Webinars can your secret tool for scaling your service delivery, training, and recruitment. Our two experts will share case studies of why their organizations pursued webinars as part of fulfilling their mission. We’ll cover pros and cons of the medium, best practices and things learned the hard way, benchmark webinar platforms, and walk you through the process of delivering a successful webinar: planning, recruiting speakers, marketing, delivery techniques, and follow-up.

1. How Delivering
Webinars Can
Benefit Your Mission
Speakers: Tonya Hyde and Chad Leaman

2. Who Are We?
Chad Leaman
@chadleaman
Director of Development,
Neil Squire Society
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Tonya Hyde
@madgiddy
Professional Development
Coordinator,
Engineers and Geoscientists BC

3. Webinars and Why to
Use Them
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4. “A seminar or other presentation that
takes place on the internet, allowing
participants in different locations to
see and hear the presenter, ask
questions, and sometimes answer
polls.

5. Webinar Formats
▸ Live presentations or
seminars
▸ Recorded seminars with
a live Q&A or interactive
piece
▸ Recorded seminars
posted online
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6. Common Attributes of Webinars
Accessibility
Organizers,
speakers, and
attendees can all
be in different
locations.
Basic Functionality
Ability to view
webcam of speaker
and speaker’s
presentation,
attendees ask
questions.
Advanced Functionality
Attendee to attendee
communication, ability to
share documents and
attachments with
attendees.
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7. Why Use Webinars?
▸ Expand Mailing List and Membership/Donations
▸ Raise Brand Awareness
▸ Establish Organizational Credibility
▸ Increase Social Media Traffic
▸ Train Volunteers / Ambassadors
▸ Access to a World-Wide Audience
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8. Planning Your Webinars
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9. Strategy, Strategy,
Strategy!
Consider your mission, your goals, and
your desired outcomes.
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10. What is Your Organization’s Mandate?
▸ Education
▸ Outreach
▸ Volunteer Engagement
▸ Accessibility
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11. Case Study
Work Wellness and Disability
Prevention Institute
Mandate
▸ Education
▸ Accessibility
Goals
▸ Credibility
▸ Expand Mailing List and Membership
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12. Case Study
Engineers and
Geoscientists BC
Mandate
▸ Education
▸ Volunteer Coordination
Goals
▸ Credibility
▸ Member Engagement
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13. Platform Comparisons
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WebinarJam
Demio
WebinarNinja
AnyMeeting
Join.Me
ReadyTalk
GotoWebinar
Adobe Connect
WebEx

14. Practical Strategies for Planning Your Webinar
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15. Practical Strategies for Planning Your Webinar
▸ Decide
Frequency
▸ Decide on
Format
▸ Recruiting
Speakers
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16. Give Yourself
Breathing Room
Schedule at least 2-3 webinars in advance
If you can keep your schedule booked out
well in advance, your webinar program is
more likely to endure long term.
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17. Marketing Your Webinars
▸ Utilize your own communication channels
▹ Email, social media, website, Google Ads, word of
mouth, etc.
▸ Pursue marketing opportunities with other
organizations
▸ Consider accreditation possibilities
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18. Always Direct To
Your Site
This will allow you to capture all the
contact details, obtain permission to
contact them, and thus grow your email
list in a quick and efficient manner.
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19. During Your Webinar: Best Practices
▸ Assume technology will
give you problems
▹ Schedule a practice run
▹ Start 30 min early
▹ Have a copy of the
presentation
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20. After Your Webinar
▸ Distribute an Exit Survey
▸ Follow-up with Attendees
▸ Post and Distribute the
Recording
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THANKS!
Any questions?

22. Resources
▸ Tips for Running Webinars
▹ 10 Steps for Planning a Webinar
▹ How to Use Webinars for Non-Profit Organizations
▸ Webinar Software Comparisons
▹ https://www.eztalks.com/webinars/best-webinar-software-comparison.html
▹ https://www.capterra.com/webinar-software/
▸ Professional Associations List
▹ https://www.capilanou.ca/career-development-centre/student-alumni/Professional-
Associations/
▸ Webinar Trainings for Non-Profits
▹ https://www.wildapricot.com/blogs/newsblog/2017/12/28/free-nonprofit-webinars-for-january-
2018
▹ http://www.care2services.com/webinars
▹ https://www.techsoupcanada.ca/en/upcoming_webinars
▹ https://charityvillage.com/cms/active-learning/webinars
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