Elin & Taner
Kilicarslan
Sustainable Business Growth
& Market Penetration Using
 Social Media
 Customer Engagement
 eCommerce

How To Guide – “Perfect Timing”
Killer Online Marketing Tactics
Webinar URL: www.74by2.com/webinar
Date: February 20
 Landing Pages with Opt-Ins
 Search Engine Optimisation
 Social Media Engagement
 eCommerce & Payment Gateways
 Elin’s Master Class delivered in Mumbai at the
Asian Retail Forum in October 2012

Our Gift To You
Over 200 Web Tools That You Can Use Right Now
for Your Business Growth & Marketing
Go Here & Download the eBook
www.74by2.com/gift

What Do You Do?
How many of you...
Advertise in Papers/Magazines?
Create and Send Flyers?
Press Releases?
Advertise in Online News Portals?
Leverage Social Media (with a solid strategy)?
Send regular Emails to keep clients engaged?
Mobile?

Some Mind-Boggling Stats
1.06 billion monthly active users, 680 million mobile
users, more than 42 million pages and 9 million apps
YouTube: 800 million users, 4 billion views per day
Twitter: 500 million total users, more than 200 million
active users
Google+: 343 million active users
LinkedIn: 200 million users

The Numbers - India
Internet Users: 150 million
Internet Penetration: approx. 12% (U.S. = 80%)
Mobile Subscribers: 950 million
Estimated Mobile Internet Users 2013 ...
100 million!

Local Stats - India

Local Stats - India

Local Stats - India

Local Stats - India

Local Stats - India

Start at the End
C-Level executives tend to have a stranglehold on
the online development of their companies.
Do not fear emerging technologies and
strategies, listen carefully to your customers
wants/needs, and (we know this goes against the
grain) listen to what young executives in your
company are talking about.

Marketing Myth Public Enemy #1
B2B Marketing is a Myth
Everything in the world is B2”People”

9 Golden Rules

The Golden Rules – Rule 1
Don’t Take Yourself Too Seriously
It should be obvious but Social Marketing is about
being SOCIAL and that means you need a good
online personality to make your brand likeable.

Success From an Indian Company

The Golden Rules – Rule 2
In-bound Is Not Enough
Each of the tactics we describe today can work on
their own BUT for a business to benefit fully from
them, they should always be combined with some
level of outbound marketing.
Never underestimate what a bit of paid promotion
can do for your business.

Paid Ad Spot
ICM Capital bought top ad placement getting tons of visitors
each week

Paid Ad Landing Page
Delivered on the promise from
their ad

The Golden Rules – Rule 3
You Must Have Great Content & Solid Offers
Without well-produced engaging content, any and
all tactics you employ will most likely fail.

Engaging Offers

... that delivered and won!

The Golden Rules – Rule 4
You Will Need a Strong Call-to-Action
The tried and true strong call-to-action is just as
important in social media as it is everywhere else.
Be clear about what you want your audience to do
after consuming your content or engaging with
your brand.

Call-to-Action – Winner?

Call-to-Action – Winner?

The Golden Rules – Rule 5
Always Add Value
At the end of the day, if you are not providing some
sort of value to your prospects and customers, you
are not doing your job and even social media
marketing will never work for you.

Add Value in Advance

The Golden Rules – Rule 6
Never Forget That “Social” is a Two-Way Street
No one likes being talked at. Yes broadcast your
message but remember to keep the lines of
communication open in both directions. When
contacted, always respond quickly and sincerely. Be
sure to mix up your messaging and use a combo of
content and offers.

Barack 2.0 by David Bullock

Resolve the Issue Openly

The Golden Rules – Rule 7
Create Brand Ambassadors Inside Your Company
As Well
Whether you are a one-man show or a large
corporate, every employee should champion your
brand, products, and services. Some forms of
communication are far easier to create the value
your customers’ intend to receive.

Video Marketing Strategy
When SalesForce™ created videos on important issues
people were having within their niche or “How-To”
videos about their niche, they went from getting 300
views/day to over 7,500 views/day per video.
That’s the same as having 46 Efficient Sales Reps
working for them each day and it’s FREE!
Pure benefits...

The Golden Rules – Rule 8
Allow Customers to be Customers; Let Them Buy
Quite often customers have to try so hard to find a
way to buy from you, they give up. Make sure if
you can let people buy or order from you
online, they should have every opportunity to do
so. Automate your website with live chat plugins to
start the sales process on visiting your site.

eCommerce is Always Selling
...is your website?

The Golden Rules – Rule 9
Track everything but make sure you track Marketing
Analytics!
 Precisely target real buyers as it happens..
 See your traffic source data
 Track events that moved sales/didn’t
 Align sales +marketing through closed-loop reporting (tied
into CRM)
 A/B Test your website for optimisation
 Conduct Competitive Analysis
 Analyse your sales pages

Who, What, Where, When...
Try HubSpot

THANK YOU!
Over 200 Web Tools That You Can Use Right Now for Your
Business Growth & Marketing
Go Here & Download the eBook
www.74by2.com/gift
We Thank You Again
Elin & Taner Kilicarslan