Sebastián Herrera - eCommerce Day Africa Blended [Professional] Experience 2023

eCommerce Institute
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Sebastián Herrera - eCommerce Day Africa Blended [Professional] Experience 2023
Sebastian Herrera
Director, Price2b.com
https://www.linkedin.com/in/sebastianherrera/
Speaker’s Photo
Key Concepts
• CROSSBORDER 101
• INTERNATIONAL TRADE
• INTERNATIONAL LOGISTICS
CROSS-BORDER
ECOMMERCE 101
1. CROSSBORDERECOMMERCE101
1- FINAL PRODUCTPRICE
- INCLUDINGLOGISTICSCOSTANDDUTIES/TAXES
2- TRANSITTIME
- THEAMOUNTOFTIMEITTAKESTOGETHOME
3- SELLER ONLINE PRESTIGE
-NUMBEROFPOSITIVEREVIEWS FROMPREVIOUSBUYERS
PURCHASEDECISIONPROCESS INECOMMERCE
1. CROSSBORDERECOMMERCE101
• TRANSITTIME:
• SIMILARTRANSITTIMESIN SERVICE.DOMESTICANDINTERNATIONALEXPRESSMAIL(24HS-96HS)
PRICE(ARBITRATION):
• DIFFERENTPRICESIN THEWORLD FORTHESAMEOR SIMILARTYPEOF PRODUCTS
= OPPORTUNITYGLOBAL SELLERS / THREAT FOR LOCAL SELLERS
PRODUCTSCOMPETE IN TRANSITTIME ANDPRICE WITHSIMILARPRODUCTSLOCATED AROUNDTHEWORLD
ESTIMATE THE DELIVERED FINAL PRICE ANDSELL TO FINAL CONSUMERS
0USD
11USD 18.69 USD
3USD 14USD
MARKET:GLOBAL SUPPLY
CONSUMERSACCESSTOLOCAL ANDGLOBAL PRODUCTS
MANUFACTURERS MARKETPLACES SERVICES
GLOBAL
LOCAL
GLOBAL
COMPRADOR
• INTHEWEST,MARKETPLACESAREDRIVING CBT'SSALES:AMAZON&EBAYARETHETWOMOSTPOPULARMARKETPLACESINTHEUNITEDSTATESANDEUROPE
• CROSS-BORDERELECTRONICCOMMERCE SALESCURRENTLYACCOUNT25%OF AMAZON'SSALESVOLUME
• ASIA-PACIFIC,LEADEDBYCHINA,ISBECOMINGTHEWORLD'S LARGESTCBTREGION FORBOTHIMPORT ANDEXPORT
CROSSBORDER:PRESENTSITUATION
IT ISA MARKET THATWASEXPECTEDTOREACH A TRILLIONDOLLARSIN 2022/2023
MEANWHILE IN AFRICA
• JUMIAhttps://jumia-global.com/ANNOUNCES THELAUNCHOFTHEGLOBALVENDORS PROGRAM
• PROVIDES THEPOSSIBILITYFORGLOBALSELLERSLOCATEDATCHINA,INDIA,SPAIN,TURKEY,UNITEDARABEMIRATESTOSELLTOMORE THAN 1.3 BILLION
USERSIN THEREGION
INTERNATIONAL TRADE
BUSINESS MODELS
COMMERCIAL INCOME
• REGARDINGINCOMEGENERATIONFORINTERNATIONALTRADE:
• SALEPRICEIS HIGHERWHENSOLDTOFINALCONSUMERS
• THEMORE RESPONSIBILITYTHESELLERASSUMESIN THETRADEPROCESS,THEGREATERINCOME PERUNITSOLDWILLOBTAIN
COMPANIESMUST LEARN TOSELL DIRECTLY TO CONSUMERSWORLDWIDE
MANUFACTURING LOGISTICS MARKETING
INTERNATIONALTRADE
THERETAILPRICEOF A PRODUCTISTHE SUM OF EFFORTS:
PROFIT
+ + +
DDP: $18
FOB:3$
FOB:3$
FOB/
FCA
DDP
DAT
CIF
EXW
FOB/FCA
17%
CIF
37%
DAT
42%
CIF:7$ DAT:8$ DDP:8$
DDP
42%
$14
$16
$18
LOCAL
AVERAGE
PRICE
$18
1/2- B2B
EFFORTS MADE DEFINE% OF PRICE RECEIVED BY EACH PARTY
MANUFACTURING LOGISTICS MARKETING
4- MARKETPLACES
5-YOUR WEBSITE
3- CONVENIENCE
STORES
$18
INCOME GENERATION -INTERNATIONALTRADE:
SELLER / DISTRIBUTORON A FAIRTRADEROLE PLAY
1- HEADQUARTERS IN FRANCE
2- OPERATES CONVENIENCE STORES INFRANCE, UKAND NORDIC COUNTRIES
3- OPERATE ONLINE THROUGHOUT EUROPE.
