1.
Pitch to Win
Anything
This eBook will give you everything you need to use to develop your Frame, create a process for getting the deal,
and using social media, email, and lead generation strategies in direct selling and marketing.

2.
Get
Crankingbuilding your business

3.
What to Expect from this eBook
Your Benefits
1. You are going to be introduced to my S.T.R.O.N.G technique for pitching
and closing deals:
2. You are going to learn how to create your lead generation emails and
social media sites to do what we call Inbound Marketing; and
3. Finally, you are going to be introduced to the tools I use to make all this
happen automatically, in many cases all you have to do is duplicate
what I have already created for you.

4.
Part I
Get Started Using The
Pitch and Close Techniques
S T R O N G

5.
1. Know The Brain
Pitches are sent from the modern—and
smart—part of the brain: the neocortex.
But they are received by a part of the
brain that is 5 million years older (and not
as bright). This is a serious problem.
If you want to pitch anything successfully,
you must bridge the gap between the
way the neocortex and croc brain see the
world.
Croc
brain

6.
2. Learn the Method
SET
THE
FRAME
Every meeting,
pitch and
presentation is a
social encounter
that is governed
by frames. Frames
are a point of
view, a
perspective—a
position. Frames
don’t combine or
mix. They collide.
The strongest
frame always
wins.
TELL
THE
STORY
When people
make decisions,
they often lapse
into an analytical
mindset, which
can be your
greatest obstacle
to closing a deal.
You must grab
your audience’s
attention with a
provocative story
to break that
analytical
mindset.
REVEAL
THE
INTRIGUE
It’s easy for your
audience to get
distracted in the
middle of your
pitch. Get and
keep your
audience’s
attention
throughout by
provocatively
using the forces of
tension, including
risk, danger and
uncertainty—as
well as time
constraint.
OFFER
THE
PRIZE
You must
understand
how to turn the
tables in any
arrangement so
your target is
chasing you to
win your
attention and
respect.
NAIL
THE
HOOK
Most final
decisions are
made on
emotion, not
logic. You must
lay the final
groundwork to
get your
audience fully &
emotionally
engaged in your
idea.
GET
THE
DEAL
The last few
minutes of a
meeting are the
most critical.
Most of us act
“needy” at this
point. You
must master
the art of
Pulling Away.
Croc
BrainS T R O N G

7.
3. Understand the Grand Architecture
PITCH EFFECTIVELY: It’s rare to have a one-and-done
experience. Your pitch WILL get better over time, the
more people you engage.
ERADICATE NEEDINESS: No matter how good you are,
if you have a big deal you’re trying to close, you are
going to act needy if you don’t have more prospects
lined up.
BE IN A PROCESS: When you are executing tactics, you
are constantly changing based on the circumstances.
But when you are running a good process, like the
Grand Architecture, you have a mission. You have
objectives. You have goals. Where the tactics support
the mission and objectives.
4. Overcome
The 6 Pitch Flaws
1
2
3
TOO MUCH TALK
TOO VAGUE/FUZZY
YOU SEEM NEEDY
4
5
6
GOING TOO SLOW
TOO SIMILAR TO OTHERS
DID NOT FRAME CONTEXT
Croc
Brain

8.
Part II
Get Started Building
Your Team

9.
How do I do that?
Personalize It
Make a list of the people you want
to do business with, then pick up
the phone and personalize it
in a direct invitation from you. Don’t
get into the details, tell them you’ll
email them a link right that minute.

10.
Then Personalize This Email
New Message
Recipients: Rick@me.com
Re: Rick, a question for you
Hi [Rick]… I thought I would run this by you. It may not be a fit for you…but as you may know ... I have
been a long time study of personal development and I have been blessed from it. I also have a passion for
helping others. I am privy to some info on a new companythat I plan to promote, because cutting edge
personal development is something everyone needs to be “on their game”. Plus it will help me diversify
my income and create a new revenue stream. Since it’s digital, they are able to deploy in 180 countries
at the sametime. The company is launching this month so it’s free to join now during this pre-launch
phase to keep up with what’s happen from the inside. I can get you on the phone with the founders if
you’d like to learn more, but for now register here [put your special link here] to hold your place.
[Your name here]
PS The founders are Best Sellers and one mentored Tony Robbins in his early years.
PSS I would love to work with you!

