Diapositivas presentadas por Nicolas Manoiloff, Country Manager Cisneros Facebook Paraguay, en el eCommerce Day Asunción 2017 realizado el 16 de Junio en Carmelitas Center, Asunción, Paraguay.

1. SHOPPER EXPERIENCE &
ECOMMERCE INNOVATION

2. Macro
Trends
Retailer
Power
Market
Disruption
Consumer
Behavior
La Tormenta Perfecta!!

3. 1950 1960 2000 2010
Radio
Television
Digital
Mobile
Source: Nielsen Sep 2013, eMarketer Sep 2014
20152013
Consumer shift to mobile
Print
Mobile no es una
tecnologìa, es una
conducta de consumo

4. Drive discovery and action from real people and
measure real results in an omni-channel world
Shopper Marketing E commerce

5. Business Model
Customer
Marketing
Competitive
Landscape
Organization
5 keys to developing digital roadmap
1 ORGANIZATION:
• Do you have a centralized ecommerce team?
• How do ecommerce and marketing teams work together?
3 CUSTOMER:
• Do you collect data on customer loyalty?
• How is customer data collected & consolidated across digital platforms?
• How do you use data to create a single view of the customer?
• How does partner calculate LTV? What are customer acquisition costs?
5 MARKETING:
• How will brand & product content be managed across platforms?
• What is your IP/content management strategy ?
• How does media mix change for ecommerce?
• How will you measure success?
2 BUSINESS MODEL:
• Which categories and markets are you focused on?
• Which product lines/SKUs are you emphasizing?
• Which transaction types are you considering?
4 COMPETITION
• What percent of category sales are online today?
• What percent of each brand’s sales are online today?
• Are there new startups and/or business models gaining traction?

6. ALGUNOS CAMBIOS / TENDENCIAS GLOBALES Y LOCALES
PARA LA TORMENTA DE LA SEGUNDA MITAD DEL AÑO

17. MUCHAS GRACIAS!
nicolas@cisnerosinteractive.com