1. Finding Social Media Tools that Add Value – Not Just Time Worldcom AGM Shanghai May 19, 2010

2. New Tools Emerge Every Day

3. Social Media = Shiny Object Chaos

4. Tools that I Use Daily: Do more than organize your RSS Feeds, consider following “masters” Flags key words in blog comments Archive content, grab client & pitch intelligence Bundles your friend’s “most shared” Twitter content daily Identifies likely keywords without cost of an SEO Understand what content gets people excited, compare trends over time Schedule tweets in advance Galvanizes clients in presentations

5. Tools and Networks that I’m currently experimenting with: Realize that “Sleeping Beauty” is waking up Understand impact of location data Assess if your client’s site is ready for mobile use Mine social data from your email address list Use visual tags get lots of Google love Run searches on topics in forums or discussion boards Track search engine positioning for your site’s critical keywords

6. Making order out of Chaos: Best Practices for Tool Adoption Understand your context before you begin: Staff needs? Clients? Competitors? Pick 2 tools to experiment with at a time Read “tool master” reviews that give you a sense of pros/cons Use employees to “divide and conquer” analysis Find online buddies who are having fun with the tool Discard tools relatively quickly if you are not finding value Protect clients by waiting to share tools until you are sure they are worth their time

7. North American Tool Masters PR Perspective: Jason Baer – Convince & Convert Jason Falls – Social Media Explorer Dave Fleet – Davefleet.com Brian Solis – Briansolis.com SEO Insights Lee Odden – TopRank Danny Sullivan – Search Engine Land Breaking News/Emerging: Mashable Marketing Profs Techcrunch GigaOm

9. Questions? Please contact me: Email: elizabeth@blisspr.com Twitter: @elizabethsosnow LinkedIn: Elizabeth Sosnow