11.
If they ask what it’s about, send this.
Response Message
Recipients: Rick@me.com
Re: Rick, a question for you
[Rick]...maybe this will help. As you know personal development is a HUGE industry. Think in terms of the super high end
courses like Tony Robbins, Brian Tracy, and many others. But instead of simply helping people with how to think… create
goals... or a business idea, we will focus on how to get the best result NOW.
A real simple view is this.... millions buy self-help courses and books, right? Here you get that on steroids plus you can
create a substantial recurring income with large bonuses by offering others the courses on how to become the best
version of themselves. My favorite part is this... if they already have a business, product or passion.... we help them
become the rock star they were born to be and master whatever their passion may be! Basically, we are in the
performance business.
Here is a link to see the short video [special link here]. It’s free to register and hold your place in the launch. If you would
like to know, we can get on a call.
Have an awesome rest of the day!
[Your name here]

12.
If he is not interested at this time,
ask if he wishes to be kept in the loop.
Loop
If so, put him into your
social media and
newsletter campaign
and move on to the
next person.

13.
Part II
Crafting Your Own Emails
Emails are still the most effective
social media tool,
so learn some important secrets.

14.
Write Emails so People
Want to Respond
Now we’ll take you through our process to building your brand around this
affiliate marketing program using email and social media effectively to help
you build your team of affiliates throughout the world.

15.
Do you want people to
respond to your email?
The 5 Part Formula
1
2
3
4
5
- Prep Your Email
- Subject Lines
- Opening Line
- Body Copy
- Signature

16.
Prepare Your Email1
Before you start writing
Take up to ten minutes to
prepare
…so you can weave
context (yin) into your email
content (yang) to make it personal.

17.
Here is how you Prepare
Do a quick Google search on
who you’re emailing
Do they blog? Or post?
If so, what are they
passionate about?
a

18.
What are they talking
about right now on
their blogs. Sign up for
to be alerted
when your contacts
make the news.
Here is how you Prepareb

19.
Here is how you Prepare
Check out the company
website and the about
page. Don’t just look at
him, but also who he
works with; You can also
do this on the company
LinkedIn page.
c

20.
Here is how you Prepare
Now that you have all this awesome
information about them, now you need a
compelling reason to reach out.
This is where, what we call, outbound sales
meets up with inbound sales.
How do we do that?
d

21.
Here is how you Prepare
Think about how you are connected,
what mutual connections did you discover in
your search? Use their names in your
introduction to establish credibility.
e

22.
Here is how you Prepare
Was there a
trigger
event that
created a
need for
the subject of
the email?
f

23.
Here is how you Prepare
Once you have established context,
you can leverage this information
to start a personalized
email conversation
g

24.
Subject Lines2
Now we can
use the context
we have garnered
to script our
email.

25.
Subject Linesa
Set a goal for the email and
forget
the “close” for now.
Instead we want to focus on
getting a response

26.
Subject Linesb
New Message
Recipients: Rick@me.com
Subject: Rick, quick question for you
Subjection line variation i
This is a high
performing
subject line

27.
Subject Linesc
New Message
Recipients: Rick@me.com
[Mutual connection] recommended I get in touch
Subjection line variation ii

28.
Subject Linesd
New Message
Recipients: Rick@me.com
Some ideas for [the thing that is important to them]
Subjection line variation iii

29.
Subject Linese
New Message
Recipients: Rick@me.com
Have you considered [your thought]
Subjection line variation vi

30.
Subject Lines
New Message
Recipients: Rick@me.com
Question about [trigger or goal they have]
Subjection line variation iv
f

31.
Subject Lines
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Subjection line variation v
g

32.
Subject Linesh
Subjection line words to avoid
• Final
• Reminder
• Sale
• Tempting
• Specials
• Complimentary
• Help
• Donation
• Don’t
• Exciting
• Unique
• Discount
• Solution
• Partner
• State of the Art
• As seen on
Has a boat load
more category
specific, just
click their logo.

