13. Intertextual Framing
Through shared key elements audience is able to
draw upon their past experiences of romantic comedy
texts to deduce that the genre of this toothpaste
advertisement is a romantic comedy
15. Conventional Sign
The colour red subtly evokes feelings of eroticism
and is often used to emphasise a passionate,
romantic relationship
16. Index
The girl fainting is an index of the males horrid breath
to reinforce the comedic genre of the advertisement.
The use of this index reinstates to our audiences that
they would only be able to achieve the perfect first
date kiss if they were users of White Knight
Toothpaste.
17. Our mission for White Knight Toothpaste is
to enhance people’s lives by assisting
them in perfecting their dating and
romantic ventures