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Emakina Academy #13 : Introduction

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Emakina Emakina Academy #13 CMS for International Accounts Flagey 22nd April 2009
CMS for multinational companies: online trends for European brands Brice Le Blévennec Chief Visionary Officer Emakina
The CMS challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Solution: thinking global, acting local ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand deployment Local deployment
Rising trend to consolidate ,[object Object],[object Object],[object Object],[object Object],[object Object],FR DE UK ES BE IT PL NL Pan-European Centralisation
Yet differentiate on local level ,[object Object],[object Object],[object Object],[object Object],Pan-European Deployment FR DE UK ES BE IT PL NL
Let’s go back in time…
Porsche country sites a few years ago
Porsche said STOP
Porsche took control over their brand
A uniform quality brand experience
The result: a stronger brand
Why would countries cooperate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],International Brand Country 1 Country 2 Country 3 Country 4 Unrealized potential Performance Brand Performance
Strong online brand, strong online countries ,[object Object],[object Object],[object Object],[object Object],[object Object],ACT AS ONE International Brand Country 1 Country 2 Country 3 Country 4 Performance gain
Emakina deploys pan European solutions
Emakina helps multinational companies to reduce their cost and strengthen their brand experience by providing transnational solutions
Ideal Supporting Toolset Pan-European Online Platform Platform toolbox Benchmark Audience & Profiles Social Media Campaigns & Monitoring Local Promotions Management Central CRM Database Display & Search Campaigns Email Marketing Management Web Content Management Web Analytics KPI reporting Data Mining Your Brand Results Objectives Prospects Customers Country 1 Local countries Country 2 Country 4 Country 3
Benecol Case > Business Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your brand running at top performance
Thank You ! Any Questions ?

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