TRADITIONALINTERNATIONAL TRADE
SELLERS: 4 SALES MODELS
EFFORTS MADE DEFINE%PRICERECEIVEDBY PARTIES
MANUFACTURING LOGISTICS MARKETING
TARGET: LARGE QUANTITIES B2B BUYERS
FOR BUYERS WITH RESOLVED LOGISTICS AND MARKETING
B2BFOB/ CIF
OBJECTIVE: TO FACILITATE THE PHYSICALDISTRIBUTION TO CONVENIENCE STORES
FOR BUYERS WITH LAST MILERESOLVED MARKETING
B2BWITH DELIVERYIN
CONVENIENCESTORES
OBJECTIVE: UNIT SALES TO FINAL CONSUMERS IN THE WORLD
SELLER:YOU MUST HAVE YOUR OWN LOGISTIC AND COMMERCIALCAPACITY
B2CMARKETPLACES
B2CWEBSITE
THE OBJECTIVE IS TO COMPLEMENTYOUR COUNTERPART TOPLACE MOREPRODUCTS IN EACH MARKET
MANUFACTURERS:INCOMESBASED ON TRADE
SELLING DIRECTDOES NOT ATTEMPTAGAINSTTHEDISTRIBUTIONCHAIN
MANUFACTURERS CHANNEL INCOME
B2B
STORES
B2C
FOB:3$
FOB/FCA
17%
$14
$16.5
$18.69
LOCAL
AVERAGE
PRICE.
$18.69
$18.69
DDP
75%
TRADEBALANCE GENERATION
COMPANIESMUST LEARN TOSELL TO CONSUMERSOF THE WORLD
MANUFACTURING LOGISTICS MARKETING
B2B
STORES
B2C
FOB:3$
$14
$16
$18
LOCAL
AVERAGE
PRICE
$18
$18
DDP
75%
FOB:3$
FOB:3$ $14 DDP
75%
$14 DDP
75%
$18
$18
MANUFACTURING LOGISTICS MARKETING
EMPLOYMENTGENERATION
WHEN COMPANIESSELL TOCONSUMERSAROUNDTHE WORLD
+ +
DDP: $18.69
FOB:3$
=
- JOBS AIR / MARINE CARGO
COMPANY
- CUSTOMS CLEARERS
- FREIGHT AND TRANSPORTATION
- POSTAL COMPANY JOBS
(TRUCKERS, CLASSIFIER,
CUSTOMS, ETC)
- EMPLOYMENT AT
WAREHOUSING COMPANIES
(PICKING, PACKING)
- ADVERTISING AGENCIES
- GRAPHIC DESIGN
- PROGRAMMING
- TRANSLATION
- VIDEO AND PHOTOS EDITING
- CUSTOMER SERVICE
- AMONG OTHERS
- INDUSTRIAL JOBS
- EMPLOYMENT ON EXTERNAL
SUPPLIERS OF RAW MATERIALS
- EMPLOYMENT ON PACKAGING
SUPPLIERS
- MANUFACTURING JOBS IN
GENERAL
- B2B SELLERS
TRADEBALANCE SURGESINTO POSITIVETERRITORY
WHEN GLOBAL COMMERCE'SFUTUREHINGES ONCOLLECTIVE CONTRIBUTIONS
Goods exports combined with service
exports contribute to thetotal export value
of a country
INTERNATIONAL TRADE
LOGISTICS
LOGISTICS SYSTEMS
MAINOBJECTIVESOF ALOGISTICSSYSTEM:
MACROVARIABLESOF THELOGISTICSSYSTEM
• INTERMSOFLOGISTICSCOSTS:
• HIGHERSPEEDINTRANSITTIME =THEHIGHERTHEPRICE
