Digital Media Marketing is taking the place of traditional forms of advertising. I.e. Print Ads.

1. Emily Mierau
Marketing Analytics
Bellevue University
Dr. Cronin-Gilmore
Digital Media
Marketing
Print Advertising
vs. Digital Media
Marketing

2. Hypothesis
 Digital Media Marketing has taken the place of
traditional forms of advertising. I.e. print advertising
and commercials.

3. Objectives
 Determine if convenience is a factor in choice of print
versus digital media advertising
 Determine how consumers are discovering new
products
 Determine if print ads affect the consumer so much to
purchase the product being advertised

4. Determine if convenience is a
factor in choice of print vs.
digital media
 It is much easier to look a product up online than to
look through a magazine and try to find it.
 Most respondents utilize the internet to find out
product information.
Strongly
Agree
Agree Disagree Strongly
Disagree
Not Sure
0 2 4 4 1
Easier to purchase a magazine in a store than look a
product up online

5. Determine how consumers are
discovering new products
 Sponsored Advertising through social media plays a
very large role in digital advertising.
 Over half of respondents agreed to have seen a
sponsored advertisement the last time they were on
the internet.
0
2
4
6
8
10
Yes No Not
Sure
Column3
Column2
Column1
Respondents that have seen
a sponsored advertisement
the last time they were on the
internet.

6.  Nearly all respondents said the advertisement did not
affect them at all.
 75% of respondents replied that they have read a
magazine less than 10 times this year.
Determine if print ads affect the
consumer to purchase the product
being advertised
Less than
10
10-30 30-50 50+
8 3 0 0
In the last year, how many times have you read a
magazine?

7. Summary
 Digital advertising is growing at a very fast rate and many
traditional forms of advertising such as, print advertisements
and commercials seem to be diminishing.
 One hundred percent of respondents agreed to have seen a
sponsored ad last time they were on the internet and one
hundred respondents replied they use the internet to find out
product information.
 To better prove the hypothesis, seventy five percent of
respondents admitted to reading a magazine less than 10 times
in the last year and did not have recollection of the last time
they purchased a magazine.
 Further results prove the importance of digital advertising and
product selection over traditional forms of advertising.

8. Slideshare Link