 teaspoon Avg Time on Site • Time a user spends on a website • 3 Cups Unique Visits • Counting each visitor only once in a time frame
  • 6. NOT TO MUCH SALT • 1 1/2 tablespoon Bounce Rate • Percent of visitors who enter site & immediately leave • 1/3 Cup Social Visitors • Visitors resulting from Facebook, Twitter or any custom tracked social network
  • 7. DOES IT TASTE GOOD? • Keyword Dimension • Gives you a sense relevancy • Pulls out what works on your site • Free SEO tool
  • 9. ANALYTIC RESOURCES • Google Analytics Code Installation: http://goo.gl/Q5s3U • Google Analytics Setup Checklist: http://goo.gl/SVEfC • Installing Google Analytics in Wordpress: http://goo.gl/zXZIF • Installing Google Analytics in Blogger: http://goo.gl/D7Avp • Occam’s Razor “Blog Goals”: http://goo.gl/0Hkwh
  • 10. GRANDMA’S CHICKEN SOUP Ingredients 1 2 1/2 cups wide egg noodles 2 1 teaspoon vegetable oil 3 12 cups chicken broth 4 1 1/2 tablespoons salt 5 1 teaspoon poultry seasoning 6 1 cup chopped celery 7 1 cup chopped onion 8 1/3 cup cornstarch 9 1/4 cup water 10 3 cups diced, cooked chicken meat Directions 1. Bring a large pot of lightly salted water to a boil. Add egg noodles and oil, and boil for 8 minutes, or until tender. Drain, and rinse under cool running water. 2. In a large saucepan or Dutch oven, combine broth, salt, and poultry seasoning. Bring to a boil. Stir in celery and onion. Reduce heat, cover, and simmer 15 minutes. 3. In a small bowl, mix cornstarch and water together until cornstarch is completely dissolved. Gradually add to soup, stirring constantly. Stir in noodles and chicken, and heat through. http://goo.gl/REskE
  • 11. FIND ME HERE @egranning @socialmichigan linkedin.com/in/erikgranning facebook.com/socialmichigan www.erikgranning.com www.socialmichigan.com