33.
Opening Lines3
Now let’s begin writing the content
inside
your email.
First, think about how many emails you
reply to that begin with
“Hi, my name is…”

34.
Opening Linesa
Start your email off by saying
something about them,
not you.
Here are some examples.

35.
Opening Linesb
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Opening line variation i
Rick,
I noticed you…

36.
Opening Linesc
New Message
Recipients: Rick@me.com
[Mutual connection] recommended I get in touch
Opening line variation ii
Rick,
[Mutual connection] mentioned…

37.
Opening Linesd
New Message
Recipients: Rick@me.com
Some ideas for [the thing that is important to them]
Opening line variation iii
Rick,
I saw that we both…

38.
Opening Lines
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Opening line variation iv
Rick,
Congrats on…
e

39.
Opening Linesf
New Message
Recipients: Rick@me.com
Question about [trigger or goal they have]
Opening line variation v
Rick,
I loved your post on…

40.
Body Copy4
The words you write in the body of the
email should then relay your value by
connecting
you to your message recipient.
Avoid generic value prepositions like:
“We help firms like yours max…”

41.
Body Copya
Instead, use your research to
align with your prospect
by focusing on ideas and insights
that will help your prospect
achieve their goals.
Try asking a great question.

42.
Body Copyb
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation i
Rick,
…How, if at all, would you like to
improve your strategy?

43.
Body Copyc
New Message
Recipients: Rick@me.com
[Mutual connection] recommended I get in touch
Body script variation ii
Rick,
…Is [benefit to them] a priority for you
right now?

44.
Body Copyd
New Message
Recipients: Rick@me.com
Some ideas for [the thing that is important to them]
Body script variation iii
Rick,
…do you have any unanswered
questions about [topic of learning]?

45.
Body Copye
New Message
Recipients: Rick@me.com
Question about [trigger or goal they have]
Body script variation iv
Rick,
…Are you after a lifestyle business or
world domination?

46.
Body Copyf
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation v
Rick,
… Are you alone on this?

47.
Body Copyg
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation vi
Rick,
… Has it always been this way?

48.
Body Copyh
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation vii
Rick,
… would it be nice, or does it have to
happen?

49.
Body Copyi
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation viii
Rick,
… What would you do if you were me?

50.
Body Copyj
New Message
Recipients: Rick@me.com
Thoughts about [the title of their blog post]
Body script variation ix
Rick,
… Was this your idea?

51.
Body Copyk
Ask lots of questions.
Ask good open ended questions;
Ask until you can’t think of any more
questions to ask.
Don’t be the Joker, be the Riddler
So what is the secret?

52.
Signature5
Your email signature should not be a
distraction.
1. Keep it short – aka no need to scroll
2. Use plain, black and white text
3. Leave contact information and a link
to view your online profile of choice

53.
Email Helpers
First is a very
inexpensive CRM
service called
If you know anything
about Salesforce,
Capsule keeps your
costs way down while
you keep track of your
relationships.
For email tracking
analytics, I use
application. It embeds
right into your email
hosting application and
tracks when your
recipients open and
delete your email.
I use three services to help me manage my sales and customer relations.
I decided to join more than
4 million other people using
Atlanta-based MailChimp to
design and send out our
email marketing campaigns.
There are others, but
MailChimp does a great job
at a reasonable price.

54.
Part III
Be a Master of Social Media
Now on to learning how to effectively
use Facebook, Twitter,
LinkedIn, Google+ & YouTube.