• THEMORETRACEABILITYOFPACKAGES(TRACKINGINFORMATION),THEHIGHERTHEPRICE
• ATTHELEVELOFREVENUEGENERATIONININTERNATIONALTRADE:
• THEMORE INCOTERMS THESELLERCOVERS,THEGREATERINCOME PERUNITSOLDWILLGET
• TAKEPRODUCTSFROMTHEOFFERTOTHEDEMAND:
• FROMPRODUCERSANDMANUFACTURINGFACILITIESTOCONSUMERSAROUNDTHEWORLD
• FACILITATEGLOBALTRADE:
• THROUGHTHECREATIONOF LOGISTICSPROPOSALSFORTHETRANSPORTATIONANDDELIVERYOF GOODS (2DAYSDELIVERY,4 DAYSDELIVERY,20DAYS
DELIVERY)
HOW EXPORT/ IMPORT WORKSBY USING THE GENERAL REGIME
TRADITIONALTRANSIT TIME 15 DAYSUP TO90 DAYS
½ B2B LOGISTICS SYSTEMS (FOB / CIF)
FOB/ CIF B2B LOGISTICS SYSTEMS
CHARACTERISTICS OF AN EXPORT / IMPORT BY GENERAL REGIME
• TWO / + COMPANIES INVOLVED = ONE IN ORIGIN AND THE OTHER IN DESTINATION WITH CUSTOMS REGISTRATION
(IMPORTER / EXPORTER NUMBER)
AT THE LOGISTICS LEVEL
• SEVERAL LOGISTICS ACTORS INVOLVED
• TRANSIT TIME= 15 DAYS (AIR) UP TO 90 DAYS BY MARITIME OPERATIONS
• STORAGE CHARGES = DISPLAYED IN DIFFERENT TRANSIT STAGES
• TRACKING INFORMATION OF GOODS = PRECARIOUS
• DUTIES AND TAXES = PAYS BASED ON HARMONIZED TARIFF CODE %
• TARIFF & NON-TARIFF BARRIERS: PROHIBITIONS AND INTERVENTIONS WILL APPLY
• TRANSPORTATION SYSTEM: AIR, SEA, LAND
• FREE TRADE AGREEMENTS
HOW CROSSBORDERCOMMERCE WORKS INLOGISTICS (COURIER/ UPU)
3-4-5 LOGISTICS SYSTEMS: ECOMMERCEB2B / B2C
BUYER COUNTRYB
SELLER COUNTRYA
CUSTOMS
CARRIER
FCA:1000$
INTERNATIONAL COURIER TRANSIT TIME:24 HS - 96 HS
COURIER CHINA- EUROPE:48 HS /CHINA - US: 24HS - 48 HS
DUTIES:25% DDP:1250$
FCA/FOB DDP
DAT
CIP
CIF
FCA
EXW
CUSTOMS
CROSSBORDER ECOMMERCE: B2C
CHARACTERISTICSOF CROSS-BORDER ECOMMERCE
• NATURALORLEGALPERSONS=DONOT NEEDTOHAVEACUSTOMSREGISTRATION(IMPORTER/EXPORTERNUMBER)
• ASACONSEQUENCE:ALLOWSTOSELLTOTHEENDCONSUMERSWORLDWIDE
ATTHECUSTOMS/LOGISTICSLEVEL
• ASINGLEACTORMANAGESALLTHELOGISTICS
• TRANSITTIME=24HSTO72HS.(COURIER)OR 10-30DAYSTHESLOWEST(UPU)
• STORAGECHARGES=NOT DISPLAYED
• TRACKINGINFORMATION =ATALLTIMES(COURIER) /WITH/WITHOUTTRACKING(UPU)
• DUTIESANDTAXES:PAYS BASED ON HARMONIZED TARIFF CODE %
• TARIFF&NON-TARIFF BARRIERS:PROHIBITIONSANDINTERVENTIONS WILLAPPLY
