Personal Information
Entreprise/Lieu de travail
Athens Greece
Profession
As. Professor in Marketing at Athens University of Economics and Business (AUEB)
Secteur d’activité
Advertising / Marketing / PR
À propos
Dr Chatzopoulou is As. Professor in Marketing at Athens University of Economics and Business (AUEB).
She holds a BSc and MSc from Greece (Athens University of Economics and Business) and a PhD from Newcastle University. Before joining academia she had 7 years working experience as a marketing manager.
During her academic career, Dr Chatzopoulou accomplished her PhD Thesis in Marketing at Newcastle University Business School (Newcastle, UK), supervised by Professor Matthew Gorton. Since then she has been investigating authenticity, quality and identity concepts especially in digital platforms like Instagram and YouTube.
Elena has also done consultancy in the retailing and digital sector.
Mots-clés
food
marketing
μάρκετινγκ
authenticity
restaurateurs
restaurant
εισαγωγή
Ορισμός
social identity theory
ethnic
nvivo
identity
qualitative
definition
οικονομικό πανεπιστήμιο αθηνών
κατεύθυνση
ΟΠΑ
οδε
involvement
information-seeking
information
trust
digital marketing
blogger
diet
mediterranean
greek
consumer
behavior
theory
actor
word of mouth
qsr
ethnicity
behaviour
qualitat
consumer behaviour
interview
consumer culture theory
social network
promotion
parís
communication
restaurants
grounded
marketing strategy
producers
euram
newcastle
strategy
constructivism
starbucks
seminar
tows
university
macdonald's
swot
practical
practise
research
interviews
supply chain
light eat
eat
business plan
Tout plus
Présentations
(7)Documents
(1)J’aime
(4)Το επικοινωνιακό πλαίσιο και η γλώσσα των ΜΜΕ
AUTh
•
il y a 13 ans
H σημειωτική προσέγγιση
Theresa Giakoumatou
•
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θεωρίες και μοντέλα επικοινωνίας
kokonagera
•
il y a 10 ans
10 Brian Solis Quotes by Prezly
Brian Solis
•
il y a 9 ans
Personal Information
Entreprise/Lieu de travail
Athens Greece
Profession
As. Professor in Marketing at Athens University of Economics and Business (AUEB)
Secteur d’activité
Advertising / Marketing / PR
À propos
Dr Chatzopoulou is As. Professor in Marketing at Athens University of Economics and Business (AUEB).
She holds a BSc and MSc from Greece (Athens University of Economics and Business) and a PhD from Newcastle University. Before joining academia she had 7 years working experience as a marketing manager.
During her academic career, Dr Chatzopoulou accomplished her PhD Thesis in Marketing at Newcastle University Business School (Newcastle, UK), supervised by Professor Matthew Gorton. Since then she has been investigating authenticity, quality and identity concepts especially in digital platforms like Instagram and YouTube.
Elena has also done consultancy in the retailing and digital sector.
Mots-clés
food
marketing
μάρκετινγκ
authenticity
restaurateurs
restaurant
εισαγωγή
Ορισμός
social identity theory
ethnic
nvivo
identity
qualitative
definition
οικονομικό πανεπιστήμιο αθηνών
κατεύθυνση
ΟΠΑ
οδε
involvement
information-seeking
information
trust
digital marketing
blogger
diet
mediterranean
greek
consumer
behavior
theory
actor
word of mouth
qsr
ethnicity
behaviour
qualitat
consumer behaviour
interview
consumer culture theory
social network
promotion
parís
communication
restaurants
grounded
marketing strategy
producers
euram
newcastle
strategy
constructivism
starbucks
seminar
tows
university
macdonald's
swot
practical
practise
research
interviews
supply chain
light eat
eat
business plan
Tout plus