1.
Measuring the Impact
of Your Non-Profit
Prepared Net2Vancouver October 2020

2.
Impact
Measurement
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3.
Contents
• Good Evaluation
• Good Data
• Three Areas of Organizational Assessments
• Measuring Impact
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4.
Evaluation • Provide Evidence
• Improve and Grow
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5.
Good Evaluation
• Collaborative
➢ Design
➢ Buy in
➢ Own Results
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6.
Good Evaluation
• Measure what Matters
• Logic Model
• Smart Indicators
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Logic Model
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8.
Good Evaluation
• Keep it Simple
• Tool for Learning
• Belief in Data
• Good Data
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Good Data
• CART
➢ Credible: High quality data that is analyzed
properly
➢ Actionable: Actionable data for decision makers
CART Principle from The Goldilocks Challenge: Right-Fit Evidence for
the Social Sector
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Good Data
• CART
➢ Responsible: Data collection benefits outweigh
the cost
➢ Transportable: Collected data benefits other
programs or organizations
CART Principle from The Goldilocks Challenge: Right-Fit Evidence for the Social Sector
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11.
Good Evaluation
“The best metrics show how any job contributes to
the larger mission, what is expected of that job, and
how well the person who holds it is doing. They also
help establish a culture of accountability.”
John C. Sawhill and David Williamson
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What to Evaluate?
• Performance
• Capacity
• Impact
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Performance
Informed by values, mission, and vision
• Activity
➢ Clients Served
➢ Community Events
➢ Projects Launched
• Quality
➢ Staff/Volunteer Performance
➢ Service Quality
➢ Program Implementation
➢ Stakeholders
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Capacity
Informed by strategic priorities
• Tactics
➢ Growth in Fundraising
➢ Organizational Culture
➢ Social Media Engagement
• Generally accepted/required ones:
➢ Policies & Procedures
➢ Training & Operation Manuals
➢ Financial Health
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Impact
• The Force
• The Strong Effect or Influence
• Leads to Change in:
➢ Action
➢ Commitment
➢ Belief
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Impact
Impact is not only the Change in the Lives of
your Clients, but also the Transformation of
Clients themselves.
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Conditions for
Measuring Impact
• Performance
• Capacity
• Commitment
• Not Anecdotal Stories
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Measuring Impact
• Longitudinal Studies
• Presence of Counterfactuals
• Voice of Program Participants
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Measuring Impact
Informed by Theory of Change
• Quantitative: What
➢ Establishes a baseline
➢ Measures Progress
➢ Compare and Contrast
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Measuring Impact
• Qualitative: Why, How
➢ Deeper
➢ Causality
• Capture the Clients’ voice
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Analyze, Share,
Improve
• Group Themes
• Allow the data to speak
• Share, Engage
• Learn, Improve
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Learning Organization
• Culture of Evaluation
• Engaged Workforce
• Stakeholders Voice
• Change Management
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Summary
• Performance, Capacity and Impact
• Ensure Conditions for Measuring Impact are in Place
• Good Evaluation is Collaborative & Tool for Learning
• Anchors of Good Evaluation: Values, Vision, Mission, Strategic Priorities & A
Sound Theory of Change
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References
• Getting to What Matters by Dr. Steve Patty
• Impact Evaluation in Practice, 2nd Edition, Paul J. Gertler, Sebastian Martinez, ..
• Measuring what matters in non-profits (article) Sawhill & Williamson
• The Goldilocks Challenge: The Right Fit Evidence .by Dean Karlan and Mary Kay
Gugerty
• Theoryofchange.org 24

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Questions? Get in touch
PossibilitiesUnlimited.ca
Info@possibilitiesunlimited.ca
604.809.6436
@possibilitiesru @urpossibilities
PossibilitiesUnlimited
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