• TRANSPORTATIONSYSTEM:AIR
• DE MINIMISVALUE=FINALCONSUMERSDONT PAYDUTIESANDTAXESBELOWANAMOUNT(800)
CONCLUSIONS
ECOMMERCECROSSBORDER BENEFITS
BENEFITSDISPLAYEDBY A MULTICHANNELSELLING STRATEGY
• COMMERCIALPENETRATION:MORE QUANTITYOF COMMERCIAL/LOGISTICALSTRATEGIESTOSELLYOURPRODUCTSWORLDWIDE.
• WORKING CAPITAL:LESSREQUIREMENT,WHATHASALREADYBEENSOLDISPRODUCED ORBOUGHT
• SALEPRICE:ISHIGHER,ALLOWSRECEIVINGMORE REVENUEPERUNITSOLD.
• LONG TAIL:PROVIDING GREATERQUANTITYOF SALES.
• COUNTRY BRAND:GLOBALCONSUMERSBUYFROMLOCALCOMPANIESDIRECTLYVSTHECURRENTMODEL WHERETHEYBUYFROMFOREIGN
WHOLESALERS.
FUTURE
• GOODS EXPORTS+SERVICEEXPORTS=THEKEYTOENHANCEDINCOME, IMPROVEDTRADEBALANCES,ANDJOBGROWTHIN FORWARD-THINKING
NATIONS
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Sebastián Herrera - eCommerce Day Africa Blended [Professional] Experience 2023

  • 3. Key Concepts • CROSSBORDER 101 • INTERNATIONAL TRADE • INTERNATIONAL LOGISTICS
  • 5. 1. CROSSBORDERECOMMERCE101 1- FINAL PRODUCTPRICE - INCLUDINGLOGISTICSCOSTANDDUTIES/TAXES 2- TRANSITTIME - THEAMOUNTOFTIMEITTAKESTOGETHOME 3- SELLER ONLINE PRESTIGE -NUMBEROFPOSITIVEREVIEWS FROMPREVIOUSBUYERS PURCHASEDECISIONPROCESS INECOMMERCE
  • 6. 1. CROSSBORDERECOMMERCE101 • TRANSITTIME: • SIMILARTRANSITTIMESIN SERVICE.DOMESTICANDINTERNATIONALEXPRESSMAIL(24HS-96HS) PRICE(ARBITRATION): • DIFFERENTPRICESIN THEWORLD FORTHESAMEOR SIMILARTYPEOF PRODUCTS = OPPORTUNITYGLOBAL SELLERS / THREAT FOR LOCAL SELLERS PRODUCTSCOMPETE IN TRANSITTIME ANDPRICE WITHSIMILARPRODUCTSLOCATED AROUNDTHEWORLD ESTIMATE THE DELIVERED FINAL PRICE ANDSELL TO FINAL CONSUMERS 0USD 11USD 18.69 USD 3USD 14USD
  • 7. MARKET:GLOBAL SUPPLY CONSUMERSACCESSTOLOCAL ANDGLOBAL PRODUCTS MANUFACTURERS MARKETPLACES SERVICES GLOBAL LOCAL GLOBAL COMPRADOR