55.
A FFILIATE MA R K E TING O N FA CE B O O K
Ge t Cr a nking Ti p Sh eet
Facebook is currently the single largest publisher of all US Display Ads delivering 28% of all those created which is greater
than Yahoo, Bing, Google, and AOL combined. But I don’t advocate buying ads on Facebook, instead use your Fan page.
1. COVER PHOTO AND PROFILE IMAGE
Drive traffic from your fan page to your website from your
cover photo and profile image. Click on your cover photo and
view the description. Add a short overview and add the link
where you want to drive people on your website. Do the same
thingfor your profile image.
2. ABOUT US
Make sure your descriptions are keyword focused but with
natural understandable language. You should reference related
materials you created and activities where you exceled.
3. TAB ICONS
Tab Icons are the little boxes where your Likes are listed. This
will include photos you have posted. You should create some
very specific pics with large text that will attract attention and
encourage people to click. This is just another way of attracting
them to your website.
5. STATUS UPDATE AREA – PART I
Make sure you are posting your status regularly. It is best to be
conveying information your friends will want to read. These
posts should include links back to your best landing pages on
your website.
6. STATUS UPDATE AREA – PART II
4. ASK YOUR CUSTOMERS TO POST
Nothing is better than a testimonial and feedback. Ask your
customers to post about their experiences with you.
8. BE CONSISTENT AND ENCOURAGE ACTION
It is better to post 2 a day than 30 on Friday. Ask your readers
to Like your page and to interact with the posts. The more
interactivity you have more attractive it is to others so they’ll
keep coming back.
However, you should be posting four updates on outside
subjects for every one of your promotional posts. Be human
and personable rather than stilted sales speak.
7. STATUS UPDATE AREA – PART III
Offer incentives, contests and giveaways that should not
require much effort by your readers, while providing real value
to them.

56.
Facebook Page Cover Photo
851 pixels wide
315pixelshigh
160 px
X
160 px
This slide has already been sized to work with Facebook’s dimensions and will be your
canvas for creating your very own custom cover image!
To customize this slide, you can incorporate images by using “insert picture” or “insert shape”
and produce your own graphics. Use different fonts, background colors, and effects to make
your cover photos stand out. DO NOT OVER LOAD THE IMAGE WITH TEXT;
you should not have more than 50% of your image covered by text.
Once you’re finished, right click on the image and Save as Picture.
This will automatically save your image as a picture you can
upload as your Facebook cover photo.
We’ve even blocked off the area that will be covered up
by your main business page photo!

57.
DrJ’s Personal Facebook Page

58.
CYS’s Business Facebook Page
212 likes – 15 talking about this

59.
HO W TO G E T G O O G LE + FO LLO WE R S
Ge t Cr a nking Ti p Sh eet
As the newest marketing weapon in your social media arsenal, Google+ Pages provide businesses with yet another
powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads.
1. OPTIMIZE AND POPULATE FIRST
It's never a good idea to start promoting something before it's
truly "ready," whether it's a new blog, a new campaign, or a
new social presence. Spend some time optimizing your
Google+ page and building it up with content and posts before
you start promotingyour presence.
2. PROMOTE YOUR PRESENCE
Leverage the reach you've already built up on Facebook,
LinkedIn, and Twitter, to encourage fans and followers to check
out your new Google+ Page.
3. ELIGIBLE FOR DIRECT CONNECT
Direct Connect is one of Google+ Pages' unique features. It
allows businesses to become eligible for various search
capabilities, such as being easily findable using the +[Page
Name] search operator in Google.com.Learn more here!
5. USE TOPIC CIRCLES TO TARGET CONTENT
Post a message asking your +Circle if they're interested in a
particular topic, then create a Circle around this topic and add
the users who expressed interest. Start sharing targeted
content aroundthat topicjust to that Circle.
6. POST AND SHARE YOUR AWESOME CONTENT
Share the remarkable content -- blog articles, links to landing
pages for ebooks, webinars, etc. you are already posting
elsewhere. Pay attention to what types of content your
followers are responding to, and adapt your strategy to include
more of that content.Engage your followers in discussions.
7. LEVERAGE NEW FEATURES LIKE HANGOUTS
4. ENCOURAGE FOLLOWERS TO SHARE
This will increase the visibility of your page to new Google+
users who may be interested in your content and therefore
potentialfollowers ofyour page, thus expandingyour reach!
I am testinga new feature called 'Hangouts on Air.' Thinkof it
as live-streamingvideo via Google+ (10 people can participate,
and an unlimitednumber ofpeople can view the video chat).
There are a lot of creativeways to use this feature such as an
exclusivevideo chat with you about an industry topic(first
come, first serve), or perhaps use Hangouts to conduct focus
groups with some of your fans.

