Blogres2007

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Blogging and social media can significantly change a business and personal life. When done with openness, honesty, and by fostering conversations, blogging can attract thousands of monthly visitors and subscribers to one's blog. High-quality, original content that generates discussion and links from other popular sites leads to greater traffic and recognition for a blog. By paying attention to analytics and comments, a blogger can improve their content and reach.

Business

Tell a story

http://www.eirikso.com/2007/06/03/so-what-happened/

social media?

Image credit - Family watching TV: Danielle Sainton
http://www.ﬂickr.com/photos/dapmapmgmp/

social media?

Image credit - Concert: Pete Ashton
http://www.ﬂickr.com/photos/peteashton/

Image credit - Concert with cellular: Nick Helderman
http://www.ﬂickr.com/photos/nickhelderman/

social

Image credit -People at a bar: Phil Hilﬁker
http://www.ﬂickr.com/people/hi-phi/

Image credit - Logos: Ludwig Gatzke
http://ﬂickr.com/people/stabilo-boss/

Traditional
media and
marketing

http://www.eirikso.com/2006/12/22/broadcast-20/

http://www.eirikso.com/2006/12/22/broadcast-20/

Blog. Deﬁnition.

usability
http://www.eirikso.com/2006/10/09/when-will-a-new-
technology-break-through/

but before blogging will
change your business...

you must change your
communication strategy!

open
honest
direct
personal
listen
conversation

Blog. Deﬁnition.
open
honest
direct
personal
listen
conversation

My own private place for
technology instructions.

“...what to do when your
media center remote
stops working...”

etc...

The numbers
30 - 50 000 monthly visitors

Approx. 900 RSS-feed subscribers

The prize

Best technology blog 2005, Norway

http://www.eirikso.com/2005/12/06/w00t-this-blog-is-a-winner/

Everything you would
ever want to see

http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

720 pixels

576 pixels

http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

To put it short:
there are 9,9 million bits in a TV image

http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

...meaning:
the total TV images that it is possible to make are:

2
9,9 million

http://www.eirikso.com/2005/05/24/everything-you-would-ever-want-to-see/

People go crazy
60 000 in four days

99 comments
...the last one in march 2007

most of the trafﬁc from ﬂabbergast.nl

http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/

How to make
illustrations even if you
can’t draw

http://www.eirikso.com/2006/06/22/how-to-make-illustrations-even-if-you-cant-draw/

20 000 in 15 minutes
...site went down

most of the trafﬁc from digg.com

http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

2005
http://www.eirikso.com/2005/12/16/the-video-of-the-seasons-in-norway/

60 000 visitors in 3 days
70 000 views on YouTube
30 000 views on iFilm

most of the trafﬁc from boingboing.net and digg.com

Photographic experiment

Geeky mathematics

Creative tutorial

when you blog links:
high quality original comments

http://thomashawk.com

you never know
what will hit the
front pages

write an english article...

...just for the trafﬁc
and the google rank

http://www.eirikso.com/2006/10/03/goodbye-network-neutrality-in-norway/

http://www.eirikso.com/2007/06/05/close/

Eirik Solheim
eirikso.com
eirikso@eirikso.com

http://gapingvoid.com

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