Writing The Application Letter / Career development

Elisabeth Dols-De Rooij
Elisabeth Dols-De RooijESL Specialist at AFNORTH International School à AFNORTH International School
Writing The Application Letter




     by Elisabeth Dols-De Rooij



     areer Development
“To live is to choose,
 but to choose well, you must know who you are and
 what you stand for, where you want to go and why you
 want to get there.‖


 Kofi Annan 1938 - present
Training outline

 Discussion
 Key Questions to ask yourself
 Planning Producing and Completing
  2 types of application letters
 Lay out letter: Intro – Core – Close (Template)
 Transitions and style of writing
 Targeting organizations: How?
 The application letter do‘s & don‘ts
 Personal Questions
Discussion
___________________________
Which one is more important to the employer: your CV or
your application letter? Why?

True or False?
―Past performance predicts future behaviour.‖

Question: How employable are you?
KEY QUESTIONS to ask Yourself
_______________________________

What is my motivation?

Which career objective do I want to achieve?

Where can I best apply my skills and qualifications?

Which companies match my drive?

In other words:
What can I do for them?
Fear no question

                                    Kirsty MacCulloch is a senior
                                    project manager at
                                    Hobsons/GET Graduate
                                    Recruitment, the market leader
                                    in student recruitment marketing
                                    and management.




Source: JobSite Be My Interviewer
Match
 Your competencies
  Your experience
   Your interests

       
With the company‘s
    competencies
     experience
       interests
“Know thyself.”
Socrates 470 BC – 399 BC
75%
Planning           Writing    25%    Completing



1.Preparation
                  2. Production
                                    3. Development
The Application Letter
          =
   Your Motivation
ACT NOW

Remember that you are responsible for
 explicitly communicating your value to
              the employer.
Writing Aids




Cover Letter Template
   & Transitions
Application Letters

        Types

   A. Cover Letter
 B. Speculative letter
A. Cover letter

The opportunity to sell yourself to employer

To say WHY your CV or letter of application
is worth reading

  Use it to highlight your enthusiasm,
  your suitability for the job.
  Emphasise your strenghts and skills.
Cover letter - Intro

Clearly structures:
WHAT you‘re applying for – the job title and
WHERE you saw the advert
Example: In reference to…
STRONG OPENING STATEMENTS!

I am excited to see a strong potential fit between the
Management Consultant position you posted in …[where]
on …[when] and my previous experience.


Your posting for a Controller indicated requirements that
closely match my background and expertise. I have enclosed
my CV to provide a summary of my qualifications and
background for your personal review.
Cover letter – The Core
Clearly structures your motivation:


WHY the job interests you
WHY you want to work for this organization in particular

 Example:
“My interest goes out to your organization ever since…“
This is a strong
                   Core Statement!


Your company intrigues me as an organization that realizes
the importance of inspiring teams to reach new heights, which is
the very type of vision that has defined and propelled my career.
The Core - Emphasizes

WHY you are suitable for the position
  Elaborate on the information in your CV by
   highlighting your relevant skills, experience
   and personal qualities


  Match your skills to the position‘s specification,
   using the same key words where possible.
The Core – Relates to


 The company’s Vision – Mission statement!
MISSION STATEMENTS

―Setting the standard in helping our customers
 manage their financial future.‖

―…to play a key role in international education in
 the field of management of transition processes in
 culturally diverse organizations.

―It‘s Your World.‖
Cover letter – The Close

*Remember to end positively and enthusiastically*

                     include
              ***Call to Action!***
The Close - Examples

 THE OPEN CLOSE
 ―Thank you for your time and consideration.
  I look forward to meeting with you soon.‖

 THE CONFIDENT CLOSE
 ―I am confident and willing to answer any questions you
  may have in order to ensure compliance with your
  requirements and high standards. ―
The Close – Call to Action


 Example:
 ―Please visit my Linkedin account
 http://www.linkedin.com/pub/elisabeth-dols/13/a68/433
 to learn more about my experience and connections. Or,
 feel free to browse my website www.communication-
 realization.com to find out more about my career
 objective.‖
This is a strong
                   CLOSING statement

I look forward to meeting with you to learn more about
the [title] position and discuss your objectives, and how I can
contribute to the success of your department. In the
meantime, please feel free to contact me should you
require any further information or if you have any questions.

Yours Sincerely,
B. Speculative Letter


• Tailored to a specific organization
 • Addressed to a named individual
The Speculative Letter

  Should be clearly structured to cover:

• the kind of work you are looking for;
• why you want to work for this organization in
  particular;
• why you are suitable;
• highlighting your relevant skills, experience and
  personal qualities from your Resume.
           Remember to sound positive and enthusiastic
Targeting organizations
         When should I use this approach?
              Try this with organizations that

 You would really like to work for – Let them know
  about you
 Use recruitment agencies or word of mouth to fill
  vacancies
 Don‘t have to advertise because they receive so
  many speculative applications
Shortlist organization(s)

  Focus on

• what kind of positions they have that are of interest
  to you
• what their requirements are in terms of qualifications,
  work experience and skills
• why they interest you as a potential employer
• finding out who you should approach within the
  organization.
How?

