Alan Soria - eCommerce Day Africa Blended [Professional] Experience 2023
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Alan Soria - eCommerce Day Africa Blended [Professional] Experience 2023
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Alan Soria - eCommerce Day Africa Blended [Professional] Experience 2023
- 1. Alan Soria CEO We Are Linkedin /alan-soria/ Speaker’s Photo
- 2. Actions to improve your Sales Funnel
- 3. Do the Math
- 5. Full Funnel Optic Top of the Funnel Etapa de Conocimiento: El cliente potencial descubre una necesidad. Se crea contenido general en torno a la marca Middle of the Funnel Etapa de Consideración: El cliente potencial ha descubierto qué es lo que va a solucionar sus necesidades, y está buscando cuál es la mejor opción. Se trabaja en contenido especializado. Bottom of the Funnel Etapa de Compra: El cliente potencial está interesado en nosotros. Se crean incentivos para concretar la compra Branding Campañas con objetivo de alcance, cobertura y frecuencia Performance Campañas con objetivo de Visitas o Página Vista de Producto. Audiencias amplias (Prospecting) Campañas con objetivo de Compra. Audiencias personalizadas con Visitantes y Compradores (Remarketing)
- 11. Reduces Friction
- 13. Learn Testing