  • 8. • INTHEWEST,MARKETPLACESAREDRIVING CBT'SSALES:AMAZON&EBAYARETHETWOMOSTPOPULARMARKETPLACESINTHEUNITEDSTATESANDEUROPE • CROSS-BORDERELECTRONICCOMMERCE SALESCURRENTLYACCOUNT25%OF AMAZON'SSALESVOLUME • ASIA-PACIFIC,LEADEDBYCHINA,ISBECOMINGTHEWORLD'S LARGESTCBTREGION FORBOTHIMPORT ANDEXPORT CROSSBORDER:PRESENTSITUATION IT ISA MARKET THATWASEXPECTEDTOREACH A TRILLIONDOLLARSIN 2022/2023 MEANWHILE IN AFRICA • JUMIAhttps://jumia-global.com/ANNOUNCES THELAUNCHOFTHEGLOBALVENDORS PROGRAM • PROVIDES THEPOSSIBILITYFORGLOBALSELLERSLOCATEDATCHINA,INDIA,SPAIN,TURKEY,UNITEDARABEMIRATESTOSELLTOMORE THAN 1.3 BILLION USERSIN THEREGION
  • 10. COMMERCIAL INCOME • REGARDINGINCOMEGENERATIONFORINTERNATIONALTRADE: • SALEPRICEIS HIGHERWHENSOLDTOFINALCONSUMERS • THEMORE RESPONSIBILITYTHESELLERASSUMESIN THETRADEPROCESS,THEGREATERINCOME PERUNITSOLDWILLOBTAIN COMPANIESMUST LEARN TOSELL DIRECTLY TO CONSUMERSWORLDWIDE MANUFACTURING LOGISTICS MARKETING INTERNATIONALTRADE THERETAILPRICEOF A PRODUCTISTHE SUM OF EFFORTS: PROFIT + + + DDP: $18 FOB:3$
  • 11. FOB:3$ FOB/ FCA DDP DAT CIF EXW FOB/FCA 17% CIF 37% DAT 42% CIF:7$ DAT:8$ DDP:8$ DDP 42% $14 $16 $18 LOCAL AVERAGE PRICE $18 1/2- B2B EFFORTS MADE DEFINE% OF PRICE RECEIVED BY EACH PARTY MANUFACTURING LOGISTICS MARKETING 4- MARKETPLACES 5-YOUR WEBSITE 3- CONVENIENCE STORES $18 INCOME GENERATION -INTERNATIONALTRADE:
  • 12. SELLER / DISTRIBUTORON A FAIRTRADEROLE PLAY 1- HEADQUARTERS IN FRANCE 2- OPERATES CONVENIENCE STORES INFRANCE, UKAND NORDIC COUNTRIES 3- OPERATE ONLINE THROUGHOUT EUROPE. TRADITIONALINTERNATIONAL TRADE
  • 13. SELLERS: 4 SALES MODELS EFFORTS MADE DEFINE%PRICERECEIVEDBY PARTIES MANUFACTURING LOGISTICS MARKETING TARGET: LARGE QUANTITIES B2B BUYERS FOR BUYERS WITH RESOLVED LOGISTICS AND MARKETING B2BFOB/ CIF OBJECTIVE: TO FACILITATE THE PHYSICALDISTRIBUTION TO CONVENIENCE STORES FOR BUYERS WITH LAST MILERESOLVED MARKETING B2BWITH DELIVERYIN CONVENIENCESTORES OBJECTIVE: UNIT SALES TO FINAL CONSUMERS IN THE WORLD SELLER:YOU MUST HAVE YOUR OWN LOGISTIC AND COMMERCIALCAPACITY B2CMARKETPLACES B2CWEBSITE THE OBJECTIVE IS TO COMPLEMENTYOUR COUNTERPART TOPLACE MOREPRODUCTS IN EACH MARKET
  • 14. MANUFACTURERS:INCOMESBASED ON TRADE SELLING DIRECTDOES NOT ATTEMPTAGAINSTTHEDISTRIBUTIONCHAIN MANUFACTURERS CHANNEL INCOME B2B STORES B2C FOB:3$ FOB/FCA 17% $14 $16.5 $18.69 LOCAL AVERAGE PRICE. $18.69 $18.69 DDP 75%