• Research the job
  Check out what the job you'd like actually entails. Use
  careers information, web searches, Blogs, recruitment
  literature, job advertisements and job descriptions.

• Analyse your skills
  Analyse your skills, experience and personal work
  requirements to be sure they match what is required to
  do the job.
Contact your chosen
          organization(s)

• Finally, you need to write a speculative letter to
  accompany your CV and send it to the employers you
  have decided to target.

• Indicating that you know something about the company
  shows that you are interested in the employer.
Follow up!

If you don't hear from them, wait 5 working days,
       then follow up with a telephone call.
    Ask if they have received your letter and CV
      and ask to discuss its content further.
Writing
The application letter –
In short
           Be Clear - Content
           Check Grammar & Spelling
           Edit
           Proofread 100x or
           Let Someone Else Proofread For You
“With your mind power, your determination,
 your instinct, and the experience as well,
 you can fly very high.”

                              Ayrton Senna




                               1960 – 1994
Application Letter
  Do’s
 Include the addressee‘s full name, title, company name, and
  company address

 Include your own full name, address, and contact information

 Use a formal greeting (Mr., Ms., Dr.) – use formal language
  throughout the letter

 Mention how you found out about the position
Application Letter
  Do’s continued
 Be clear, objective and persuasive — rather than simply describing
  your background

 Be positive in tone, content and expectations

 Use transitions appropriately

 Check Properties in MsWord!

 Keep copies of everything you send (create a filing system)

 Follow up after five business days.
Application Letter
                                         Don’ts
Don’t:

 write a long letter—shorter is better (2 pages max)

 address the person by first name unless you know him or her
  personally and have permission to do so

 write more than three/four paragraphs (intro, core, closing)

 forget to personally sign the letter (or type your name)
Application Letter
                                         Don’ts
Don’t:
 use contractions (I‘m, I‘d, you‘ll)
 don‘t mix up UK and US spelling.
 use flashy stationery
  (unless you‘re applying for a highly creative job)
 use slang.
Consider all skills involved

    • Prospecting: company research
  • Networking: initiating, leading, selling
   • Writing: Resume & Cover Letter
    • Listening: interpreting, analysing
 • Convincing: public speaking, expertise
           • Trusting: Your Self
“I am the master of my fate:
I am the captain of my soul.”




                                Excerpt from ‗Invictus‘
                                first published in 1888
                                in Henley's Book of Verses
USEFUL LINKS
http://holland.angloinfo.com/countries/holland/working.asp

http://www.askoxford.com/betterwriting/

http://www.careerperfect.com/content/resume-writing-help-sample-
resumes/

http://www.jobsite.co.uk/bemyinterviewer/
Writing The Application Letter / Career development
GOOD LUCK TO YOU!
1 sur 43

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Writing The Application Letter / Career development

