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@elisevbaugh



                               transmedia producers guide to the galaxy:


                            transmedia activism
                                     a special thanks to Jeff Gomez,
                                  for his guidance in this presentation.




            @elisevbaugh                                                   #transmediactivism


                                              www.innovent.tv
Monday, December 31, 2012
“good transmedia production contributes to the long-term health of the
            intellectual property.”

            -Jeff Gomez



             good transmedia production is an investment in time, passion & energy,
             how can we ensure sustainability as producers?


              @elisevbaugh




                               transmedia producers guide to the galaxy:
                                             www.innovent.tv
Monday, December 31, 2012
good transmedia production is an investment in time,
                            passion & energy, how can we ensure sustainability as
                            producers?



                            developing production success metrics
                            and analyzing your ROI throughout the
                            production




       @elisevbaugh                  transmedia producers guide to the galaxy:

                                                 www.innovent.tv
Monday, December 31, 2012
1
                   risk reward velocity : methodologies in quantifying
                                     success and assessing project potential




       @elisevbaugh             transmedia producers guide to the galaxy:

                                            www.innovent.tv
Monday, December 31, 2012
case study: risk reward velocity
             quantifying a projects’ potential for success


                                     ignite internal team passion
                                                                                 1
                                                     financial stability


                                                    strategy for success


                                                production team experience


                                            social impact


                                        team assessment:
                                        experience, reputation &

       @elisevbaugh
                                                                             www.innovent.tv
                                   expansion:

Monday, December 31, 2012
2
                            think big

                                  when conceptualizing remove all boundaries.

                                        what would you do if time, $ were no option?

                                          push the boundaries

                                             create new methodologies in storytelling

                                             think of new ways to activate




       @elisevbaugh                transmedia producers guide to the galaxy:            www.innovent.tv




Monday, December 31, 2012
then think real
         focus on depth rather than breadth


             what are creative ways to work with constraints?
                                                                               3
                      what can we not only do, but do well?




       @elisevbaugh             transmedia producers guide to the galaxy:   www.innovent.tv




Monday, December 31, 2012
case study: nprʼs storycorp @ POV
                  think big, then think real
                                                                                   2


       @elisevbaugh                 transmedia producers guide to the galaxy:   www.innovent.tv




Monday, December 31, 2012
case study: nprʼs storycorp @ POV
      think big, then think real

                                                                              3


       @elisevbaugh            transmedia producers guide to the galaxy:   www.innovent.tv



Monday, December 31, 2012
4
      ‘Good stories garner a following,
      When audiences are captivated by a story they take action.’
      - Antonio Kaplan



     realize your potential | transmedia embraces the relationship with the
     audience ....




      audience + relationship = value
      Recognize todays shift away from broadcast only practices
      ( value = reach + demographic )




       @elisevbaugh                   transmedia producers guide to the galaxy:   www.innovent.tv




Monday, December 31, 2012
@elisevbaugh


       case study: realize your potential
         monetisation strategies for the film when I walk, AXSmap & AXSlab           4
     • corporate                    • crowd sourced                 •   Bayvc
         sponsorship
                                        content driving             •   nathan cummings
     •   crowd sourced
                                        additional corporate        •   google maps
         funding
                                        funding                     •   flash mob events
                                    •   philanthropic funding




     @elisevbaugh                 transmedia producers guide to the galaxy:




Monday, December 31, 2012
5
        create procedures for decision making

        in transmedia we do not always have control over every element of the
        productions life. understand this and plan for it & schedule meetings at regular
        intervals during the life of the project




       @elisevbaugh            transmedia producers guide to the galaxy:          www.innovent.tv




Monday, December 31, 2012
6
            validate your audiences: celebrate audience
            participation, recognize and reward audience
            members that contribute.


                            "I've talked to nearly 30,000 people on this show, and
                            all 30,000 had one thing in common: They all wanted
                            validation.
                            ~ Oprah




       @elisevbaugh                    transmedia producers guide to the galaxy:     www.innovent.tv




Monday, December 31, 2012
7
          case study: IPLSF collaborative poetry @ SFIPF
          validate your audiences:




       @elisevbaugh            transmedia producers guide to the galaxy:   www.innovent.tv

Monday, December 31, 2012
8
          create a guide to your universe...

          the creation of a a living document that grows, evolves and changes direction and
          as the project takes form.

          when the project takes on a life of its own , its a good thing.




