1. ADVERTISING
PROJECT
Josue S. & Hugo C. Read 82
LAC

2. • Snickers is a 1930s prestigious brand name
chocolate bar created by Mars, Incorporated.
• Snickers is named after the favorite horse of
the Mars family.
• Snickers is a candy bar consisting of nougat
topped with caramel, peanuts, and milk
chocolate.
• Most of Snicker’s advertisements involve
humorous witty jokes on hunger, and often
having celebrities nagging or complaining.
• Snickers is most famously known for its
strong slogan “Snickers Satisfies”

3. • Purpose: Persuade and Entertain
consumers to buy Snickers.
• Tone: Humorous
• Argument: Eating Snickers will
keep you from making egregious
decisions.
• Emotional Appeal: Testimonial
• Logical Fallacy: Fallacy of false
cause because the argument here is
saying that because they didn’t
have a Snickers and were hungry
they made poor decisions.
• Implications: Snickers is saying you
should eat their candy bar because
you don’t want to become hungry
and make bad decisions like your
NFL stars did.

4. • Purpose: Inform and Instruct
• Tone: Formal, Dictatorial
• Argument: You must buy
Snickers one month before
America’s independence day
because it is based on tradition
and it is the patriotic thing to do.
• Emotional Appeal: Appeal to
Patriotism, Appeal to Tradition
• Logical Fallacy: False
Analogy, Non Sequitur
• Implications: Snickers is say you
must buy their product one
mouth before the 4th of July
because if you don't you are not
only going against tradition, but
you are renouncing your patriotic
duty.

5. Purpose: To satisfy hunger, when
hungry.
Tone: Didactic, Forthright
Argument: This argument argues
that whenever you start feeling
hungry you should eat a
snickers, because you will be
satisfied from your hunger
Emotional Appeal: Appeal to
transfer, if you are hungry a snickers
will transfer you that satisfaction of
no longer being hungry.
Fallacy: Begging the
Question, because how do you know
that I am hunger and that I would
want to have a snickers?
Implications: If you grab a snicker
whenever you are hungry your
hunger will be satisfied.

6. • Purpose: Persuade
• Tone: Compassionate, Witty
• Argument: The argument here is that when you are hungry your mind starts to meander
and spelling errors occur, so eat a Snickers to stop you from making spelling mistakes.
• Emotional appeal: Appeal to Sympathy
• Logical fallacies: False cause
• Implications: The creators of this advertisement mostly likely want to target students
and knowing that students want to do will in class they are hoping that students that
feel that there spelling is starting to take a nosedive will read this and buy a Snickers.

7. Horseless Head Man
Commercial
http://www.youtube.com/watch?v=U6r_WX2M-s8

8. • Purpose: Entertain
• Tone: Witty, Humorous
• Argument: This commercial is claiming that Snickers
will get rid of your confusion and get your folklore on
track with everyone else.
• Emotional Appeals: Ridicule
• Logical Fallacies: This is also false cause fallacy
because the absents of not have Snickers bar does not
confuse a person or in this case a giant head.
• Implications: The creators of this commercial want to
save you from looking ludicrous and foolish with
twisted folklore assumptions by having you eat a
Snickers bar and snapping your logic back in place.

9. Conclusion
As a group, we were persuaded by the
Snickers advertisements that we aren’t completely
ourselves when we’re very hungry. Snickers trys
to make its point through witty comedy to stand
out and pull us into craving its delicious
nougativity. Nevertheless, these ads were very
entertaining making us laugh and how we act
when we are hungry. Eventually capitulating us to
consume this product.