The document discusses the Join2Grow initiative launched by Fortis Bank to engage with entrepreneurs. It provides background on the platform and goals, which were to create an online community for European entrepreneurs and better understand their needs. Statistics show the site was very successful in attracting visitors and members beyond initial targets. While the country and gender distribution of members could be improved, overall the goals of creating an image tool and online platform were accomplished. Next steps discussed include enhancing the platform and learning from the experience to apply to future projects.