Glimpse into healthcare marketing and the factors governing the same.

1. Health Co nn ect Healthcare Marketing Workshop Building Sustainable Practices that grow your healthcare business

2. Wellness Wheel Healthcare & Wellness - from Diet to Lifestyle Management

3. Brands are increasingly opting health & wellness as their core offerings

4. Gone in 60 secs Healthcare Marketing Quiz

9. The best online media brand at Medical Marketing & Media Awards 2008

10. The best online media brand at Medical Marketing & Media Awards 2008

11. Mediclaim v/s Health Insurance Opportunities & Challenges

12. 1 billion + population, only about 2 million of population is covered by Mediclaim scheme

13. Mediclaim Health Insurance Critical Illness Personal Accident AIDS/HIV Cover A whole shift in the way traditional mediclaim is viewed; from a pure hospitalisation cover to an OPD cover to disease/condition specific cover

14. E-health & m-health decoded The new delivery channels of healthcare

15. Patient-oriented mHealth system

16. Prospect of m-health in India

17. Easy Healthcare information access 24x7

19. A-Z of Healthcare marketing

20. Activation Brochures & BTL CRM Direct Response e-health Forums Gifts Hoardings Internet Just-in-time Knowledge Quotient Loyalty Programs Media Relations Newsletter Online Marketing Patient Retention Q&A Referrals Social Media Telemarketing Upselling Viral Marketing Website Xsell Yoga & Wellness Zapping

24. Healthcare & Technology – A perfect match Building ICT Capabilities towards developing healthcare

26. HEALTHCARE: NEW FORMATS AND APPLICATIONS

27. New Prescription Drug Information Format Newly designed package insert will provide the most up-to-date information in an easy-to-read format FDA Regulatory Information www.fda.gov/Drugs/GuidanceComplianceRegulatoryInformation/LawsActsandRules/ucm188665.htm

28. Human beings visit Healthcare Services

29. They come for advice, relief from disease. They come for Hope.

30. The task of marketers is to understand this human aspect and offer solutions that are responsive to their needs.