1.
HL7S&S eHealth & HL7 Education Partners
©2013 HL7S&S & C2C & HL7 International
Implementing Social Media in Healthcare
An Advanced Hands-On Implementation Workshop
presented by
Klaus Veil
University of Western Sydney, Australia
Vice-President - Australasian College of Health Informatics
Co-Chair - Standards Australia IT-014-06
Principal - eHealth Web Services, Sydney

2.
Social Media Implementation Workshop 2HL7S&S
Social Media Implementation Workshop: Activities
In this Workshop, we will:
 Explore the importance of personal communications in healthcare
 Explore the evolution and role of Social Media
 Overview the main social media channels: Twitter, Facebook,
LinkedIn, Google+, Pinterest, Tumblr, MySpace, etc
 Explore the role of Instagram, Ning, Picasa, StatusNet,
DeviantART, LiveJournal, orcut, etc
 Overview the communications function and reach of each of
these social media channels in healthcare
 Learn how to use which social media channel for which purpose
 Learn to integrate social media into traditional communications
 Overview the public relations and medico-legal risks
 Discuss if social media is 'a passing fad' or 'here to stay'
 Create a social media presence based on your input

3.
HL7 2.7 Certification Exam Preparation Boot Camp 3HL7S&S
Workshop Outcomes and Competencies Gained
On completion of the Workshop, you will be able to:
 Understand the relevance of traditional and social media
communications in healthcare
 Know the role, characteristics and function of the main social
media channels
 Know which social media channels to use
 Integrate social media into your organisation's print, radio/TV,
web, e-mail, etc communications
 Indentify PR and medico-legal risks of using social media in your
organisation
 Create a social media plan and build a social media presence for
your organisation

4.
HL7 2.7 Certification Exam Preparation Boot Camp 4HL7S&S
What this Workshop is not planning to cover...
 Living a "Digital Life" ...
 The Advantages & Disadvantages of "Unplugging" ...
 Journalism 101 ...
 Social Media and Minors - although ~5% of users are under-age ...
 "Cyber-Bullying" - although your organisation should have a policy ...
 Web Site Design - although Social Media is fundamentally changing the
purpose and therefore the design of web sites ...
 SEO ("Search Engine Optimisation")
- although Social Media has very strong
effect on Search Engines ...
 Why it looks like everyone is online ...

5.
HL7 2.7 Certification Exam Preparation Boot Camp 5HL7S&S 5
Workshop Materials
 The following will be provided to each Workshop participant:
- Paper handouts in MS Power-Point note-taking format
- Resources & URLs list
- Online Resources & URLs page:
www.eHealthTraining.com.au/Resources-3
 Also (on Resources & URLs page):
- Links to set-up Social Media sites
- Links to Social Media statistics
- Links to Social Media management systems

6.
HL7 2.7 Certification Exam Preparation Boot Camp 6HL7S&S 6
Contact us:
Klaus.Veil@eHealthTraining.com.au
Thank you!
More Information here: www.eHealthTraining.com.au/Resources-3

7.
HL7 2.7 Certification Exam Preparation Boot Camp 6HL7S&S 6
Contact us:
Klaus.Veil@eHealthTraining.com.au
Thank you!
More Information here: www.eHealthTraining.com.au/Resources-3