Digital Trends in the Philippines

1. Digital Trends
in the Philippines

2. 2.4B
internet users worldwide
44.2M
internet users in the Philippines

3. Internet Users By Country
Philippines internet usage is ranked no. 16 worldwide
Source: internetlivestats.com

5. Filipinos are searching
6.8M internet users searching
84% engaging in search/
navigation activities
63% searching on mobile everyday
Comscore
Ipsos MediaCT

6. 44% internet penetration
Internet Live Stats,
ADMA 2012
52% Filipinos with high
speed
connection at home
42% going online
everyday, spending
21.5 hours online a
week
Filipino internet audience
is the fastest growing in
Asia

7. Filipinos are open
to online ads
35% are open to
relevant ads
83% believe relevant
ads make lives easier
85% of Filipinos watch
online videos on
products or services
they’re buying
ADMA 2011, 2012

8. DTI data
http://www.slideshare.net/jobitonio/philippine-smes-8939004
770,000 SMBs
32% is contributed by SMBs to the overall economy
Only 4% of marketing budget was spent on online ads
99% of Philippine businesses are
SMBs

10. 55%
Smartphone Penetration

11. Which devices do people use?
Question asked: Which, if any, of the following devices do you currently use?
Total Respondents: 1000
Base: Total online and offline population Source: The Connected Consumer Survey 2014 / 2015

12. 67%
product or
service
information
53%
travel
49%
restaurant and
bars
51%
job offers
38%
housing and
apartment

14. Thank You