       @elisevbaugh              transmedia producers guide to the galaxy:         www.innovent.tv




Monday, December 31, 2012
9
                Immerse yourself in the storyworld




      @elisevbaugh          transmedia producers guide to the galaxy:   www.innovent.tv


Monday, December 31, 2012
case study: magnetic poets
  Immerse yourself in the storyworld
                                                                        9



      @elisevbaugh          transmedia producers guide to the galaxy:   www.innovent.tv



Monday, December 31, 2012
10



    @elisevbaugh            transmedia producers guide to the galaxy:   www.innovent.tv


Monday, December 31, 2012
with special thanks to...




                                       Maya Zuckerman
                                         Jeff Gomez
                                        Antonio Kaplan

       @elisevbaugh           transmedia producers guide to the galaxy:   www.innovent.tv




Monday, December 31, 2012

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Innovent presents 'Transmedia Activist' @ Producers Guide to the Galaxy | hosted by PGA & Transmedia SF

  • 1. @elisevbaugh transmedia producers guide to the galaxy: transmedia activism a special thanks to Jeff Gomez, for his guidance in this presentation. @elisevbaugh #transmediactivism www.innovent.tv Monday, December 31, 2012
  • 2. “good transmedia production contributes to the long-term health of the intellectual property.” -Jeff Gomez good transmedia production is an investment in time, passion & energy, how can we ensure sustainability as producers? @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 3. good transmedia production is an investment in time, passion & energy, how can we ensure sustainability as producers? developing production success metrics and analyzing your ROI throughout the production @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 4. 1 risk reward velocity : methodologies in quantifying success and assessing project potential @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 5. case study: risk reward velocity quantifying a projects’ potential for success ignite internal team passion 1 financial stability strategy for success production team experience social impact team assessment: experience, reputation & @elisevbaugh www.innovent.tv expansion: Monday, December 31, 2012
  • 6. 2 think big when conceptualizing remove all boundaries. what would you do if time, $ were no option? push the boundaries create new methodologies in storytelling think of new ways to activate @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 7. then think real focus on depth rather than breadth what are creative ways to work with constraints? 3 what can we not only do, but do well? @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 8. case study: nprʼs storycorp @ POV think big, then think real 2 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 9. case study: nprʼs storycorp @ POV think big, then think real 3 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 10. 4 ‘Good stories garner a following, When audiences are captivated by a story they take action.’ - Antonio Kaplan realize your potential | transmedia embraces the relationship with the audience .... audience + relationship = value Recognize todays shift away from broadcast only practices ( value = reach + demographic ) @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 11. @elisevbaugh case study: realize your potential monetisation strategies for the film when I walk, AXSmap & AXSlab 4 • corporate • crowd sourced • Bayvc sponsorship content driving • nathan cummings • crowd sourced additional corporate • google maps funding funding • flash mob events • philanthropic funding @elisevbaugh transmedia producers guide to the galaxy: Monday, December 31, 2012
  • 12. 5 create procedures for decision making in transmedia we do not always have control over every element of the productions life. understand this and plan for it & schedule meetings at regular intervals during the life of the project @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 13. 6 validate your audiences: celebrate audience participation, recognize and reward audience members that contribute. "I've talked to nearly 30,000 people on this show, and all 30,000 had one thing in common: They all wanted validation. ~ Oprah @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 14. 7 case study: IPLSF collaborative poetry @ SFIPF validate your audiences: @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 15. 8 create a guide to your universe... the creation of a a living document that grows, evolves and changes direction and as the project takes form. when the project takes on a life of its own , its a good thing. @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 16. 9 Immerse yourself in the storyworld @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 17. case study: magnetic poets Immerse yourself in the storyworld 9 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 18. 10 @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012
  • 19. with special thanks to... Maya Zuckerman Jeff Gomez Antonio Kaplan @elisevbaugh transmedia producers guide to the galaxy: www.innovent.tv Monday, December 31, 2012