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1. Where’s the Money
The Global App Economy
Richard Pidgeon
Distimo

2. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
AGENDA
• Introduction
• Global Market Insights
• Local Market Insights
• Competitive Insights

3. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Introduction &
Background

4. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
DISTIMO INTRODUCTION
Distimo App Analytics
Free tracking of apps across all major app stores and ad networks
Distimo AppIQ
Premium data for developers, ad networks,
brands and the financial services industry
Distimo Conversion tracking
Track conversions and the life time value of users
Distimo API
Integrate app data in own or 3rd party platforms
Solving the App-Puzzle

5. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Global Market Insights

6. THE ASIAN MARKET IS GROWING QUICK
Global Revenue Distribution By Region, April 2013
vs. 2014
0.45
0.2
0.3
2014
Africa
Asia
Australia
Europe
North America
South America
0.002
0.34
0.051
0.23
0.35
0.014
2013
Africa
Asia
Australia
Europe
North America
South America

7. THE US AND JAPAN ARE CLEARLY IN THE LEAD
Combined Revenue iOS and Google Play, April 2014

8. ASIA SHOWS STRONGEST GROWTH IN REVENUE
Growth Rates in Revenue, Feb 2013 –Feb 2014

9. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners

10. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Local Market Insights

12. 12

13. 13

14. 14

15. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Looking at Competitor
Apps Performance

16. 16
Soundcloud GP Installs v iOS Downloads

17. 17
Soundcloud versus Spotify

18. Localized Russian Version of Navitel on iOS
performs better in Russia than Generic Google Play Version

19. MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinars:
www.distimo.com/publications
• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards

20. Richard Pidgeon
richard@distimo.com
THANK YOU!

21. 0.051
0.0347
0.0297
0.02410.02270.0214
0.01420.0139
0.01210.0121
Entertainment Newsstand Productivity Lifestyle Kids
iPad Revenue
0.079
0.043
0.0332
0.02120.02120.01980.01810.0177
0.01280.0109
Social
Networking
Navigation Music Education Productivity
iPhone Revenue
0.0224
0.0176
0.0134
0.0091
0.008 0.0075
0.00690.00650.0062
0.0055
Travel & LocalCommunication Productivity PersonalizationMusic & Audio
Google Play - Revenue
The success of an app can be
vary between different:
markets / app stores / devices
e.g. Social Networking /
Navigation
is more used on iPhone,
while streaming services
are more used on iPad.

22. 22

23. This analysis is based on comparing the revenue generated from the app stores of the following 34 countries:
Australia, Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel,
Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Philippines, Russia, Singapore, South Africa, Spain,
Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, United States, and Vietnam.
Market sizes of the Apple App Store and Google Play Nov – April 2014
GOOGLE’S PIECE OF THE PIE INCREASE

24. Track & Measure the impact of Events with Distimo AppIQ

25. Track & Measure the impact of
App Store Features with Distimo AppIQ

26. Track & Measure the impact of
App Store Features with Distimo AppIQ

27. Track & Measure the impact of Events with Distimo AppIQ

28. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
…..Effect of getting
featured

29. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
GETTING FEATERED WITH A REAL TIME EVENT
Estimated Downloads Nick by Nickelodeon, U.S.,
iOS
Featured in:
Kids’ Choice Awards
2014
3/1/2014 3/6/20143/11/20143/16/20143/21/20143/26/20143/31/20144/5/20144/10/2014

30. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
‘IF YOU LIKE…’ CATEGORIES BOOST
DOWNLOADS
Estimated Downloads per App, U.S., the Apple App
Store
2/10/2014 2/15/2014 2/20/2014 2/25/2014 3/2/2014 3/7/2014 3/12/2014
Puzzle Craft
Featured in:
If you Like…
Candy Crush
Tiny Tower
Featured in:
If you Like…
Minecraft
The Silent Age
Featured in:
If you Like…
The Room
Sea Stars
Featured in:
If you Like…
Badland

31. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
NOT ALL FEATURED CATEGORIES ARE
BENEFICAL
Superbrothers: Sword & Sworcery EP by Capybara
Games Inc., U.S., the Apple App Store
Featured in:
Spectacular
Stories: Games
Featured in:
Essentials: 10
Incredible Indie
Games
3/1/2014 3/7/2014 3/13/2014 3/19/2014 3/25/2014 3/31/2014 4/6/2014
Estimated Downloads Estimated Revenue

32. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Strategies
2. Soft
Launch

33. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
…..Where to do a soft
launch

34. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
 Discover bugs/ test the app
 Optimize marketing channels/ campaigns
 Get to know your users
o Usage
o Spending behavior
REASONS FOR A SOFT LAUNCH
WHY?
 Avoid large costs
 Get good feedback during the ‘hard launch’

35. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Soft Launch in Australia,
New Zealand, Mexico and more.
12/1/2013 12/6/2013 12/11/2013 12/16/2013 12/21/2013 12/26/2013 12/31/2013
New Zealand Australia Mexico Canada
ROVIO SOFT LAUNCHED ANGRY BIRDS GO!
Estimated Downloads Angry Birds Go! by Rovio, iOS

36. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
Strategies
3. Select Right Business
Model

37. MORE FINDINGS LIKE THESE
• Our blog with frequent updates and reports:
www.distimo.com/blog
• Monthly reports and webinars:
www.distimo.com/publications
• Free App Analytics to measure own applications:
www.distimo.com/app-analytics
• Daily ranking of all apps in every app store:
www.distimo.com/leaderboards

38. Distimo © 2014, some rights reserved. All trademarks are the property of their respective owners
BAD REVIEW DUE TO WRONG BUSINESS
MODEL
Review of Paid App, RollerCoaster Tycoon 4 by
Atari

39. THANK YOU FOR
LISTENING
Solving the App-Puzzle