This presentation is based on a session that Ed has delivered for the past three years. It is dedicated to the possibility that innovation goes beyond just technological developments. Technology is important, but it is only a small part of innovation. For innovation to be more fully complete we must look at other areas including the internal processes of the organization and most importantly the very language we use. Innovating like this is hard work and not for everyone because it requires deeper thinking than usual. If you believe you can attain this level of thinking, you are invited to listen to this session.

1. Questions?
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2. Innovating beyond technology
Ed Kless
@edkless

4. Questions?
“Que sais-je?”
-Michel de Montaigne

5. What do you think
of when I say
innovation?

10. “Disruptive threats
come inherently
not from new
technology but
from new business
models.”
Andy Grove,
Founder, Intel

11. Questions?

12. Sticker price $34,000
Discount 3,000
31,000
Trade in 7,000
Final price $24,000
Sticker price $34,000
Trade in 7,000
27,000
Trade in bonus 3,000
Final price $24,000
Innovating pricing

13. Questions?“All transformation
is linguistic. If we
want to change our
culture, we need to
change our
conversation.”
- Werner Erhard

14. Questions?

15. Innovating language
Old New
Training  Education
Fee/billing/rate  Price
Discount  Preferred price or promotional price
Client  Customer
Option  Choice
Change order  Change request
Services  Results or knowledge or judgment
Staff  Team
Efficiency  Effectiveness or better efficaciousness
Time capacity  Emotional capacity

16. “A big change in the common
opinion about markets and
innovation, I claim, caused the
Industrial Revolution. That is,
ideas or ‘rhetoric’ enriched us.
The cause, in other words,
was language, that most
human of our
accomplishments.”
-Deirdre McCloskey

17. Start with
why
“People don’t buy
what you do, they
buy why you do it.”
~ Simon Sinek

18. Innovating experience

19. Innovating packaging

20. Innovating customer usage

21. Innovating customer-focused process
http://www.fastcompany.com/1147825/300-
million-continue-button

22. Questions?“The only sustainable
competitive advantage
is an organization's
ability to learn faster
than the competition.”
- Peter Senge

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24. Thank you
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