  • 1. Writing The Application Letter by Elisabeth Dols-De Rooij areer Development
  • 2. “To live is to choose, but to choose well, you must know who you are and what you stand for, where you want to go and why you want to get there.‖ Kofi Annan 1938 - present
  • 3. Training outline  Discussion  Key Questions to ask yourself  Planning Producing and Completing 2 types of application letters  Lay out letter: Intro – Core – Close (Template)  Transitions and style of writing  Targeting organizations: How?  The application letter do‘s & don‘ts  Personal Questions
  • 4. Discussion ___________________________ Which one is more important to the employer: your CV or your application letter? Why? True or False? ―Past performance predicts future behaviour.‖ Question: How employable are you?
  • 5. KEY QUESTIONS to ask Yourself _______________________________ What is my motivation? Which career objective do I want to achieve? Where can I best apply my skills and qualifications? Which companies match my drive? In other words: What can I do for them?
  • 6. Fear no question Kirsty MacCulloch is a senior project manager at Hobsons/GET Graduate Recruitment, the market leader in student recruitment marketing and management. Source: JobSite Be My Interviewer
  • 7. Match Your competencies Your experience Your interests  With the company‘s competencies experience interests
  • 9. 75% Planning Writing 25% Completing 1.Preparation 2. Production 3. Development
  • 10. The Application Letter = Your Motivation
  • 11. ACT NOW Remember that you are responsible for explicitly communicating your value to the employer.
  • 12. Writing Aids Cover Letter Template & Transitions
  • 13. Application Letters Types A. Cover Letter B. Speculative letter
  • 14. A. Cover letter The opportunity to sell yourself to employer To say WHY your CV or letter of application is worth reading Use it to highlight your enthusiasm, your suitability for the job. Emphasise your strenghts and skills.
  • 15. Cover letter - Intro Clearly structures: WHAT you‘re applying for – the job title and WHERE you saw the advert Example: In reference to…
  • 16. STRONG OPENING STATEMENTS! I am excited to see a strong potential fit between the Management Consultant position you posted in …[where] on …[when] and my previous experience. Your posting for a Controller indicated requirements that closely match my background and expertise. I have enclosed my CV to provide a summary of my qualifications and background for your personal review.
  • 17. Cover letter – The Core Clearly structures your motivation: WHY the job interests you WHY you want to work for this organization in particular Example: “My interest goes out to your organization ever since…“
  • 18. This is a strong Core Statement! Your company intrigues me as an organization that realizes the importance of inspiring teams to reach new heights, which is the very type of vision that has defined and propelled my career.
  • 19. The Core - Emphasizes WHY you are suitable for the position  Elaborate on the information in your CV by highlighting your relevant skills, experience and personal qualities  Match your skills to the position‘s specification, using the same key words where possible.
  • 20. The Core – Relates to The company’s Vision – Mission statement!
  • 21. MISSION STATEMENTS ―Setting the standard in helping our customers manage their financial future.‖ ―…to play a key role in international education in the field of management of transition processes in culturally diverse organizations. ―It‘s Your World.‖
  • 22. Cover letter – The Close *Remember to end positively and enthusiastically* include ***Call to Action!***
  • 23. The Close - Examples THE OPEN CLOSE ―Thank you for your time and consideration. I look forward to meeting with you soon.‖ THE CONFIDENT CLOSE ―I am confident and willing to answer any questions you may have in order to ensure compliance with your requirements and high standards. ―
  • 24. The Close – Call to Action Example: ―Please visit my Linkedin account http://www.linkedin.com/pub/elisabeth-dols/13/a68/433 to learn more about my experience and connections. Or, feel free to browse my website www.communication- realization.com to find out more about my career objective.‖
  • 25. This is a strong CLOSING statement I look forward to meeting with you to learn more about the [title] position and discuss your objectives, and how I can contribute to the success of your department. In the meantime, please feel free to contact me should you require any further information or if you have any questions. Yours Sincerely,
  • 26. B. Speculative Letter • Tailored to a specific organization • Addressed to a named individual
  • 27. The Speculative Letter Should be clearly structured to cover: • the kind of work you are looking for; • why you want to work for this organization in particular; • why you are suitable; • highlighting your relevant skills, experience and personal qualities from your Resume. Remember to sound positive and enthusiastic
  • 28. Targeting organizations When should I use this approach? Try this with organizations that  You would really like to work for – Let them know about you  Use recruitment agencies or word of mouth to fill vacancies  Don‘t have to advertise because they receive so many speculative applications
  • 29. Shortlist organization(s) Focus on • what kind of positions they have that are of interest to you • what their requirements are in terms of qualifications, work experience and skills • why they interest you as a potential employer • finding out who you should approach within the organization.
  • 30. How? • Research the job Check out what the job you'd like actually entails. Use careers information, web searches, Blogs, recruitment literature, job advertisements and job descriptions. • Analyse your skills Analyse your skills, experience and personal work requirements to be sure they match what is required to do the job.
  • 31. Contact your chosen organization(s) • Finally, you need to write a speculative letter to accompany your CV and send it to the employers you have decided to target. • Indicating that you know something about the company shows that you are interested in the employer.
  • 32. Follow up! If you don't hear from them, wait 5 working days, then follow up with a telephone call. Ask if they have received your letter and CV and ask to discuss its content further.
  • 33. Writing The application letter – In short  Be Clear - Content  Check Grammar & Spelling  Edit  Proofread 100x or  Let Someone Else Proofread For You
  • 34. “With your mind power, your determination, your instinct, and the experience as well, you can fly very high.” Ayrton Senna 1960 – 1994
  • 35. Application Letter Do’s  Include the addressee‘s full name, title, company name, and company address  Include your own full name, address, and contact information  Use a formal greeting (Mr., Ms., Dr.) – use formal language throughout the letter  Mention how you found out about the position
  • 36. Application Letter Do’s continued  Be clear, objective and persuasive — rather than simply describing your background  Be positive in tone, content and expectations  Use transitions appropriately  Check Properties in MsWord!  Keep copies of everything you send (create a filing system)  Follow up after five business days.
  • 37. Application Letter Don’ts Don’t:  write a long letter—shorter is better (2 pages max)  address the person by first name unless you know him or her personally and have permission to do so  write more than three/four paragraphs (intro, core, closing)  forget to personally sign the letter (or type your name)
  • 38. Application Letter Don’ts Don’t:  use contractions (I‘m, I‘d, you‘ll)  don‘t mix up UK and US spelling.  use flashy stationery (unless you‘re applying for a highly creative job)  use slang.
  • 39. Consider all skills involved • Prospecting: company research • Networking: initiating, leading, selling • Writing: Resume & Cover Letter • Listening: interpreting, analysing • Convincing: public speaking, expertise • Trusting: Your Self
  • 40. “I am the master of my fate: I am the captain of my soul.” Excerpt from ‗Invictus‘ first published in 1888 in Henley's Book of Verses
  • 43. GOOD LUCK TO YOU!