60.
2120 pixels wide
1192pixelshigh
Your
Profile
Image
Google+ Page Cover Photo
This slide has been sized to work with Google’s dimensions and will be
your canvas for creating your custom cover image!
To customize this slide, you can incorporate images by using “insert
picture” or “insert shape” and produce your own graphics. Use different
fonts, background colors, and effects to make your cover photos stand
out.
Once you’re finished, right click on the image and Save as Picture.
We’ve blocked off the area that will be
covered up by your profile image!

61.
Google+ Page Cover Photo

62.
HO W TO O P TIMIZ E Y O UR LINK E D IN P R E SE NCE
Ge t Cr a nking Ti p Sh eet
With more than 175 million users, LinkedIn is the most popular social network for professionals. While Facebook, Twitter,
Google+, and Pinterest have been monopolizing the buzz, LinkedIn often gets underutilized or put on the back burner.
1. CLAIM YOUR VANITY URL RIGHT NOW
Make your profile lookmore professional byclaimingyour
LinkedIn vanityURL. Doesn’t this look better…
http://www.linkedin.com/in/drgordonjones;or
http://www.linkedin.com/company/createyourself-com
than a URL with a million confusing numbers?Go here
and click "customize your publicprofile URL"down on the
right-hand side.
2. MAKE SURE YOU POST YOUR LINKEDIN BADGE
Promote your LinkedIn presence on all your profiles with a
badge and help grow your professional network. LinkedIn has a
few different badge designs to select. Configure yours here.
3. CONTACT INFO TAB
Instead of using the default "My Website"-type anchor text links
in your LinkedIn profile, you can change the anchor text to make
those links more appealing to people who view your profile.
Each profile can display up to 3 website links and be customized
by editing your profile. Click edit on your website links and
select "Other" in the drop-down menu to customize the anchor
text to a keyword title.
4. SEARCH ENGINE OPTIMIZATION
You can also optimize your profile to get found by people
searching LinkedIn for key terms. Add keywords you feel
relevant to various sections of your profile such as your
headline or summary.
5. GET ENDORSED
Others can endorse the skills you’ve listed in the Skill &
Expertise section of their profile. These endorsements then
show up on your profile.It’s a great way to initiate a reach out.
6. BE IDENTIFIABLE
When you click on "Who's Viewed My Profile" on your profile
page, you'll be able to view those who have looked at your
profile.Reach out to them and make a connection with them.
7. LEVERAGE LINKEDIN GROUPS
When you're a member of the same group as another user, you
can bypass the need to be a 1st-degree connection in order to
message them. Group members are also able to view the
profiles of other members. Join more groups to enable more
messaging.

63.
LinkedIn Company Page Photo
646 pixels wide
220pixelshigh
LinkedIn company pages are pretty straight forward. This slide has been sized to work with
Facebook’s dimensions and will be your canvas for creating your very own custom cover
image!
To customize this slide, you can incorporate images by using “insert picture” or “insert shape”
and produce your own graphics. Use different fonts, background colors, and effects to make
your cover photos stand out.
Once you’re finished, right click on the image and Save as Picture.
This will automatically save your image as a picture
you can upload as your LinkedIn cover photo.

64.
CYS’s LinkedIn Company Page

65.
HO W TO G E T 1, 000+ FO LLO WE R S O N TWITTE R
Ge t Cr a nking Ti p Sh eet
Grow your personal or professional Twitter followers by following this handy-dandy one-pager. Make this your go-to guide
for organically collecting more followers to increase your clout or grow your business.
1. CREATE AND OPTIMIZE YOUR PROFILE
Determine your purpose for being on Twitter, and identify
a target audience; then customize your Twitter profile to
(a) make it look spiffy;
(b) inform potential followers who you are; and
(c) provide a reason why you’re worth a follow.
2. TWEET 24/7
Your greatest leverage for growing your followers is to
tweet around the clock. Tweet content you create, tweet
content created by others, and tweet that content more
than once.
3. CURATE CONTENT LIKE A PRO
When it comes to Twitter, it matters less where the content
you tweet came from and more that it’s valuable to your
existing and future followers. Use Feedly, Goodreads,
Alltop, Twitter (lists), StumbleUpon, LinkedIn Pulse, and
what’s hot on Pinterest and Google+ to discover great
content to tweet.
4. GO BEYOND TEXT: MAKE TWEETS VISUAL
Take the time to create great visuals. It pays off in
engagement, conversion, and click-through rates.
5. FOLLOW AND LIST A LOT OF REAL PEOPLE
Your 2nd greatest lever for growing your followers other
than tweeting 24/7 is to follow and list people (without
violating Twitter’s follower restrictions).
6. ATTEND A HASHTAG-FRIENDLY EVENT
Your next best bet for growing your following is to attend a
conference or join a Twitter chat. As your tweets reach an
attentive audience with greater frequency, you’ll want to
be prepared by others who have done the same already.
7. MAKE YOUR PROFILE EASY TO FOLLOW
At the very least, place a Twitter follow button on your
website homepage, your ‘About Us’ page, and your blog
homepage sidebar.

