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Deliver with impact
Deliver with impact
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Impact mapping for startups

  1. 1. Lightweight product management with impact mapping It's more important to do the right thing than to do things right. Peter Drucker
  2. 2. I have a BRILLIANT IDEA. How can I turn it into FEATURES? And I want to do it QUICKLY AND EASILY (because I have a LOT of other things to do) Impact mapping builds a backlog in 4 easy steps. Impact map gives an overview of a product on A Startup one screen Guy
  3. 3. The impact map might look like this © 2012 Gojko Adzic
  4. 4. How to build an impact map - Define business goal (“Why”) - Name key personas (“Who”) - Describe desired change in behavior (“How”) - Find features that allow desired changes (“What”) © 2012 Gojko Adzic
  5. 5. Impact map makes your product assumptions visible (and testable) All our products are based on assumptions. Ask yourself: - Does this feature really initiate the desired behavior? - Does this behavior really contribute to our business goal? © 2012 Gojko Adzic
  6. 6. effectcup.com is a service for building impact maps
  7. 7. See real life impact maps: Lunch delivery system – http://goo.gl/KnrqN Automatic installer - http://goo.gl/a09wp Read more about impact maps : Gojko Adzic. Impact mapping - http://impactmapping.org/book.php Effectcup blog - http://blog.effectcup.com/ Or ask questions to us: effectcup@gmail.com , artem.serduyk@gmail.com skype: tyoma2k fb.com/ekartem