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© Copyright 2012 EMC Corporation. All rights reserved.   1
VIDEO:
                                                         HUMAN
                                                         FACE OF
                                                         POTENTIAL


© Copyright 2012 EMC Corporation. All rights reserved.               2
© Copyright 2012 EMC Corporation. All rights reserved.   3
SAVING OUR
                                          PLANET

© Copyright 2012 EMC Corporation. All rights reserved.   4
©Chris Oosthuizen / University of Pretoria 2012 / from The Human Face of Big Data

                                                                                                                                ©Rob Harcourt / Macquarie University 2012 / from The Human Face of Big Data




© Copyright 2012 EMC Corporation. All rights reserved.                                                                                                                                                        5
IMPROVE HOW
                                      WE LIVE

© Copyright 2012 EMC Corporation. All rights reserved.   6
Photo Credit: ©Andrew Esiebo 2012 / from The Human Face of Big Data




Photo Credit: ©Harish Tyagi / EPA /Corbis 2012 / from The Human Face of Big Data




      © Copyright 2012 EMC Corporation. All rights reserved.                                                                                             7
MEASURE THE
                                                         WORLD
© Copyright 2012 EMC Corporation. All rights reserved.                 8
MEASURE THE
                                                         WORLD
                                                         APP RESULTS

© Copyright 2012 EMC Corporation. All rights reserved.                 9
MEASURE THE
                                                         WORLD
                                                         APP RESULTS

© Copyright 2012 EMC Corporation. All rights reserved.                 10
BIG DATA
                                                IS THE NEW NORMAL
                         FINANCIAL

   INTERNET                                                                   RETAIL


                                                         MEDICAL   PHONE/
                                                                     TV

 DATA
 AND
DEVICES




                                                                            GOVERNMENT




© Copyright 2012 EMC Corporation. All rights reserved.                                   11
WHAT DOES IT TAKE
   TO USE BIG DATA?


© Copyright 2012 EMC Corporation. All rights reserved.   12
THE BUSINESS
                                            DRIVES BIG DATA

                       Tie to business initiatives

                       Prioritize projects & use cases

                       Determine technology needs


© Copyright 2012 EMC Corporation. All rights reserved.        13
EMC AND
                                               BIG DATA
               1
     Petabyte
Scale-Out Storage




© Copyright 2012 EMC Corporation. All rights reserved.    14
1 TRILLION RAW IMAGES
Scale To 12 PBs, Enabling
Groundbreaking Research




© Copyright 2012 EMC Corporation. All rights reserved.   15
EMC AND
                                               BIG DATA
               1                                         2
     Petabyte                             Unified Analytics
Scale-Out Storage                             Platform




© Copyright 2012 EMC Corporation. All rights reserved.        16
GREENPLUM UAP
                        UNIFIED ANALYTICS PLATFORM COMPONENTS


                 3           Apps
                                                                  COLLABORATION &
                                                                   PRODUCTIVITY


                 2           Tools                       RICH SQL & APPLICATION SUPPORT



                 1           Data
                                                         STRUCTURED      UNSTRUCTURED


© Copyright 2012 EMC Corporation. All rights reserved.                                    17
“We’re now
processing in 4
hrs what used to
 take 14-16
 hrs/day.”



© Copyright 2012 EMC Corporation. All rights reserved.   18
EMC AND
                                               BIG DATA
               1                                         2      3
     Petabyte                             Unified Analytics    Data
Scale-Out Storage                             Platform        Science




© Copyright 2012 EMC Corporation. All rights reserved.                  19
BIG DATA
                                                R E Q U I R E S
              High                              DATA SCIENCE
                                                                        Data Science
                                                                        • Predictive analysis
 BUSINESS                                                 Data          • What if…?
                                                         Science
    VALUE
                                                                        Business Intelligence
                                   Business
                                 Intelligence                           • Standard reporting
                                                                        • What happened?
               Low
                           Past                            TIME    Future

© Copyright 2012 EMC Corporation. All rights reserved.                                          20
EMC AND
                                               BIG DATA
               1                                         2      3           4
     Petabyte                             Unified Analytics    Data        New
Scale-Out Storage                             Platform        Science   Applications




© Copyright 2012 EMC Corporation. All rights reserved.                                 21
XCP:DEVELOP PROCESS-BASED
                                           APPLICATIONS



                                 Easy To Build           Better, Faster Decisions
                       A Tool For Non-Programmers!         Deliver The Latest Data
                      Drag & Drop Process Modeling       Enable Contextual Decisions



© Copyright 2012 EMC Corporation. All rights reserved.                                 22
CREATE & DEPLOY
NEW BIG DATA
APPLICATIONS



© Copyright 2012 EMC Corporation. All rights reserved.   23
GET BIG DATA READY
               EMC ADVISORY SERVICES
                                                                               Analytics Engines
                                                                               Analytic Engines


                                                                              Cloud Infrastructure


          Business                                        Data Quality            Big Data
                                                            & Value             Architecture
       Identify The                                      Ascertain Level of      Integrate New
     “Right” Business                                     Data Relevancy       Technologies With
       Opportunity                                                             Existing Systems



© Copyright 2012 EMC Corporation. All rights reserved.                                               24
GET BIG DATA TRAINED
                DATA SCIENCE CERTIFICATION




                          EMC Data Science
                        Associate Certification
                            (EMCDSA) »




© Copyright 2012 EMC Corporation. All rights reserved.   25
Summary
                                                             Big Data Is
                                                         1   Transforming How
                                                             We Work and Live