66.
Twitter Page Photo
520 pixels wide
260pixelshigh
This slide has been sized to work with Twitter’s dimensions and will be
your canvas for creating your custom cover image!
To customize this slide, you can incorporate images by using “insert
picture” or “insert shape” and produce your own graphics. Use different
fonts, background colors, and effects to make your cover photos stand
out.
Once you’re finished, right click on the image and Save as Picture.
We’ve blocked off
the area that will
be covered up by
your profile image!
80 px
X
80 px

67.
Createyourself
@GetCranking
Get Cranking on your ideas through Createyourself.com for
coaching on Customer Discovery, Lean Startup
and Wealth Building!
Everywhere · Createyourself.com
CYS’ Twitter Page

68.
SE V E N WAY S TO USE FO R Y O UR B USINE SS
Ge t Cr a nking Ti p Sh eet
Grow your personal or professional Pinterest followers by following this handy-dandy one-pager. Make this your go-to
guide for organically collecting more followers to increase your clout or grow your business.
1. BE STRATEGIC FIRST AND FOREMOST
Pinning on Pinterest must be strategic to business goals.
What are your objectives? Are you trying to drive traffic to
your website, boost your brand awareness, increase
sales, expand customer engagement? The images you
choose and the offerings made should reflect objectives.
2. ESTABLISH YOUR EXPERTISE
As we have spoken about previously, to boost your
Google ranking, focus on content that promotes your
expertise, then use the keywords and images that capture
search engine attention.
3. BE PIN FRIENDLY AND CROSS PROMOTE
Put the Pin It button on your website and blog, feature
images that others will want to pin. Make sure you have a
“Follow me on Pinterest” on your website, and connect
Pinterest with all your other social media platforms so you
can easily post and tweet your pins.
4. PERCENTAGE MIX IS IMPORTANT
Your boards should be inviting with 40% of your pins
motivation & inspiring, 40% educational, and 20% brand.
5. PROMOTE OTHERS
You can effectively build your brand through Pinterest by
engaging the community, repinning, commenting, liking
and tagging other pinner’s you are following.
6. ATTENTION TO DETAIL & PIN PLACEMENT
Place the most important pins hear the middle of the top
or 2nd row as they will receive the highest percentage of
viewers.
7. MAKE YOUR PROFILE EASY TO FOLLOW
Make sure you have verified your Website in your profile
setting so you can get access to your analytics from
Pinterest. As with all SEO, we want to see which images
are drawing the most attention.

69.
Pinterest Page Photo
Pinterest is a social network that allows users to
visually share, curate, and discover new interests by
posting, also known as ‘pinning,’ images or videos to
their own or others’ pinboards (i.e. a collection of
‘pins,’ usually with a common theme).
Users can either upload images from their computer
or pin things they find on the web using the Pinterest
book marklet, Pin It button, or just a URL .
The cool thing about Pinterest is that it is all photos,
images, and infographics with little text and a basic
hyperlink back to your site. So, you should focus on
attractive images.
For your profile image all you need is an image at
least 500 by 500 pixels.

