Understanding the Pakistan Budgeting Process: Basics and Key Insights
Mpcs overview marketing_jan2009
1. A Quick Overview of MetroPCS!
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2. UNLIMITED!!!
No counting minutes
No wondering what your bill will be – it’s
always the same
No credit checks
No ID required
No contracts
Seriously???
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3. Who is MetroPCS?
How can our prices be so low???
• No credit checks/no ID required
– We get the $$$ up front
– We don’t pay for credit reports
• Unlimited minutes – we don’t have to count them
• Very modest phone profit – no subsidies
• Almost no printed bills/postage
• No minimum age
• Big cities
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4. Who is MetroPCS?
MetroPCS ranks highest in prepaid wireless satisfaction for the first time since the inception of the
study and performs particularly well in five out of seven factors that drive overall satisfaction: cost of
service, account management, initial activation, brand image, and service plan options.
“In particular, MetroPCS differentiates itself from the competition in areas related to the cost of service,
account management and service functions,” said (Kirk) Parsons. “From initial account setup and
activation to account management tools and variety of pricing plans available, MetroPCS provides its
customers with important elements that positively impact their daily service experiences.”
2008 U.S. Wireless Prepaid Customer Satisfaction Study
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5. How does Cellular Work?
How a Cell Phone Works
• CDMA phones are low power
(only 2/10 of one Watt)
• Each tower has about a 5 mile
radius
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6. How does Cellular Work?
Two Types of Cellular Technology
CDMA vs. GSM
• CDMA
• Primarily Asia, Verizon and Sprint
• GSM
• Primarily Europe, Cingular (AT&T) and T-Mobile
• MetroPCS is CDMA
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7. Who is MetroPCS?
Our Company
• Over 5 million customers today
• Over 2,500 employees
• Traded on New York Stock Exchange
• National Headquarters are in Richardson TX
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8. MetroPCS Markets
Our Company
• DFW/Shreveport/Longview/Tyler
• South Florida (Miami/Ft Lauderdale and area)
• Central Florida (Tampa, Lakeland, Orlando area)
• Atlanta
• Detroit
• Sacramento Coming Soon!!!!!
• San Francisco •New York
•Boston
• Los Angeles
• Philadelphia
• Las Vegas
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10. Phone Pricing
Why Don’t We Give Away Phones?
• “Where’s the free phone?”
• MetroPCS doesn’t offer free phones because
we have no contracts.
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11. Retail vs Authorized Dealers
• Authorized Dealers are other companies that sign
an agreement with MetroPCS to sell our service,
under our brand name.
Authorized Dealers in SF = 550+
Retail Stores in SF= 17
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12. MetroPCS Retail & National Stores
*National Stores only in MetroPCS markets
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13. MetroPROMISE
2. Less than 60 minutes on the phone
3. Less than 30 days
4. All packaging complete
• All accessories
• No writing on box
5. Sales receipt
6. Customer MUST return to place of purchase
7. Customer must disconnect. This isn’t for
people who just don’t like the phone.
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14. Rate Plans
It is wise to avoid quoting plan features.
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15. MLD
Family Plans (MLD)
• $10/mo Discount per line
• Includes Unlimited Long Distance and Voicemail
free for all members in Family Plan
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16. Optional Calling Features
• GreetMe Tones (Ringbacks)
• Metro Web (Surf the Web)
• Mail @ metro (email on your phone)
• ChatLINK (Walkie Talkie)
• Mobile Instant Messaging (AOL)
• Unlimited Directory Assistance
• Extended Roaming (Unlimited Nationwide)
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17. metro●connect Account
• Separate “bucket” that allows customers to
pay for “one-time purchases”
• metro●connect:
– Ringtones/Games/Wallpapers
– GreetMe Tones
– TravelTalk
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18. Insurance
• Insurance (INS) $4.00/mo
• Asurion
• It does have a deductible
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19. Where Can You Pay?
• At a retail store/dealer $3.00 fee
• At a retail store machine $2.00 fee
• Autopay (cc) FREE
• Mail check to payment center FREE
• Pay on www.metropcs.com (cc) FREE
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21. MetroFLASH
• Love your phone but not your wireless
service?
• Have a CDMA phone from another carrier?
• MetroPCS will flash our software onto the
phone for $40 + tax. Now you can use our
service!
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22. Porting
• Customers can bring their number from
their Old Service Provider (OSP) to
MetroPCS
• Old account must still be active!
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23. Accessories
• Batteries DO wear out!
• The average cellular customer uses 600-700
minutes each month.
• The average MetroPCS customer uses 2200!
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Our Philosophy is based on Simplicity, Affordability, Hassle Free, No Credit Check and, to keep costs down so prices for our customers can remain low! So, how does metroPCS offer such low pricing? By utilizing the most advanced network technology to provide far more network capacity than other service providers and to cost-efficiently deliver service to even more customers Eliminating many of the hassles of other wireless offerings such as contracts and complex “counting minute” plans Keep Costs Down So Prices For Our Customers Can Remain Low! It’s Wireless Made Simple Low Cost Wireless Service Provider of Choice Emphasize simplicity.
Our Philosophy is based on Simplicity, Affordability, Hassle Free, No Credit Check and, to keep costs down so prices for our customers can remain low! So, how does metroPCS offer such low pricing? By utilizing the most advanced network technology to provide far more network capacity than other service providers and to cost-efficiently deliver service to even more customers Eliminating many of the hassles of other wireless offerings such as contracts and complex “counting minute” plans Keep Costs Down So Prices For Our Customers Can Remain Low! It’s Wireless Made Simple Low Cost Wireless Service Provider of Choice Emphasize simplicity.
Train from brochure. Have the trainee follow the brochure.
