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You Win!Applying GameTheory to User  Assistance    Ellis Pratt    Cherryleaf
Who I amWhat is gamification?Why include it?Examples of games in User AssistanceLimitationsSummary
About Me
Director of CherryleafTechnical Writing Services Company            We offer:             Projects             Training   ...
What is gamification?
What is gamification?Use of gamemechanics & rewardsin non-games
Games are not        always obviousFrequent flyer pointsBadges and stickersGoogle AdWordsGroupon.com
Features of a gameA goalRulesA feedback system &Voluntary participation.
Features of a gameDesired behaviourLeaderboardChallengesParticipation &Fun.
Why include it?
Games are massively     popularwiki?A. Wikipediapopular wiki?A.
Games engage usersAffective learningAttention economics
Examples
Goals & Challenges  Atlassian Dragon Quest  Microsoft Ribbon Hero 2
Is it a game?A goal                    ✔Rules                     ?A feedback system         ✘Voluntary participation   ✔D...
Atlassian Dragon        Quest   616 T-shirts served1 per working day
Atlassian Dragon           Quest          4Twitter unique users/day
Ribbon Hero 2
Is it a game?A goal                    ✔Rules                     ✔A feedback system         ✔Voluntary participation   ✔D...
Points, badges and   leaderboards        Adobe    MadCap Software
Is it a game?A goal                    ✘Rules                     ✘A feedback system         ✔Voluntary participation   ✔D...
Taking a unified   approach     Dropbox
Is it a game?A goal                    ✔Rules                     ✔A feedback system         ✔Voluntary participation   ✔D...
Limitations
LimitationsTime & skills needed to create a              game People will game the system        You can do evil
covered   Extrinsic v Intrinsic motivators          Types of players       User Interface issuesIntegrating with Support a...
Summary
SummaryGames come in manydifferent and unusual formsGames theories are startingto be applied to UserAssistanceMake the UA ...
More information
More informationCherryleaf NewsletterCherryleaf blogOur ebook
info@cherryleaf.comwww.cherryleaf.com
You win! Applying gamification to user assistance
You win! Applying gamification to user assistance
You win! Applying gamification to user assistance
You win! Applying gamification to user assistance
You win! Applying gamification to user assistance
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You win! Applying gamification to user assistance

Slides from UAEurope 11 conference: You win! Applying Gamification to User Assistance.
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You win! Applying gamification to user assistance

  1. 1. You Win!Applying GameTheory to User Assistance Ellis Pratt Cherryleaf
  2. 2. Who I amWhat is gamification?Why include it?Examples of games in User AssistanceLimitationsSummary
  3. 3. About Me
  4. 4. Director of CherryleafTechnical Writing Services Company We offer: Projects Training Recruitment
  5. 5. What is gamification?
  6. 6. What is gamification?Use of gamemechanics & rewardsin non-games
  7. 7. Games are not always obviousFrequent flyer pointsBadges and stickersGoogle AdWordsGroupon.com
  8. 8. Features of a gameA goalRulesA feedback system &Voluntary participation.
  9. 9. Features of a gameDesired behaviourLeaderboardChallengesParticipation &Fun.
  10. 10. Why include it?
  11. 11. Games are massively popularwiki?A. Wikipediapopular wiki?A.
  12. 12. Games engage usersAffective learningAttention economics
  13. 13. Examples
  14. 14. Goals & Challenges Atlassian Dragon Quest Microsoft Ribbon Hero 2
  15. 15. Is it a game?A goal ✔Rules ?A feedback system ✘Voluntary participation ✔Desired behaviour ✔Leaderboard ✘Challenges ✔Participation ✔Fun ?
  16. 16. Atlassian Dragon Quest 616 T-shirts served1 per working day
  17. 17. Atlassian Dragon Quest 4Twitter unique users/day
  18. 18. Ribbon Hero 2
  19. 19. Is it a game?A goal ✔Rules ✔A feedback system ✔Voluntary participation ✔Desired behaviour ✔Leaderboard ✔Challenges ✔Participation ✔Fun ✔
  20. 20. Points, badges and leaderboards Adobe MadCap Software
  21. 21. Is it a game?A goal ✘Rules ✘A feedback system ✔Voluntary participation ✔Desired behaviour ✔Leaderboard ✔Challenges ✘Participation ✔Fun ✘
  22. 22. Taking a unified approach Dropbox
  23. 23. Is it a game?A goal ✔Rules ✔A feedback system ✔Voluntary participation ✔Desired behaviour ✔Leaderboard ✘Challenges ✔Participation ?Fun ?
  24. 24. Limitations
  25. 25. LimitationsTime & skills needed to create a game People will game the system You can do evil
  26. 26. covered Extrinsic v Intrinsic motivators Types of players User Interface issuesIntegrating with Support and Training
  27. 27. Summary
  28. 28. SummaryGames come in manydifferent and unusual formsGames theories are startingto be applied to UserAssistanceMake the UA element part ofa bigger game
  29. 29. More information
  30. 30. More informationCherryleaf NewsletterCherryleaf blogOur ebook
  31. 31. info@cherryleaf.comwww.cherryleaf.com

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