Contenu connexe Similaire à What is Your Product? Making Large-Scale Product Development Work (20) What is Your Product? Making Large-Scale Product Development Work1. What is Your Product?
Making Large-Scale Product Development Work
© 2019 by EBG Consulting, Inc. and Andy Repton
@ellengott @reptonandy
#Agile2019 #Product
2. Ellen Gottesdiener
Founder, CSM, CSPO, CPF
Ellen is an Product Coach and CEO of EBG, focused on helping product
and development communities create valuable outcomes through product
agility. She is known in the agile community as an instigator and innovator
for collaborative practices for agile product discovery and using skilled
facilitation to enable healthy teamwork and strong organizations.
twitter: @ellengott
blog: ebgconsulting.com/blog
linkedIn: ellengottesdiener
tips newsletter: www.ebgconsulting.com
EBG is a global leader in agile product management and ownership and collaborative practices
for technology products. EBG helps organizations amplify discovery to accelerate delivery.
Volunteer:
Agile Product Open ~ Boston (Co-Founder, Producer)
Agile Product Management Initiative (Director,Agile Alliance)
3. © 2019 by EBG Consulting and Andy Repton
@ellengott | @reptonandy 3
Andy Repton
Organizational Improvement Coach at JP Morgan Chase
AKA: Culture Hacker
Coaching technology executives to adopt authentic leadership
Background: engineering and operating large scale technology
infrastructure platforms
Mission: create work places that inspire
Motto:“Inspire Pull”
Favorite App: Untappd
twitter: @reptonandy
linkedIn: andyrepton
untappd: repton3
JUST AN
IDEA
IN
PROGRESS
NOT EVEN
THOUGHT
OF YET
Books
4. © 2019 by EBG Consulting and Andy Repton
@ellengott | @reptonandy
Human Histogram
please stand (or raise your hand) if the
answer is
“yes” or “true”…..
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5. © 2019 by EBG Consulting and Andy Repton
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for the product (or products) I
work on, my product org is…
30 or less people
30-100 people
100-500 people
500+ people
6. © 2019 by EBG Consulting and Andy Repton
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please stay standing if you relate to
any the
following challenges…?
7. © 2019 by EBG Consulting and Andy Repton
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lots of backlogs
prioritization difficulty
lots of cross-dependencies
teams not necessarily working on right
things from business perspective
8. © 2019 by EBG Consulting and Andy Repton
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9. © 2019 by EBG Consulting and Andy Repton
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1. Open a web browser
2. go to: kahoot.it
3. Enter the game pin
4. Sign in !
10. © 2019 by EBG Consulting and Andy Repton
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criteria for defining “product”
customer’s view
short lived
spans customer journey
includes services and components
defined as narrowly as possible
can have multiple product backlogs
TRUE or FALSE?
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11. © 2019 by EBG Consulting and Andy Repton
@ellengott | @reptonandy
“a software
application, system,
device, service, or
combination that
provides value to
customers and
business partners”
Gottesdiener and Gorman, Discover to Deliver
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product
12. © 2019 by EBG Consulting and Andy Repton
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principles
for defining your product
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principle #1
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@ellengott | @reptonandy 2004 14
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16. © 2019 by EBG Consulting and Andy Repton
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principle #1
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adopt outside-in thinking
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let’s try…
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Is / Is Not / ?
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Is / Is Not / ?
Agile 2019 website
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Is / Is Not / ?
sched
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21. © 2019 by EBG Consulting and Andy Repton
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Is / Is Not / ?
authorize.net
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22. © 2019 by EBG Consulting and Andy Repton
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Is / Is Not / ?
mailchimp
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Context = Agile 2019
24. © 2019 by EBG Consulting and Andy Repton
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context is
everything
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is | is not | ?