70.
CYS’s Pinterest Page

71.
SIX WAY S TO USE FO R Y O UR B USINE SS
Ge t Cr a nking Ti p Sh eet
Most social media strategies involve regular updates, You Tube doesn’t. A great video, optimized for sharing, can catapult
you into the trends. Discoveredhow to access the full viral potentialof YouTube.
1. TELL STORIES
Most of us don’t know how to create an HD video, but
you can easily tell your story through pictures and sound
on PowerPoint and convert that to a video for posting on
YouTube. Storytelling is the hottest trend in messaging.
Create a video series featuring pics of your customers so
they can shareand marketthe video to their networks.
2. AS SAID ABOVE – HIGHLIGHT YOUR FANS
But in this case, ask customers to post short YouTube
videos about their experiences with you — both positive
and negative. Referrals are the greatest marketing out
there. Thesevideos tell your story in a genuineway.
3. SINGLE OUT CUSTOMER QUESTIONS
Old Spice did it best a few years ago by making a handful
of videos at a time that directly responded to customer
questions. There's nothing more genuine and honest than
a personalized video to satisfy a customer's needs. Being
humorousand tagging influencers willbe attractive.
4. OK – DO BE PROLIFIC
I said above that you didn’t have to, but by being prolific
in creating videos you will see more traffic to your
website. YouTube selfie videos are simple to make and
publish, upload at least one video each week. You will see
a great ROI. But again, don’t let it compromise the time
you spend on the other higher ROI social media.
5. BE CLEVER
YouTube is quickly becoming a saturated market for online
marketing, so you've got to stand out. Inject humor, use
creative graphics and do anything you can to get your
video to stand out from the rest – don’t be BLAND!
6. FILL OUT DESCRIPTIONS THOROUGHLY
YouTube is owned by Google, so each video you publish
on YouTube has the potential for high search visibility.
Make sure to fill out every available empty box when you
publish your video.

72.
YouTube Channel Art
2560 pixels wide
1440pixelshigh
YouTube auto adjusts its header image from the larger viewer
version. The gray area has been sized to work with YouTube’s
dimensions and will be your canvas for creating your cover image!
Once it’s accepted by you, the header will be posted narrower.
You will not see your profile picture in the edit mode, but once it
loads to the header it will be in the upper right corner. You will see
on mine that I should adjust the CYS logo a bit to the right to keep
from being covered partially by my profile picture.
Just as before “insert picture” or “insert shape” and produce your
own graphics.
Once you’re finished, right click on the image and Save as Picture.
This will automatically save your image as a picture you can upload to YouTube.

73.
CYS’s YouTube Header
This is the original 2560 pixels by 1440 pixels image I uploaded to YouTube.

74.
CYS’s YouTube Header
This is what YouTube did with mine to finish it for loading into my YouTube Channel header.

75.
CYS’s Social Media Scheduler
Shareaholic makes it 1-click simple
to share Createyourself.com
articles, comments, purchases or
other activities from our website to
Facebook, Twitter, Pinterest,
LinkedIn, and more.
You can see how the Shareaholic
looks on all my Createyourself.com
articles.
Now that you know how to make your social media accounts
look attractive, you need to develop a process that allows you to
be disciplined in your postings.
Click on the Excel image to the right and you’ll be able to
download our Social Media scheduler that will help you build
your content plan and schedule when they should go out.

76.
CYS’s Social Media Deplorer
I use Buffer as my consolidated social media posting manager “Deplorer.” Buffer
makes it easy to share your pictures, videos and links with your friends and followers
across virtually all your social networks. Buffer lets you quickly share content to
Facebook, Twitter, LinkedIn and others from your computer or mobile phone.
When I am going to post an article, I first
click on Pinterest so that I can Pin the
image from the article to my Board. Buffer
doesn’t do Pinterest, but the Shareaholic
app does. When you click the green share
button a grand list of other social media
apps pops up which is where I connect to
Buffer. This is why I don’t have to go to the
individual sites and I can schedule the post
to push to those sites whenever I want them
to go out. I have all of my postings
preplanned and scheduled deploying over
the next 365 days. If something needs to go
out immediately, I just Share Now.

77.
We look forward to working with you.
Feel free to reach out to me anytime, any venue!
Dr. Gordon Jones
DHA, MHSA, PAHM, PPM
DrJ@Createyourself.com
706-383-3776
@GetCranking

78.
JUST DON’T BE ASTONISHED WHEN YOUR
SUCCESS BECOMES A REALITY

79.
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©2015