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Qualité Web et mégalomanie : tout ce que j'ai à apprendre à google

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Conférence donnée par Elie Sloïm, fondateur du projet Opquast, au SEO Camp'us de Lille le 5 décembre 2014.

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Qualité Web et mégalomanie : tout ce que j'ai à apprendre à google

  1. 1. Mégalomanie & qualité Web Tout ce que j’ai à apprendre à Google @ElieSL Seocamp - Lille 5 décembre 2014
  2. 2. Mission d’un outil de recherche
  3. 3. Comment classer des pages Web ?
  4. 4. Popularité ?
  5. 5. Vitesse d'affichage, grammaire, structure
  6. 6. Besoin d’info de la part des créateurs de sites …les alternatives en texte seul au contenu […] facilitent l'exploration et l'indexation de votre site par les moteurs de recherche
  7. 7. https://support.google.com/webmasters/topic/6001981?hl=fr&ref_topic=3309300
  8. 8. In general, webmasters can improve the rank of their sites by… …creating high-quality Mai 2013 sites that users will want to use and share. …increasing the number of high-quality sites that link to their pages. http://searchengineland.com/google-changes-ranking-advice-says-build-quality-sites-not-links-163931
  9. 9. Google classe les pages en fonction de leur qualité
  10. 10. Qualité Web ? Aptitude d'un service en ligne à satisfaire des exigences implicites ou explicites.
  11. 11. Modèle (2001) Infographie @nissone http://w3qualite.net/outils/qualite-web-les-bonnes-pratiques-pour-ameliorer-vos-sites-une-premiere-impression
  12. 12. Des règles utiles, vérifiables en ligne, universelles et qui font consensus ?
  13. 13. En pratique, des check-lists
  14. 14. Des checklists de critères qualité Licence CC-BY-SA https://checklists.opquast.com/ Téléchargement libre Eyrolles 7€ Temesis 39€
  15. 15. Et si la qualité Web était l'avenir du SEO?
  16. 16. Régle 1 Ce qui nuit à la qualité Web sera tôt ou tard sanctionné
  17. 17. Conséquence Utiliser les check-lists qualité Web pour prévenir les risques
  18. 18. Régle 2 Ce qui améliore la qualité Web aura tôt ou tard des bénéfices en terme de SEO
  19. 19. Conséquence Le travail du SEO de demain est d’optimiser la qualité des sites
  20. 20. Régle 3 Ce qui aide les machines à mesurer la qualité Web aura tôt ou tard des bénéfices en terme de SEO
  21. 21. Conséquence Les moteurs de recherche déduisent les informations sur la qualité des pages. Pourquoi ne pas leur fournir ?
  22. 22. Fournissons des déclarations qualité normalisées
  23. 23. https://websites.opquast.com/list/11
  24. 24. TXT CSV JSON 1 - Chaque image est dotée d'une alternative textuelle appropriée. Conforme 3 - Le contenu de chaque page e s t o r g a n i s é s e l o n u n e structure de titres et sous-titres hiérarchisée. Conforme 8 - Les coordonnées postales e t t é l é p h o n i q u e s d e l a représentation locale ou du siège social des sociétés et organisations sont indiquées. Conforme https://websites.opquast.com/list/11/txt { "31360": { "best practice": "name": "86", "description": "Les objets inclus sont dotu00e9s d'une alternative appropri u00e9e." }, "conformance": "Non applicable" }, "31233": { "best practice": { "name": "73", https://websites.opquast.com/list/11/json "id";"Nom";"Description";"Résulta t" "31352";"1";"Chaque image est dotée d'une alternative textuelle appropriée.";"Conforme" "31322";"3";"Le contenu de chaque page est organisé selon une structure de titres et sous-titres hiérarchisée.";"Conforme" "31262";"8";"Les coordonnées postales et téléphoniques de la représentation locale ou du siège social des sociétés et organisations sont https://websites.opquast.com/list/11/csv
  25. 25. Et si la qualité Web était une partie de votre travail de demain ?
  26. 26. Merci
  27. 27. Contact Opquast, porté par Temesis - SAS au capital de 116 766 € 18, rue Lucien Granet - 33150 Cenon - France Tél : +33 5 56 401 402 www.opquast.com partners.opquast.com qualité-web-lelivre.com checklists.opquast.com desktop.opquast.com reporting.opquast.com
  28. 28. Crédits http://commons.wikimedia.org/wiki/File:Ernest_Meissonier- Campagne_de_France_cropped.jpg https://www.flickr.com/photos/barretthall/8785336386 https://www.flickr.com/photos/61423903@N06/8084060025 http://dogcare.dailypuppy.com/effects-after-dog-heat-stroke-5892.html http://commons.wikimedia.org/wiki/File:Magnifying_Glass_Photo.jpg http://pixabay.com/fr/paysage-nature-bleu-ciel-soleil-64277/ http://en.wikipedia.org/wiki/History_of_coal_mining_in_the_United_States https://www.flickr.com/photos/lisalenscap/751351332/ http://pixabay.com/fr/panda-ours-zoo-des-animaux-sauvage-244767/ https://www.flickr.com/photos/styeb/5698166245/ http://pixabay.com/fr/pingouin-africain-aves-221556/ http://fr.scribd.com/doc/217994742/General-Guidelines-1 https://www.flickr.com/photos/coolabanana/2100973353

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