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technique sampler…
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Pick one, go deep - product canvas
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31. © 2019 by EBG Consulting and Andy Repton
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principle #2
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product lifecycle
34. © 2019 by EBG Consulting and Andy Repton
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Introduction Growth Maturity Decline
Time
Profit
Sales
Based on: Kotler & Keller, Marketing Management, 2012
product lifecycle
35. © 2019 by EBG Consulting and Andy Repton
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my product is in…?
introduction
growth
maturity
decline 35
1
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take the long view
principle #2
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Pick one, go deep - product canvas
38. © 2019 by EBG Consulting and Andy Repton
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look out for
new ‘products’ being defined that are
actually innovations for existing capability
39. © 2019 by EBG Consulting and Andy Repton
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technique sampler…
40. © 2019 by EBG Consulting and Andy Repton
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product
management
product
ownership
product
development
strategic tactical
external internal
customer code
market making
business technology
discover deliver
discovery and delivery
discover deliver
40
Source:“Am I a Product Manager or a Product Owner” (Part 1 and 2), EBG blog
41. © 2019 by EBG Consulting | @ellengott
www.ebgconsulting.com | www.DiscoverToDeliver.com 41
product work activity
"Doing the Right Things, Not Everything: Product Management and Ownership”: www.ebgconsulting.com/blog
42. © 2019 by EBG Consulting | @ellengott
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state diagram
43. © 2019 by EBG Consulting and Andy Repton
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principle #3
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44. © 2019 by EBG Consulting and Andy Repton
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let’s try…
(worksheet)
3
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what is the effect of how
narrowly or broadly
you define your product?
47. © 2019 by EBG Consulting and Andy Repton
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The product backlog
tends to have more
technical items
narrow or broad ?
48. © 2019 by EBG Consulting and Andy Repton
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components are
developed
by multiple teams
narrow or broad ?
49. © 2019 by EBG Consulting and Andy Repton
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There is greater need for
coordinator roles
narrow or broad ?
50. © 2019 by EBG Consulting and Andy Repton
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prioritization is
more complex
narrow or broad ?
51. © 2019 by EBG Consulting and Andy Repton
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higher likelihood of
feature duplication
narrow or broad ?
52. © 2019 by EBG Consulting and Andy Repton
@ellengott | @reptonandy
dependency resolution
is easier
narrow or broad ?
53. © 2019 by EBG Consulting and Andy Repton
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define your product as
broadly as practical
principle #3
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54. © 2019 by EBG Consulting and Andy Repton
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technique sampler…
56. © 2019 by EBG Consulting and Andy Repton
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External
Entity:
person
(role),
system or
device
Interface
(giving or
getting)
The area
of study
or the
product
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57. © 2019 by EBG Consulting and Andy Repton
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59. © 2019 by EBG Consulting | @ellengott
www.ebgconsulting.com | www.DiscoverToDeliver.com 59
features
vs.
components
60. © 2019 by EBG Consulting and Andy Repton
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bringing it together…
61. © 2019 by EBG Consulting and Andy Repton
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outside-in
broad as practical
long lived
define your product…
63. © 2019 by EBG Consulting and Andy Repton
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techniques &
implications…
15
64. © 2019 by EBG Consulting and Andy Repton
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as broad as practical
outside-in the long view
1. place implication
inside theVenn
2. place the technique
inside theVenn
65. © 2019 by EBG Consulting and Andy Repton
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WTF?
kahoot
glossary
is/is not/??
feature vs
component
unconscious
incompetence
conscious
incompetence
conscious
competence
empathy map
role
maps
product
canvas
context
diagram state
diagram
umm!
got it!
sh*t now
gets real !
DtD
exercise
org design
(structure
follows
product)
oh ok
<shrug>
whatever
!
product thinking meta pattern
66. © 2019 by EBG Consulting and Andy Repton
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personal reflection…
1. what reinforced what you already knew?
2. what did you learn that is new?
3. what can you use leaving this session?
2
67. © 2019 by EBG Consulting and Andy Repton
@ellengott | @reptonandy
thank you!
please complete the online eval
@reptonandy (Andy Repton)
@ellengott (Ellen Gottesdiener)
68. © 2019 by EBG Consulting and Andy Repton
@ellengott | @reptonandy
https://www.ebgconsulting.com/blog/what-is-your-product/
some readings
https://www.ebgconsulting.com/blog/using-the-product-canvas-to-define-your-products-core-requirements/
https://www.ebgconsulting.com/blog/using-product-canvas-define-product-getting-started/
https://www.ebgconsulting.com/blog/right-things-not-everything-product-management-ownership/
What is your Product?
Using the Product Canvas to DefineYour Product: Getting Started
Using the Product Canvas to DefineYour Product’s Core Requirements
Do the Right Things, Not Everything: Product Management & Ownership