The changing face of communications
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While a website alone may not be sufficient, communication is changing as people increasingly interact online. To effectively communicate, listen to customers and involve them through interactive and personalized experiences across multiple channels to build relationships, educate people in a cost-effective way, and market products and services accessibly to the over 100 million potential customers that are online. The key is understanding audience needs and goals, balancing listening and messaging, focusing on outcomes, and continually innovating to reach more people.
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The changing face of communications
- 1. What?! You mean a website won’t do it? The changing face of communications
- 2. The problem…
- 9. And, your point is? There are those who look at things the way they are, and ask why... I dream of things that never were, and ask why not? Robert Francis Kennedy
- 26. Don’t be restricted by what I’ve said… make it work for you.
Editor's Notes
- Over 100 million people use ‘online’ to share health experiences online 40% of Google traffic is health-related 75% of people search for medical information online before visits 78% of internet users read blogs 20% of people use Facebook and Twitter for healthcare information 3.5 million people become fans of Facebook pages every day 23 million people downloaded healthcare related pod and video casts last year 50% of UK GPs say social media has an important role to play in the future of patient management
- Loads of topics on You Tube including one relating to encouraging teenage boys to use condoms. Just put the information out through various social media networks and ‘left it’. Over 250k views and climbing. Made the information accessible in a format the end consumer understood.
- Variety of activities… very ‘involve’ heavy. Geo-location – checking in at gym gives them points. Personalised… fill in your own blank.
- 500 social enterprises surveyed in March. 64% said that social media boosted their bottom line by over 15% in the past year. They all approached it like a commercial business. Mulberry story.