1. Nimish Hadole
CEO, Agency Africa
https://www.linkedin.com/in/nimishhadole/
Speaker’s Photo

2. DIGITAL COMMERCE PILLARS IV: MARKETING & COMMERCIAL
Tips to attract and improve your ecommerce clients: Keys to SEO,
SEM, Advertising Strategies and Social Network management.

3. Agency Africa
Agency Africa is an Ecommerce Digital Marketing Agency based in Nairobi
More on us here: https://www.agencyafrica.com/

4. • Ecommerce Entity
B2C Aggregators
Large B2C Retailers
Medium to Small B2C Retailers
B2B Retailers
W2B Distributors
• Stage of Product Lifecycle & Objectives – app
downloads, sales, AOV etc
• Target Market
• Ambition vs. Budgetary Constraints
Digital Advertising, SEO & ATL Advertising
Mostly Digital Advertising, SEO & BTL Advertising
Advertising Mix Strategy

5. SEO
Google continues to dominate search

6. SEO
SEO is the most defining factor in the success of small to medium B2B & B2C ecommerce players

7. SEO
Dynamically shifting – broad core updates every few months. August Broad Core Update. Another
one called the Helpful Content Update, which is happening currently as we speak.
SEO is not a wand-waving magic trick
SEO is increasingly complex to achieve favourable results & even more complex to retain a
favourable position – especially on top of first page
SEO is a precise science and art
SEO is exceptionally good at bringing ready customers – those who are ‘seeking you out’
SEO is relatively cheaper than paid advertising

8. SEM & Social
1. Google Shopping Ads/ PerfMax Ads & Facebook/Instagram Ecommerce Ads – ads showing
products that are relevant to you
When it comes to marketing for Ecommerce, it is not just about the usual ad creatives, targeting, spend and
campaign optimization
2. Managing Google Merchant and Facebook Commerce Manager