1.
What We Will Do Today
1. Review just some of the ways you
can visualize your community
2. Complete an Engagement
Pyramid and Persona (if we have
time!)

2.
Ice Breaker
What was a memorable customer or
membership experience? Why?

3.
Geometry of Community

4.
All Hail the Triangle!

5.
The Sales Funnel
WHERE am I losing people?
HOW am I losing people?
How can I tweak my process?
How can I get more efficient?
25% conversion
19% conversion

6.
Process = Winning!

7.
Treat Different People Differently
“We have the choice to
treat [our supporters] as
individuals. Not only do
they need different
things, but they offer
differing amounts of
value to you and to your
project.”
- Seth Godin

8.
1. Do we have ways for our
members to engage at
each level?
2. Do we have a way to
move the most engaged
people to higher levels?

9.
Total active
Previous
12 months

10.
Let’s Make Our Own Pyramid
Let’s build a
pyramid

11.
What are the Benefits of Participation?
•it’s NOT about you. People participate
for a mix of selfish and altruistic reasons.
•68% volunteer because it improves their
own well being and makes them happy.
•50% volunteer because they want to
meet new people and make friends, and
to develop new skills and experiences.
Or to show off their expertise!

12.
Architecture of Participation
• How can you make it easy for
people to contribute?
• What ownership can you
give?
• How do you encourage
activity you want?
• How can you support the
creation of relationships?
AKA User Experience (UX)

13.
Personas
Who do you serve and what do they want?

14.
Let’s Create a Persona
• Be specific
• Base persona on a real
person
• Think about their values,
motivations, and passions

15.
Questions
1. Where does this person fit on the pyramid?
2. What level could they move to?
3. How would you know they’re ready for the
next level?

16.
Process flow Charts

17.
Questions?
•eli@vandergiessen.ca
•@elivdg
•http://www.linkedin.com/in/elijahv