Slides of my keynote on how to generate visual content for social media using the visual power of the crowd. Everyone has a smartphone: why bundle all those photographers to source your visual content? During the keynote I talk about the do's and don'ts of visual crowdsourcing, discuss several online co-creation projects I ran in the Netherlands, and outline strategies for successful crowdsourcing. Would you like to know more or book me as a speaker? Then find me through my LinkedIn profile or via www.visualrevolutionaries.com.

1. Visuals

2. You$need$them

3. Loads

4. Don't&use&stock

5. Create&your&own

6. Let's&do&it&right&now

7. Or#use#the#crowd

8. Crowd?

9. Yes!

10. Fans

11. Students

12. Employees

13. They%'get'%what%you're%about

14. And$if$they$don't...

15. You've'got'work'to'do

16. What%is%your%crowd?

17. Don't&just&look&at&your&
'audience'

18. Consider)for)example:)
employees,)alumni,)ex4
pa5ents,)members)of)the)
public,)crea5ves)re4using)
your)products,)etc.

19. They%can%be%the%source%of%
great%stories...

20. ...and%visuals

21. Examples
Engineers
Field+workers+for+NGO's
Event+a7endees
Lego+devotees
Sports+fans
Conductors
etc.

22. Case:&#Synchroonkijken

23. Case:&Project&#Fotogeluk

24. Case:&TU&Del+&Webcare&team

25. Bad$case:$#myNYPD

26. How$to$'source'$the$crowd?

27. Don't&be&lazy!

28. No#more#cheap##selfie#campaigns

29. Get$crea(ve

30. Don't&ask

31. 'how%do%we%get%the%highest%conversion?'

32. BUT

33. 'what&would&we&LOVE&to&create?'

34. Start%with%giving

35. Trust

36. Train

37. Engage

38. Enthuse

39. Instruct

40. Reward

41. Don't&just&crowdsource

42. Co#create

43. www.visualrevolu,onaries.com