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PR6 Brief

BRIEF

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PR6 Brief

  1. 1. Assignment brief Qualification Level 3 Extended Diploma in Creative Media Production Unit number and title L3 Unit 26 – Film Studies – Partial Start date 23rd February 2015 Deadline 14th March 2015 Assessor name Paul Rossington Assignment title Task 3: The Hollywood Blockbuster The purpose of this assignment is to: Understand the relationship between films and their production contexts Scenario Movie Mania, a new film magazine aimed at a target market of 16 to 25 year olds plans to go into production in summer 2015. The magazine will be published both online and in print. You have been commissioned to research and produce a podcast about the marketing campaigns of Hollywood blockbuster movies. The magazine wishes to cover a range of production factors and genres which appeal to young people, so your article should be pitched accordingly. Key topics • The relationship between producers and audiences Work to be submitted Completed article published on blog. Tasks Grading Criteria Mapping Tasks in this assignment may have additional guidance that you will need to follow posted to Unit 26’s Moodle course and all
  2. 2. evidence produced by you must be correctly labelled and posted to your blog. Task 3: The Hollywood Blockbuster: Write the content and create a podcast which demonstrates your understanding of the relationship between producers and audiences, with a focus upon the marketing campaigns for Hollywood blockbusters, including how audiences are defined as well as their responses, including detail of anchorage, codes and conventions and types of audience feedback. Remember that you are trying to apply approaches to analysing films critically, supporting points with arguments and elucidated examples and consistently using subject terminology correctly. In addition you will present an analysis of a media product with supporting arguments and elucidated examples, and consistently use subject terminology correctly. Unit 26 P3/M3/D3 This brief has been verified as being fit for purpose Assessor
  3. 3. Date Unit 26 Film Studies (Level 3) P1 apply approaches to analysing films with some appropriate use of subject terminology M1 apply approaches to analysing films coherently with reference to detailed illustrative examples and generally correct use of subject terminology D1 apply approaches to analysing films critically, supporting points with arguments and elucidated examples and consistently using subject terminology correctly P2 describe the relationship between films and their production contexts with some appropriate use of subject terminology M2 explain the relationship between films and their production contexts with reference to detailed illustrative examples and generally correct use of subject terminology D2 comprehensively explain the relationship between films and their production contexts with elucidated examples and consistently using subject terminology correctly P3 describe the relationship between producers and film audiences with some appropriate use of subject terminology M3 explain the relationship between producers and film audiences with reference to detailed illustrative examples and generally correct use of subject terminology D3 comprehensively explain the relationship between producers and film audiences with elucidated examples and consistently using subject terminology correctly P4 describe the relationship between audiences and films with some appropriate use of subject terminology. M4 explain the relationship between audiences and films with reference to detailed illustrative examples and generally correct use of subject terminology. D4 comprehensively explain the relationship between audiences and films with elucidated examples and consistently using subject terminology correctly. PLTS: This summary references where applicable, in the square brackets, the elements of the personal, learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate effective application of the referenced elements of the skills.

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