                                                         2   Big Data Requires Both
                                                             Business and IT Approaches


                                                         3   Embrace Big Data Now For
                                                             Business Success




© Copyright 2012 EMC Corporation. All rights reserved.                                    26
Breakout Sessions

                                                         1   Big Data Storage



                                                         2   Big Data Analytics and Data
                                                             Science


                                                         3   Build Your Big Data Vision




© Copyright 2012 EMC Corporation. All rights reserved.                                     27
Face to Face with Big Data

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Face to Face with Big Data

  • 1. © Copyright 2012 EMC Corporation. All rights reserved. 1
  • 2. VIDEO: HUMAN FACE OF POTENTIAL © Copyright 2012 EMC Corporation. All rights reserved. 2
  • 3. © Copyright 2012 EMC Corporation. All rights reserved. 3
  • 4. SAVING OUR PLANET © Copyright 2012 EMC Corporation. All rights reserved. 4
  • 5. ©Chris Oosthuizen / University of Pretoria 2012 / from The Human Face of Big Data ©Rob Harcourt / Macquarie University 2012 / from The Human Face of Big Data © Copyright 2012 EMC Corporation. All rights reserved. 5
  • 6. IMPROVE HOW WE LIVE © Copyright 2012 EMC Corporation. All rights reserved. 6
  • 7. Photo Credit: ©Andrew Esiebo 2012 / from The Human Face of Big Data Photo Credit: ©Harish Tyagi / EPA /Corbis 2012 / from The Human Face of Big Data © Copyright 2012 EMC Corporation. All rights reserved. 7
  • 8. MEASURE THE WORLD © Copyright 2012 EMC Corporation. All rights reserved. 8
  • 9. MEASURE THE WORLD APP RESULTS © Copyright 2012 EMC Corporation. All rights reserved. 9
  • 10. MEASURE THE WORLD APP RESULTS © Copyright 2012 EMC Corporation. All rights reserved. 10
  • 11. BIG DATA IS THE NEW NORMAL FINANCIAL INTERNET RETAIL MEDICAL PHONE/ TV DATA AND DEVICES GOVERNMENT © Copyright 2012 EMC Corporation. All rights reserved. 11
  • 12. WHAT DOES IT TAKE TO USE BIG DATA? © Copyright 2012 EMC Corporation. All rights reserved. 12
  • 13. THE BUSINESS DRIVES BIG DATA Tie to business initiatives Prioritize projects & use cases Determine technology needs © Copyright 2012 EMC Corporation. All rights reserved. 13
  • 14. EMC AND BIG DATA 1 Petabyte Scale-Out Storage © Copyright 2012 EMC Corporation. All rights reserved. 14
  • 15. 1 TRILLION RAW IMAGES Scale To 12 PBs, Enabling Groundbreaking Research © Copyright 2012 EMC Corporation. All rights reserved. 15
  • 16. EMC AND BIG DATA 1 2 Petabyte Unified Analytics Scale-Out Storage Platform © Copyright 2012 EMC Corporation. All rights reserved. 16
  • 17. GREENPLUM UAP UNIFIED ANALYTICS PLATFORM COMPONENTS 3 Apps COLLABORATION & PRODUCTIVITY 2 Tools RICH SQL & APPLICATION SUPPORT 1 Data STRUCTURED UNSTRUCTURED © Copyright 2012 EMC Corporation. All rights reserved. 17
  • 18. “We’re now processing in 4 hrs what used to take 14-16 hrs/day.” © Copyright 2012 EMC Corporation. All rights reserved. 18
  • 19. EMC AND BIG DATA 1 2 3 Petabyte Unified Analytics Data Scale-Out Storage Platform Science © Copyright 2012 EMC Corporation. All rights reserved. 19
  • 20. BIG DATA R E Q U I R E S High DATA SCIENCE Data Science • Predictive analysis BUSINESS Data • What if…? Science VALUE Business Intelligence Business Intelligence • Standard reporting • What happened? Low Past TIME Future © Copyright 2012 EMC Corporation. All rights reserved. 20
  • 21. EMC AND BIG DATA 1 2 3 4 Petabyte Unified Analytics Data New Scale-Out Storage Platform Science Applications © Copyright 2012 EMC Corporation. All rights reserved. 21
  • 22. XCP:DEVELOP PROCESS-BASED APPLICATIONS Easy To Build Better, Faster Decisions A Tool For Non-Programmers! Deliver The Latest Data Drag & Drop Process Modeling Enable Contextual Decisions © Copyright 2012 EMC Corporation. All rights reserved. 22
  • 23. CREATE & DEPLOY NEW BIG DATA APPLICATIONS © Copyright 2012 EMC Corporation. All rights reserved. 23
  • 24. GET BIG DATA READY EMC ADVISORY SERVICES Analytics Engines Analytic Engines Cloud Infrastructure Business Data Quality Big Data & Value Architecture Identify The Ascertain Level of Integrate New “Right” Business Data Relevancy Technologies With Opportunity Existing Systems © Copyright 2012 EMC Corporation. All rights reserved. 24
  • 25. GET BIG DATA TRAINED DATA SCIENCE CERTIFICATION EMC Data Science Associate Certification (EMCDSA) » © Copyright 2012 EMC Corporation. All rights reserved. 25
  • 26. Summary Big Data Is 1 Transforming How We Work and Live 2 Big Data Requires Both Business and IT Approaches 3 Embrace Big Data Now For Business Success © Copyright 2012 EMC Corporation. All rights reserved. 26
  • 27. Breakout Sessions 1 Big Data Storage 2 Big Data Analytics and Data Science 3 Build Your Big Data Vision © Copyright 2012 EMC Corporation. All rights reserved. 27