This document outlines the key stages in building a digital product:
1. The strategy stage involves defining the problem, desired outcomes, metrics, audience and budget through workshops without management.
2. The concept stage is about generating ideas through techniques like design thinking while ensuring ideas are grounded and addressing the defined problem.
3. The blueprint stage covers creating a product vision, customer journey, components, design, technical specs, pricing, timeline, team roles and skills.
18. Ideas vs buzzwords
— no magic bullet
— coming up with good ideas is hard work
— don’t give up too early
— listen to criticism, but defend your vision
33. Build the right thing
— backlog
— small tasks
— definition of done
— testing
34. Increments
— sprint cycle
— release and test new versions
— look out for new factors and information
— check in with the product vision
and roadmap