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Applying Lean principles to content strategy Ellis Pratt Clear and simple information your users will loveThursday, 28 February 2013
1. What is Lean? A process for making things Used today in healthcare and other areas A relative of Agile & Six SigmaThursday, 28 February 2013
It’s different from The Lean Startup That asks, How can we build a viable business before the money runs out? and uses Lean methods to ﬁnd the answer Lean ≠ minimalismThursday, 28 February 2013
Lean in a nutshell Add nothing but value to the customer Minimise wasteThursday, 28 February 2013
There are 3, 7 or 8 wastes in Lean Not adding value Overburden Too difﬁcult / Too much Unevenness WaitingThursday, 28 February 2013
2.How can Lean help the user experience? Maximise value for them? Minimise when they are wasteful?Thursday, 28 February 2013
Waste - for the user Content that’s not needed or Doesn’t meet their needs Too difﬁcult or detailed Delays in ﬁnding informationThursday, 28 February 2013
Are you‘processing waste’? Do you have an efﬁcient process, but you’re producing something that add little value to the user?Thursday, 28 February 2013
3. How can Lean help the content creation process?Thursday, 28 February 2013
A Lean project plan Is there a Implementation compelling need Current state plan to do the work? How we measure Result from Desired state success change Risks, limitations, Roles and Lessons learnt issues responsibilitiesThursday, 28 February 2013
Waste - for the writer Creating content that’s not needed Editing/multiple drafts Too much work and Not enough time Delays in approving & publishing contentThursday, 28 February 2013
Lots of Lean concepts we could use Value Stream Mapping Voice of The Customer Sort-Set-Shine-Standardise-Sustain Cycle/lead/takt time Push and Pull/Just-in-time Rapid Improvement Event Focus Improvement TeamsThursday, 28 February 2013
One piece ﬂow Instead of batch processing even though it’s counterintuitive You’ll spot errors much more quickly Image: Geoff RixonThursday, 28 February 2013
One piece ﬂow Review topics as soon as possible? Translate as soon as a topic is completed? Publish as soon as a topic is completed?Thursday, 28 February 2013