  • 15. TRADEBALANCE GENERATION COMPANIESMUST LEARN TOSELL TO CONSUMERSOF THE WORLD MANUFACTURING LOGISTICS MARKETING B2B STORES B2C FOB:3$ $14 $16 $18 LOCAL AVERAGE PRICE $18 $18 DDP 75% FOB:3$ FOB:3$ $14 DDP 75% $14 DDP 75% $18 $18
  • 16. MANUFACTURING LOGISTICS MARKETING EMPLOYMENTGENERATION WHEN COMPANIESSELL TOCONSUMERSAROUNDTHE WORLD + + DDP: $18.69 FOB:3$ = - JOBS AIR / MARINE CARGO COMPANY - CUSTOMS CLEARERS - FREIGHT AND TRANSPORTATION - POSTAL COMPANY JOBS (TRUCKERS, CLASSIFIER, CUSTOMS, ETC) - EMPLOYMENT AT WAREHOUSING COMPANIES (PICKING, PACKING) - ADVERTISING AGENCIES - GRAPHIC DESIGN - PROGRAMMING - TRANSLATION - VIDEO AND PHOTOS EDITING - CUSTOMER SERVICE - AMONG OTHERS - INDUSTRIAL JOBS - EMPLOYMENT ON EXTERNAL SUPPLIERS OF RAW MATERIALS - EMPLOYMENT ON PACKAGING SUPPLIERS - MANUFACTURING JOBS IN GENERAL - B2B SELLERS
  • 17. TRADEBALANCE SURGESINTO POSITIVETERRITORY WHEN GLOBAL COMMERCE'SFUTUREHINGES ONCOLLECTIVE CONTRIBUTIONS Goods exports combined with service exports contribute to thetotal export value of a country
  • 19. LOGISTICS SYSTEMS MAINOBJECTIVESOF ALOGISTICSSYSTEM: MACROVARIABLESOF THELOGISTICSSYSTEM • INTERMSOFLOGISTICSCOSTS: • HIGHERSPEEDINTRANSITTIME =THEHIGHERTHEPRICE • THEMORETRACEABILITYOFPACKAGES(TRACKINGINFORMATION),THEHIGHERTHEPRICE • ATTHELEVELOFREVENUEGENERATIONININTERNATIONALTRADE: • THEMORE INCOTERMS THESELLERCOVERS,THEGREATERINCOME PERUNITSOLDWILLGET • TAKEPRODUCTSFROMTHEOFFERTOTHEDEMAND: • FROMPRODUCERSANDMANUFACTURINGFACILITIESTOCONSUMERSAROUNDTHEWORLD • FACILITATEGLOBALTRADE: • THROUGHTHECREATIONOF LOGISTICSPROPOSALSFORTHETRANSPORTATIONANDDELIVERYOF GOODS (2DAYSDELIVERY,4 DAYSDELIVERY,20DAYS DELIVERY)
  • 20. HOW EXPORT/ IMPORT WORKSBY USING THE GENERAL REGIME TRADITIONALTRANSIT TIME 15 DAYSUP TO90 DAYS ½ B2B LOGISTICS SYSTEMS (FOB / CIF)
