Survelytics presentation 116 by Eki Communicationsl copy 2

© Eki Communications Pvt. Ltd
Digital Market Research Platform

Confidential
© Eki Communications Pvt. Ltd | www.ekiglobal.com 2
Each Day Consumers are expressing their Feedback…

Confidential
© Eki Communications Pvt. Ltd | www.ekiglobal.com
… in REAL TIME

Confidential
Smart phone user growth TOP 5 countries [Mn]…India@200Mn+
4

Confidential
Use Mobile Advantage to Capture In the Moment Insights
5
Location & Map info
Date &Time
Stamp
Image
Voice
Embed or
Capture Video

Confidential
6
SURVELYTICS : Small Data . Big Insights.
SURVELYTICS™
A DIGITAL SURVEY PLATFORM
TO CAPTURE, AGGREGATE & ANALYZE
RICH CONTENT MARKET & CONSUMER RESPONSE DATA
VIA SMART PHONES / TABLETS/WEB

Confidential
SURVELYTICS : Platform Supports
Offline Tablet
CAPI
Mobile
Qualitative
Mobile
Surveys /
Dairies
Survelytics
7

Confidential
SURVELYTICS - MOBILE MARKET RESPONSE PLATFORM
CREATE
• Templates
• Logic and branching
•Validations
•Branding and Logo
•Video , Audio ,
Pictures
•Multilingual
•3rd Party Integrations
DEPLOY
• Web ( email ,
browser)
• Mobile (App ,
HTML5 )
•Password protection
CONDUCT
• Geo location
• Date and time
• Voice, Video, Images
• Offline or Online
data capture
ANALYZE
•Basic analytic engine
•Basic charting engine
•Export of data to user
for further analysis
• APIs
8
EASE OF USE REACH REALTIMEAUTHENTICIY

Confidential
Conduct Surveys,
Anytime
Anywhere
Get Multiple
Responses
High Data Security
Conduct
Online/Offline
Intuitive User
Interface
Audit option –
audio
Multilingual
Support
Multimedia
capture/record
support / Push-
Pull
Real time Survey
Process
monitoring
Capture GPS
location of survey
Result in CSV, XLS,
SSS Formats Cross
Tab, KPI
dashboard
Dedicated Server
or Self-Hosted
Solutions
Available
SURVELYTICS : Key Features
9

Confidential
SURVELYTICS : Benefits
10
Time Efficient
(Easy
administration
tool)
High reach
(Deployed with
Mobile/Tablet)
High Response
(any time-any
where tool)
Cost effective
Real- time Insights
(Captures GPS
Locations)
Conduct
online/Offline

Confidential
Partial Client and Partner List
11

Confidential
SURVELYTICS - Types of Surveys
12
• Product Evaluation
• Ad Pretest
• My Diary
• Customer Attitudes & Expectation
• Quick Feedback
• Employee Engagement
• Opinion Poll
• Training Surveys
• Event Survey
• Panel Studies
• Brand Equity Surveys
• Productivity survey & many more…

ConfidentialConfidential
13
SURVELYTICS - How it Works

Management
• User
• Project
• Rights
14
SURVELYTICS - Survey Admin Panel

Build Survey
• Projects
• Build Questions
• Import from template
15
SURVELYTICS - Create Surveys

16
Allows to display
Image/ Video/Audio
Upload the Results
Download and Select
the Survey
Conduct the Survey
SURVELYTICS - Conduct Survey on Mobile/Tablet

Starting the Application

Different Question formats for the application
Dropdowns
Text input

Multiple response question and Rating questions

Uploading the Audio or Image in the Application

SURVELYTICS - Image Grids / MultiChoice for BrandTracks

SURVELYTICS - Image Selection for AutoClinics/Shoppers

SURVELYTICS - Word Select / logo Splash / rank /

25
SURVELYTICS - Responses Vs Terminates

Conduct Survey
• Project Links
• Take survey
• Preview
26
SURVELYTICS - Conduct Survey on Web

Quota Dashboards
• Customized Dashboard
• Offline Quota Viewer on
Device
27
SURVELYTICS - Quota Dashboard

Custom Dashboard
28

Custom Dashboard - Crosstabs
29

BACKCHECK/ REVIEW
30

GEO MAPPING
31

Survey Monitor
• View Survey
• My Dashboard
• XL Reports
32
SURVELYTICS - Reports for your Analytics Engine

Successfully implemented Complex algorithms on Survelytics:
• Latin Square
• Max Diff
• Low Bucket
• Kish Grid
• Randomizations and Rotations
• Questions
• Blocks of Questions
• Options in a question
• Substitutions/Piping
• Branching/Routing Logic
• Rating and Ranking
• Complex Grids
• Question grouping
• Media Capture with large file sizes
A>B,A>C,A>D,B>D,C>D

Optional Report Dashboard - eg TomSpont
34
Apple
• Brand A
• Brand B
• Brand C
• Brand D
• Brand E
• Brand F
• Brand G
• Brand H
• Brand I
• Brand J
• Brand K
• Brand L
• Brand M
• Brand N
• Brand O
• Brand P
Week #

Dashboard – bar ABC Vs XYZ
35

Powered by
Survelytics – Location View of Responses
Map View Representation of the responses with Key Survey Attributes

Survelytics – Crosstab Representation
Results Crosstab representation across questions

Powered by
Survelytics – Attribute Filtered View
List of
Brands
Data View with Various attributes as fillters (Brands/Date/Centers

Image – tag summaries [ Integration ]
39

HTML based reports – direct feed to email
40

Dashboards – custom type 1
41

42

43

44
Dashboards – custom view Image focus

45

Differentiators for Survelytics
• Offline Use for highly complex studies and Seamless performance.
Ideal for disconnected locations.
• Rich data embed / stimulus and capture consumer feedback ( Audio
/ Images / Video ) with Geo location & time stamps.
• A wide range of usage scenarios - Simple Diary to detailed tracker
studies to with a lower TAT and high quality information.
• Active usage by a much wider range of businesses including
Marketing Insights, Market Activation entities, Social Research.

Confidential
Smarter Solutions for your business
Confidential
Smarter Solutions for your business
THANK YOU
47
Contact us at:
info@survelytics.com
+91 9820033144 / 9920100407 , +1 650 741 1272

NXT

Create and Use on Mobile
Login: Facebook/Twitter
Image: Album
Video: 30 Sec
Native App (offline) and Web (online)
SURVELYTICSNXT

Seamless Brand Engagement
across the Customer Lifecycle
NXT

Complete
Actionable

Questionnaire
Media
Social Profile
Passive Data
Geofencing
SURVELYTICS™

53
Usage across domains ..

54
Each Day Consumers are expressing their Feedback…

Survelytics presentation 116 by Eki Communicationsl copy 2

Recommandé

Recommandé

Contenu connexe

Similaire à Survelytics presentation 116 by Eki Communicationsl copy 2

Similaire à Survelytics presentation 116 by Eki Communicationsl copy 2 (20)

Dernier

Dernier (20)

Survelytics presentation 116 by Eki Communicationsl copy 2