The document discusses how the public relations profession is changing and what an effective PR strategy in the future will look like. It notes that PR is no longer about just distributing information to consumers, but rather using new technologies like Google to pull consumers towards brands. A new planning model for PR focuses on a brand's content, context, contacts, and ability to navigate uncertainty. The future of PR requires adjusting old models to today's realities and anticipating tomorrow's challenges.
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The New PR Machine
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2. The new PR machine How we will practice PR profession soon Eliza Rogalski Managing Partner Rogalski Grigoriu Public Relations, Romania
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8. The new decision making process ATL, BTL, PR campaigns, “The evidence” Google Search (google “fingerprint”) Peer to peer Family and friends Myself Priorities Media agenda Public agenda
9. How google fingerprint emerges? E-zines wikkis blogs News portals forums Company web site Youtube Flicker The nest web 2.0 thing
10. A new planning model for PR Content What is the brand‘s value proposition now and next? Context Is this value proposition relevant to the public agenda now and next? Contacts How does the brand cultivate its network and how does it emphasize its public appearance? Chaos Could this brand be a chapter in a Greek tragedy?