  • 21. FOB/ CIF B2B LOGISTICS SYSTEMS CHARACTERISTICS OF AN EXPORT / IMPORT BY GENERAL REGIME • TWO / + COMPANIES INVOLVED = ONE IN ORIGIN AND THE OTHER IN DESTINATION WITH CUSTOMS REGISTRATION (IMPORTER / EXPORTER NUMBER) AT THE LOGISTICS LEVEL • SEVERAL LOGISTICS ACTORS INVOLVED • TRANSIT TIME= 15 DAYS (AIR) UP TO 90 DAYS BY MARITIME OPERATIONS • STORAGE CHARGES = DISPLAYED IN DIFFERENT TRANSIT STAGES • TRACKING INFORMATION OF GOODS = PRECARIOUS • DUTIES AND TAXES = PAYS BASED ON HARMONIZED TARIFF CODE % • TARIFF & NON-TARIFF BARRIERS: PROHIBITIONS AND INTERVENTIONS WILL APPLY • TRANSPORTATION SYSTEM: AIR, SEA, LAND • FREE TRADE AGREEMENTS
  • 22. HOW CROSSBORDERCOMMERCE WORKS INLOGISTICS (COURIER/ UPU) 3-4-5 LOGISTICS SYSTEMS: ECOMMERCEB2B / B2C BUYER COUNTRYB SELLER COUNTRYA CUSTOMS CARRIER FCA:1000$ INTERNATIONAL COURIER TRANSIT TIME:24 HS - 96 HS COURIER CHINA- EUROPE:48 HS /CHINA - US: 24HS - 48 HS DUTIES:25% DDP:1250$ FCA/FOB DDP DAT CIP CIF FCA EXW CUSTOMS
  • 23. CROSSBORDER ECOMMERCE: B2C CHARACTERISTICSOF CROSS-BORDER ECOMMERCE • NATURALORLEGALPERSONS=DONOT NEEDTOHAVEACUSTOMSREGISTRATION(IMPORTER/EXPORTERNUMBER) • ASACONSEQUENCE:ALLOWSTOSELLTOTHEENDCONSUMERSWORLDWIDE ATTHECUSTOMS/LOGISTICSLEVEL • ASINGLEACTORMANAGESALLTHELOGISTICS • TRANSITTIME=24HSTO72HS.(COURIER)OR 10-30DAYSTHESLOWEST(UPU) • STORAGECHARGES=NOT DISPLAYED • TRACKINGINFORMATION =ATALLTIMES(COURIER) /WITH/WITHOUTTRACKING(UPU) • DUTIESANDTAXES:PAYS BASED ON HARMONIZED TARIFF CODE % • TARIFF&NON-TARIFF BARRIERS:PROHIBITIONSANDINTERVENTIONS WILLAPPLY • TRANSPORTATIONSYSTEM:AIR • DE MINIMISVALUE=FINALCONSUMERSDONT PAYDUTIESANDTAXESBELOWANAMOUNT(800)
  • 25. ECOMMERCECROSSBORDER BENEFITS BENEFITSDISPLAYEDBY A MULTICHANNELSELLING STRATEGY • COMMERCIALPENETRATION:MORE QUANTITYOF COMMERCIAL/LOGISTICALSTRATEGIESTOSELLYOURPRODUCTSWORLDWIDE. • WORKING CAPITAL:LESSREQUIREMENT,WHATHASALREADYBEENSOLDISPRODUCED ORBOUGHT • SALEPRICE:ISHIGHER,ALLOWSRECEIVINGMORE REVENUEPERUNITSOLD. • LONG TAIL:PROVIDING GREATERQUANTITYOF SALES. • COUNTRY BRAND:GLOBALCONSUMERSBUYFROMLOCALCOMPANIESDIRECTLYVSTHECURRENTMODEL WHERETHEYBUYFROMFOREIGN WHOLESALERS. FUTURE • GOODS EXPORTS+SERVICEEXPORTS=THEKEYTOENHANCEDINCOME, IMPROVEDTRADEBALANCES,ANDJOBGROWTHIN FORWARD-THINKING NATIONS