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Social Media Today: Brushing up on Twitter, Facebook & LinkedIn

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Emily Miethner
Emily Miethner

This presentation is perfect for those who need to learn the basics of the major social media platforms.

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Social Media Today Brushing up on Twitter, Facebook & LinkedIn By @EmilyMiethner & @PatriciaKitchen
Hello and welcome! -Introductions By @EmilyMiethner & @PatriciaKitchen
What We Do Emily Miethner -Social Media Marketing Coordinator, Sterling Publishing -Founder / President, NY Creative Interns Patricia Kitchen -Newsday Money/Career Writer -Taught News Literacy at StonyBrook By @EmilyMiethner & @PatriciaKitchen
What We’ll Cover -Twitter -LinkedIn -Facebook Pages -Your Questions By @EmilyMiethner & @PatriciaKitchen
By @EmilyMiethner & @PatriciaKitchen
-An “@ mention” is using a twitter handle in a tweet -An “@ reply” is when you start a tweet with a twitter handle -A hashtag (#smwknd) is a way to group/sort tweets By @EmilyMiethner & @PatriciaKitchen
-Take advantage of your twitter profile -You have room for 140 characters, but stick to 120 -If someone is on twitter, don’t be afraid to tweet at them By @EmilyMiethner & @PatriciaKitchen
-Set lists to organize people you follow -Set up private lists to sort through the noise -Set up creative lists to get attention (resume, inspiration) By @EmilyMiethner & @PatriciaKitchen
By @EmilyMiethner & @PatriciaKitchen
-LinkedIn is NOT just a glorified resume. -The headline under your name is valuable real estate, but often underused. -People respond to you better if you have a profile photo. By @EmilyMiethner & @PatriciaKitchen
-LinkedIn now tells you which skills are growing and declining. -LinkedIn can turn your profile into a resume - like magic! -You can group your contacts into categories. By @EmilyMiethner & @PatriciaKitchen
-Following a company will let you see who’s been hired and who’s left. -Describing yourself as “innovative” and “motivated” might do more harm than good. -LinkedIn has special training for job hunters, journalists, and recent grads. By @EmilyMiethner & @PatriciaKitchen
By @EmilyMiethner & @PatriciaKitchen
-The pages needs 25 likes to get a custom URL -Set the page to private until 25 is reached -Go to facebook.com/username facebook.com/pages/Sharon-Lechter/67594596096 Can become facebook.com/SharonLechter By @EmilyMiethner & @PatriciaKitchen
-Insights show likes gained and lost -Demographics of users, including age and male/ female -What tabs people are viewing and where they are coming from By @EmilyMiethner & @PatriciaKitchen
-As an admin you can be on facebook as yourself or as the page -Like other pages as your page -Comment and like posts on other pages as your page By @EmilyMiethner & @PatriciaKitchen
Conclusion -Be active -Be consistent -Be responsive By @EmilyMiethner & @PatriciaKitchen
Questions? By @EmilyMiethner & @PatriciaKitchen
Thank You! By @EmilyMiethner & @PatriciaKitchen

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Social Media Today: Brushing up on Twitter, Facebook & LinkedIn

  • 1. Social Media Today Brushing up on Twitter, Facebook & LinkedIn By @EmilyMiethner & @PatriciaKitchen
  • 2. Hello and welcome! -Introductions By @EmilyMiethner & @PatriciaKitchen
  • 3. What We Do Emily Miethner -Social Media Marketing Coordinator, Sterling Publishing -Founder / President, NY Creative Interns Patricia Kitchen -Newsday Money/Career Writer -Taught News Literacy at StonyBrook By @EmilyMiethner & @PatriciaKitchen
  • 4. What We’ll Cover -Twitter -LinkedIn -Facebook Pages -Your Questions By @EmilyMiethner & @PatriciaKitchen
  • 5. By @EmilyMiethner & @PatriciaKitchen
  • 6. -An “@ mention” is using a twitter handle in a tweet -An “@ reply” is when you start a tweet with a twitter handle -A hashtag (#smwknd) is a way to group/sort tweets By @EmilyMiethner & @PatriciaKitchen
  • 7. -Take advantage of your twitter profile -You have room for 140 characters, but stick to 120 -If someone is on twitter, don’t be afraid to tweet at them By @EmilyMiethner & @PatriciaKitchen
  • 8. -Set lists to organize people you follow -Set up private lists to sort through the noise -Set up creative lists to get attention (resume, inspiration) By @EmilyMiethner & @PatriciaKitchen
  • 9. By @EmilyMiethner & @PatriciaKitchen
  • 10. -LinkedIn is NOT just a glorified resume. -The headline under your name is valuable real estate, but often underused. -People respond to you better if you have a profile photo. By @EmilyMiethner & @PatriciaKitchen
  • 11. -LinkedIn now tells you which skills are growing and declining. -LinkedIn can turn your profile into a resume - like magic! -You can group your contacts into categories. By @EmilyMiethner & @PatriciaKitchen
  • 12. -Following a company will let you see who’s been hired and who’s left. -Describing yourself as “innovative” and “motivated” might do more harm than good. -LinkedIn has special training for job hunters, journalists, and recent grads. By @EmilyMiethner & @PatriciaKitchen
  • 13. By @EmilyMiethner & @PatriciaKitchen
  • 14. -The pages needs 25 likes to get a custom URL -Set the page to private until 25 is reached -Go to facebook.com/username facebook.com/pages/Sharon-Lechter/67594596096 Can become facebook.com/SharonLechter By @EmilyMiethner & @PatriciaKitchen
  • 15. -Insights show likes gained and lost -Demographics of users, including age and male/ female -What tabs people are viewing and where they are coming from By @EmilyMiethner & @PatriciaKitchen
  • 16. -As an admin you can be on facebook as yourself or as the page -Like other pages as your page -Comment and like posts on other pages as your page By @EmilyMiethner & @PatriciaKitchen
  • 17. Conclusion -Be active -Be consistent -Be responsive By @EmilyMiethner & @PatriciaKitchen
  • 18. Questions? By @EmilyMiethner & @PatriciaKitchen
  • 19. Thank You! By @EmilyMiethner & @PatriciaKitchen