Task 9

1. TASK 9
F O R M A L P R O P O S A L
E L L I E F R A N C I S

2. The title of my magazine will be 'Platinum' this is because I
think the name is different and unique likewise to what
was said in my questionnaire. I think my masthead will be
completely relatable to hip hop music and will encourage
my audience to read as it connotes high quality- exactly what
I want my audience to think of my magazine.
Platinum

3. Explanation of my choice of
genre
I have decided to create a hip hop magazine for both males and
females. Hip hop music is slowly becoming more and more popular
within the world so I am confident there will be people who are
interested in my magazine. Hip hop music is stereotypically aimed at
males, however, this is something I am going to challenge when
creating my magazine. As i have chosen hip hop music as my genre it
is important that I know what to include within my front cover and
articles etc. There will be a variety of both male and females used
within my magazine as well as competition etc to enter to create
excitement for my audience and to stand out from other hip hop
magazines.

4. Target Audience
Hip hop magazines stereotypically have black males as the
dominant target audience. For my target audience, I am going to
challenge this in various. My readers will be both male and
females from various ethnicities. This is something I have decided
as the results from my questionnaire showed that I many ethnicites
enjoy hip hop music and it is not just males that would want to buy
my magazine. My target audience are likely to have the average
lifestyle but are likely to enjoy listening to music and going out
regularly. my readers are likely to be attracted to both male and
females as they may be both physically attracted or see my
models as people they are inspired by.

5. Initial ideas for my front
cover
For my front cover I has various ideas on what I wanted to do in relation to hip
hop music:
The model of my main image will be either male and female or may even include
both gender in one picture. They will be attractive in order to attract my audience.
The shot of my models will be closeup/mid shot using direct address to again
engage with the audience.
My main cover line will be in relation to my main image, likely to be celebrity
endorsement due to the demand and interest in the model.
My mise­en­scene will include a plain background as I will follow codes and
conventions of other hip hop magazines.
My house style will be simple to create an older feel to the magazine but may
include colours like gold as they connote wealth. This will be followed throughout
the whole of my magazine.
My masthead will also be placed in the top third of the magazine and will be in
large typography so it stands out and is the first thing my audience see.

6. Initial ideas for my contents page
My house style will follow what is used on my front cover in order to brand my
magazine.
Small and larger images will be included in relation to the articles within my
magazine. The models I use will be of various ethnicities to engage my audience.
The word Contents will be shown in large writing in order for the reader to know
what they are looking at.
My masthead will also be included on the page so my audience never forget the
magazine they are reading and to brand my magazine. The masthead will be in
the top third of my magazine also.
There will be several quotes from articles within the magazine including th page
number in bold as this will encourage the reader to buy the magazine and read
the article.

7. Initial ideas for my double page
spread
My double page spread will be a Question and Answers article. They will be
displayed in two different font colours and will indicate who is who.
Pull quotes will surround the image which I use as part of my article in order to
relate.
My image which is used on the double page spread will be large and will fill most
of the right hand page. In dead space of the image will be the name of the artist
who is seen in the image.
The house style will again be repeated in the double page spread through pull
quotes and headings etc to show consistancy and professionalism.
A drop cap will also be used to entice my readers. This will be through the
heading or beginning of my Q&A article.

8. Initial ideas for photographs
Each image will be taken with different mise­en­scene. Within my double page
spread I may include various images of the celebrity from the shoot.
My photographs will be of both males and females and they will be of different
ethnicites and social classes. Likewise to my audience.
I will also include singular and group images to represent different artists within
the hip hop industry.
I will also use different camera shots dependent on where the images will be
placed within my magazine.
The clothing of my models will always relate back to my hip hop genre so my
audience are continually interested and attracted to my magazine.
Props are unlikely to be used in my images, however things like hates, jewellery
etc will be used and seen.