The document summarizes feedback received from audience surveys, video interviews, social media comments, and a documentary review on a documentary project. The surveys showed that 100% of respondents thought the documentary effectively showed the relationship between the 3 related products. However, 83% said the voiceover was the weakest part. Social media feedback praised the upbeat music. Going forward, the creator learned that their multi-product approach can be effective, but needs to improve voiceover quality.
Question 3 what have you learnt from your audience feedback-
1. Question 3 - what have you
learnt from your audience
feedback?
2. Audience feedback survey
I created a survey on Esurv, this
let us ask the target audience
direct questions that would be
helpful for our feedback. As we
asked direct questions the answers
given were helpful for us to learn
from and know which parts of the
documentary were most
successful. These were our results:
3.
4. Audience feedback survey -
Question 4 is one question that
give very positive feedback, the
results show that 100% of people
thought that it was clear that all
3 products were related, this
meant that we effectively
achieved synergy between the 3
products. From this information
we can repeat same process in
future products as we know this
is effective.
5. Audience feedback survey -
In our survey we asked which is the audience's least favourite part of the documentary,
this meant that we can use these answers as constructive criticism and learn from what
the audience thought needed improving. In the question the results came back that the
voiceover was the least popular feature in the documentary with 83% of people saying
this. This is interesting as in question 8, about the professionalism of the documentary
a comment was left that it was only semi professional the voiceover was poor. If were
to undergo another project like this, we would consider the sound quality of the
voiceover in more depth.
8. Video answers
I recorded two people answering my questionnaire, this is useful as they can give
longer and more detailed answers to the questions asked. I used to people in my target
audience as this will let me know if the documentary has appealed to the target
audience we intended it too.
In the first questionnaire video she says that both the print advert and radio advert
would make her want to watch the documentary, this means that both of these
products were successful in promoting the documentary. Most of the feedback was
positive, including the contents of the interviews and the different range of bakers
included. She said the least popular element of the documentary was the cutaways, this
is something i can learn from and improve from.
9. In the second questionnaire video the feedback was again mostly positive. She
Identified the main image and background of the print advert the best features which
means that in other projects we would make sure what had a colourful print advert as
they attracts attention. She also agree with the first video questionnaire and identifies a
large range of different styles of baker's being included in the documentary.
10. Social media
I also put the 3 products on my facebook page in order to receive feedback. Although
not everybody that gave feedback was within my target audience it still gave us some
comments about what they liked about the documentary. This is the feedback that I
got -
11. Social media
These comments are helpful as it lets us know which parts of our documentary was
successful. A common comment is about the music, that it is upbeat and happy and
relates well to the topic. This is something we can try and do again in future projects.
12. Documentary review
I filmed a member of our target audience
watching the documentary, this meant
that we can receive live comments and
feedback as a running commentary. This
was useful as we got a full true
impression. This again was mostly
positive feedback.
13. Overall, from this feedback i have learnt that I am able to
effectively create a documentary with the corresponding radio
and print advert. All three aspects of our production was
successful in drawing the audience's attention and intriguing
them to know more on the topic of the documentary. One small
piece of criticism we received was about the voiceover, from
these comments and results we know that this is something we
must pay extra attention to in future production work. We could
do this through making sure the volume against the music bed is
appropriate and that the recording is clear and understandable.
